Deck 10: Multimedia Message Development

Question 1

Microediting ________.

A)is a sentence-by-sentence double-check of accuracy,spelling and grammar
B)challenges the meaning,organization,and format of a document
C)is the final step in the writing process
D)A and C
E)B and C

Answer 1

A

Question 2

When writing a speech,it is important to ________.

A)spell out big numbers
B)place attribution at the beginning of a sentence
C)give phonetic spellings for hard-to-pronounce words
D)A and C
E)all of the above

Answer 2

E

Question 3

Writing something for use in broadcast media is different from writing something for print media because ________.

A)broadcasters want snappy copy
B)broadcasters reach a bigger audience
C)the broadcast audience is more attentive
D)it is more expensive
E)the broadcast audience usually gets only one chance to understand the message

Answer 3

E

Question 4

It is important for public relations practitioners to use inclusive language because ________.

A)they are required to do so by law
B)public relations is supposed to build relationships
C)they don't want to inadvertently exclude important stakeholders
D)A and B
E)B and C

Question 5

When making a presentation,you should ________.

A)start with a good joke
B)maintain good eye contact wit the audience
C)convey information the listeners will find useful
D)A and C
E)B and C

Question 6

When writing a speech,it is important to ________.

A)use concrete words and images
B)use precise nouns and verbs
C)place attribution after a quotation
D)A and B
E)all of the above

Question 7

Macroediting ________.

A)is a sentence-by-sentence double-check of accuracy,spelling,and grammar
B)challenges the meaning,organization,and format of a document
C)is the final step in the writing process
D)A and C
E)B and C

Question 8

Platonic dialectic includes _____.

A)specifying the goal
B)defining terms
C)analyzing
D)A and C
E)All of the above

Question 9

The goal-oriented,objective,comprehensive,systematic mental exploration of a subject is known as ________.

A)symmetry
B)coorientation
C)due diligence
D)evaluation
E)critical thinking

Question 10

The D in IDEA stands for _____.

A)dissemination
B)domination
C)dimensions
D)delivery
E)dynamic

Question 11

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?

A)research
B)revision
C)credibility
D)evaluation
E)organization

Question 12

The E in IDEA stands for _____.

A)expression
B)energy
C)economy
D)editing
E)ergonomics

Question 13

Bad news is best presented in the _____ of a message.

A)beginning
B)middle
C)end
D)It doesn't make any difference.Bad news is bad news.
E)This is a trick question: There is no best way to deliver bad news

Question 14

The I in IDEA stands for _____.

A)innovation
B)idea generation
C)issues
D)imagination
E)imagery

Question 15

Good news is best presented in the _____ of a message.

A)beginning
B)middle
C)end
D)It doesn't make any difference.Good news is good news.
E)This is a trick question: There is no best way to deliver good news

Question 16

At which stage of the writing process does one ask what his or her purpose is in writing?

A)research
B)revision
C)credibility
D)evaluation
E)organization

Question 17

One of the best ways to get over presentation jitters is to ________.

A)practice your presentation
B)ignore them
C)tell a funny joke to get everyone in a good mood
D)eat a good meal
E)drink several cups of coffee to calm your nerves before speaking

Question 18

The most common organization scheme for neutral messages is _____.

A)the "say-it-then-do-it" approach
B)the inverted pyramid
C)the message box
D)Monroe's Motivated Sequence
E)straight-forward approach

Question 19

Writing for the web is different from writing for a printed page because ________.

A)computer screens are harder to read than the printed page
B)computer users are more sophisticated than traditional print users
C)the Internet provides unlimited space for detail
D)A and B
E)A and C

Question 20

The A in IDEA stands for _____.

A)argument
B)action
C)arrangement
D)augmentation
E)anything you want it to be

Question 21

Even when document distribution is delegated to others,the writer should double-check to make
certain it has been successfully accomplished.

Question 22

Who is in charge of the approval stage of the writing process?

Question 23

In conducting research for its Campaign for Real Beauty,Dove learned that ________ percent of women surveyed considered themselves beautiful.

A)2
B)6
C)20
D)25
E)33

Question 24

The Dove Campaign for Real Beauty _____.

A)directly promoted the company's beauty-care products
B)was based in research
C)sought to correct erroneous media messages directed to young women
D)B and C
E)All of the above.

Question 25

What are some of the things a writer should take into account when preparing communications for a
diverse public?

Question 26

You should break any of the guidelines in the textbook for writing for the ear when doing so will
assist the listener.

Question 27

What is the inverted pyramid?

Question 28

In the case study "Capitalizing on Tragedy: The Marketing of a Plane Crash," the insurance
company made its offending statements in a blog post.Does the fact that the incident was limited to the Internet minimize its impact?

Question 29

The first step in the creative thinking process is to _____

A)reflect
B)incubate
C)gather
D)percolate
E)await "Eureka!"

Question 30

Good writing is rewritten.

Question 31

Good web writing involves ________.

A)lots of adjectives and pronouns
B)current information
C)effective use of headlines and captions
D)B and C
E)All of the above

Question 32

What does the critical-thinking acronym COGS stand for?

Question 33

What is the difference between microediting and macroediting?

Question 34

The inverted pyramid is a writing style favored by journalists.

Question 35

Macroediting involves a sentence-by-sentence double-check of accuracy,spelling,grammar,and
style.

Question 36

A California-based insurance company provoked a negative reaction when it posted ________ on a Tesla Motors blog following a fatal plane crash involving company employees.

A)joke
B)an advertising message
C)the names of victims
D)its condolences
E)airplane accident statistics

Question 37

Dove doesn't try to sell its products on the Campaign for Real Beauty website.Is it a mistake?