Deck 14: Cross-Cultural Communication

Question 1

When the Coca-Cola Company tried to translate the name of its popular soft drink into Chinese,the translation read ________.

A)"Drink the elixir of the Gods"
B)"Sunshine soda"
C)"Don't drink this garbage"
D)"Live long and prosper"
E)"Bite the wax tadpole"

Answer 1

E

Question 2

Even with different encoding necessary for different cultures,all messages from an organization should still embrace ________.

A)multiculturalism
B)core organizational values
C)national pride
D)cross-cultural communications
E)individualism

Answer 2

B

Question 3

Which of the follow is/are true?

A)All Japanese are polite.
B)All baby boomers like the Beatles.
C)All Swiss are punctual.
D)All of the above.
E)None of the above.

Answer 3

E

Question 4

The process of producing meaning from a source's message is known as ________.

A)channeling
B)decoding
C)encoding
D)translating
E)message selection

Question 5

When greeting a Japanese guest,you should be prepared to ________.

A)hug
B)bow
C)kiss
D)kneel
E)shake hands

Question 6

According to Hofstede's cultural dimensions,________ measures how well a society tolerates ambiguity.

A)long-term orientation
B)power distance
C)individualism versus collectivism
D)uncertainty avoidance
E)masculinity versus femininity

Question 7

What characteristic do your book's authors add to the eight cultural characteristics identified by Marlene Rossman?

A)attitudes about women
B)attitudes about business communication
C)attitudes about college students
D)attitudes about sex
E)attitudes about the United States of America

Question 8

If the world were a village of 100 people,________.

A)50 would own a computer
B)nine would speak English
C)11 would be over the age of 79
D)2 would live in substandard housing
E)3 would have no electricity

Question 9

A 2009 survey of public relations practitioners in the U.S.found that ________. A the profession is mostly white
B)the profession lacks minority practitioner role models
C)less than half of minority practitioners believe the profession is becoming more diverse.
D)All of the above
E)None of the above

Question 10

The assumption that all members of a particular culture will always act,think,feel,and believe in the same way is known as ________.

A)xerographics
B)assimilation
C)jingoism
D)stereotyping
E)evolution

Question 11

Marketing professional Marlene Rossman calls U.S.society ________.

A)a boiling pot
B)a stew pot
C)a melting pot
D)a mosaic
E)None of the above.

Question 12

The first step in the cross-cultural communications process is ________.

A)commitment
B)awareness
C)diversity
D)advocacy
E)testing

Question 13

Some have expressed concern that U.S.influence is being exerted globally because of U.S. dominance of ________.

A)television programming
B)popular music
C)the movies
D)the Internet
E)the Olympics

Question 14

Of 31 nations studied,________ ranked first in terms of a rapid,time oriented pace of life.

A)Japan
B)the United States
C)Switzerland
D)Mexico
E)France

Question 15

The process of selecting words,images,and other forms of communication that will form a message is known as ________.

A)channeling
B)decoding
C)encoding
D)translating
E)message selection

Question 16

Cross-cultural communication works best when ________.

A)an entire organization commits to it
B)employees are required to do it
C)federal government guidelines are followed
D)All of the above
E)None of the above

Question 17

The third step in the cross-cultural communications process is ________.

A)commitment
B)sensitivity
C)research
D)advocacy
E)testing

Question 18

Of 31 nations studied,________ ranked last in terms of a rapid,time oriented pace of life.

A)Japan
B)the United States
C)Switzerland
D)Mexico
E)France

Question 19

Nemawashi refers to a ________.

A)a Japanese consensus-building process
B)the Japanese tradition of exchanging gifts
C)the Spanish tradition of taking a mid-afternoon nap
D)the Chinese social hierarchy
E)a Wisconsin-based insurance company

Question 20

Which of the following is/are prominent in defining the differences between cultures?

A)psychographics
B)demographics
C)geodemographics
D)All of the above.
E)None of the above.

Question 21

What is a culture?

Question 22

What do encoding and decoding mean?

Question 23

When a characteristic or quality is assigned to all members of a particular group,this is known as ________.

A)assimilation
B)acculturation
C)stereotyping
D)coorientation
E)discombobulation

Question 24

A culture can consist of many publics.

Question 25

It is possible to get information about other nations from the Central Intelligence Agency.

Question 26

Because of constantly shifting societies,it is impossible to do research on a different culture.

Question 27

There is one distinct U.S.culture.

Question 28

What is the difference between a culture and a public? Would it be appropriate to say that the United
States is all one culture?

Question 29

Walmart ran afoul of Canadian and Mexican consumers because of ________.

A)cultural insensitivity
B)a failure to observe local language laws
C)low wages
D)A and B
E)All of the above.

Question 30

What is the difference between a culture and a public?

Question 31

Do different business organizations have cultures that can clash?

Question 32

What are eight attitudinal elements that can help distinguish one culture from another?

Question 33

What is stereotyping,and what is its impact on cross-cultural communication?

Question 34

Characteristics based on where a person or group lives is ________.

A)geometrics
B)geodemographics
C)geometry
D)geocharactization
E)geoautonomy

Question 35

How can attitudes about assimilation and acculturation influence cross-cultural communication?

Question 36

What are some of the difficulties practitioners face in cross-cultural communication?

Question 37

The final step in the cross-cultural communications process is ________.

A)evaluation
B)sensitivity
C)continuing education
D)advocacy
E)testing

Question 38

Certain attitudes are characteristics of every member of a culture.

Question 39

Irish rock star Bono shocked his fans when he ________.

A)abruptly retired
B)lobbied President Bush on behalf of developing nations
C)announced that he had plagiarized one of his biggest hits
D)condemned the sex and drug culture of rock and roll
E)was arrested for stock fraud

Question 40

Describe a process through which an organization can conduct successful cross-cultural
communication.