Deck 2: Jobs in Public Relations

Question 1

According to Professor David Dozier,persons whose primary role is to prepare communications that help execute public relations policies created by others are known as public relations ________.

A)professionals
B)technicians
C)specialists
D)managers
E)practitioners

Answer 1

B

Question 2

In which broad category of public relations jobs does one multi-person organization assist with the public relations activities of other organizations?

A)corporations
B)nonprofit organizations and trade associations
C)governments
D)public relations agencies
E)independent public relations consultancies

Answer 2

D

Question 3

According to a 2000 PRSA/IABC survey,which of these qualities were more important to practitioners than salary?

A)creative opportunity
B)access to technology
C)professional development
D)recognition by colleagues
E)All of the above

Answer 3

E

Question 4

Many public relations practitioners record how they spend their working hours ________.

A)as a means of billing clients
B)for internal billing purposes
C)to allow their supervisors to see how employees spend their time
D)All of the above
E)None of the above

Question 5

Postmodern critics of public relations say _____.

A)the profession is no longer relevant
B)not all public relations activity occurs within the workplace
C)it is all about marketing
D)All of the aboe
E)None of the above

Question 6

When applying for a job,applicants should ________.

A)ask about salary
B)use e-mail
C)have a flawless résumé
D)All of the above
E)None of the above

Question 7

According to a University of Georgia survey of 2009 graduates,the average starting salary for public relations practitioners is ________.

A)$16,500
B)$20,000
C)$22,000
D)$25,000
E)$30,000

Question 8

In which broad category of public relations jobs do practitioners bear the greatest responsibility of their personal success or failure?

A)corporations
B)nonprofit organizations and trade associations
C)governments
D)public relations agencies
E)independent public relations consultancies

Question 9

Which of the following statements is true?

A)On average,women practitioners earn more than men practitioners.
B)On average,public relations technicians earn more money than public relations managers.
C)Corporate communicators earn the lowest salaries in public relations.
D)All of the above.
E)None of the above.

Question 10

Of the five broad categories of public relations jobs,this category offers the greatest number and variety of jobs.

A)corporations
B)nonprofit organizations and trade associations
C)governments
D)public relations agencies
E)independent public relations consultancies

Question 11

According to the authors of Built to Last: Successful Habits of Visionary Companies,one thing that enduring,successful companies have in common is ________.

A)an innovative employee orientation program
B)a set of clear,strongly held core values
C)a set of clearly articulated rules and regulations
D)business savvy
E)a generous 401-K benefits plan

Question 12

Practitioners who act for the good of a relationship,rather than just one side of a relationship are fulfilling a(n)________.

A)independent endorsement
B)press agent role
C)consultant's role
D)manager's role
E)boundary spanning role

Question 13

According to a recent survey of PRSA members,________.

A)70 percent are female
B)34 percent are non-white
C)33 percent have masters degrees
D)A and B
E)A and C

Question 14

The United States Code has its greatest impact upon public relations practitioners in ________.

A)corporations
B)nonprofit organizations and trade associations
C)governments
D)public relations agencies
E)independent public relations consultancies

Question 15

When trying to get that first job or internship,you should ________.

A)ask about salary and benefits in your application letter
B)send form letters to as many potential employers as possible
C)thoroughly research a potential employer before applying
D)try to say as little as possible about your experience
E)ask where your desk will be located

Question 16

According to a 2010 Institute for Public Relations Research survey,on what task will managers spend the most time by 2015?

A)writing
B)planning
C)marketing communications
D)maintaining an organization's reputation
E)linking communication strategies to organization goals

Question 17

When public relations practitioners communicate on behalf of churches,foundations,or hospitals, they are most likely employed in which category of public relations jobs?

A)corporations
B)nonprofit organizations and trade associations
C)governments
D)public relations agencies
E)independent public relations consultancies

Question 18

According to Professor David Dozier,persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________.

A)professionals
B)technicians
C)specialists
D)managers
E)practitioners

Question 19

When public relations practitioners seek to maintain or improve relations with local environmental interest groups,they are engaged in ________.

A)employee relations
B)media relations
C)community relations
D)investor relations
E)consumer relations

Question 20

In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?

A)corporations
B)nonprofit organizations and trade associations
C)governments
D)public relations agencies
E)independent public relations consultancies

Question 21

According to a 2000 PRSA/IABC survey,the most important ingredient in job satisfaction was ________.

A)making a good income
B)earning the respect and recognition of others
C)creative opportunity
D)personal satisfaction from a job well done
E)career advancement

Question 22

It has been stated that in most corporations,public relations jobs focus upon specific publics.Who
are these publics,and why are they important to the success of corporations?

Question 23

What lessons can be learned from the response of the American Red Cross to criticism received for
its response to Hurricane Katrina?

Question 24

When trying to get that first internship or job,you should ________.

A)prepare for the job interview
B)send a brief thank-you letter after each interview
C)send an error-free application letter and resume
D)all of the above
E)none of the above

Question 25

When faced with allegations that its response to Hurricane Katrina had been inadequate,officials with the American Red Cross ________.

A)conducted an internal investigation
B)denied the allegations and said "no comment"
C)announced a series of reforms and met with their chief accuser
D)A and B
E)A and C

Question 26

What are the major benefits and risks in working as an independent public relations consultant?

Question 27

On average,the lowest-paying jobs in public relations are in government relations.

Question 28

What are some of the "dos and don'ts" of communicating with a potential job or internship
employer?

Question 29

A public relations practitioner can be both a technician and a manager.

Question 30

How does the United States Code affect government public relations practitioners?

Question 31

What are the five employment settings in which public relations exists?

Question 32

Carrie Martin of the American Red Cross ________.

A)was fired for lying to the media
B)resigned in protest of the organization's behavior
C)was honored as Public Relations Professional of the Year by PRWeek
D)was accused of leading a cover-up
E)said she was sorry that she ever took the job

Question 33

Why do postmodern theorists say the study of public relations should not be limited to those who
pursue public relations as a career?

Question 34

The largest number of public relations jobs is found in public relations agencies.

Question 35

On average,the highest-paying jobs in public relations are in corporation relations.

Question 36

Practitioners fulfill a boundary-spanning role when they refuse to listen or consider the interests of
outside publics.

Question 37

Fineman Associates Public Relations of San Francisco has become well known for ________.

A)becoming the world's largest public relations agency
B)compiling a list of the year's worst public relations disasters
C)winning the most public relations awards in history
D)paying the highest salaries among public relations agencies
E)presenting the Fineman Cup for Public Relations Excellence

Question 38

Which tasks do public relations managers say consume most of their time?

Question 39

What are the differences between a public relations manager and a public relations technician?

Question 40

Fineman Associates of San Francisco issues a list of the year's top public relations disasters.What
are some of those cited in the book,and what do they have in common?