Deck 9: Consumer Culture

Question 1

An individual's consumption activity helps determine how accepted he or she is by the other consumers in the society.

Answer 1

True

Question 2

Low-power-distance nations tend to be less egalitarian.

Answer 2

False
Low-power-distance nations tend to be more egalitarian.

Question 3

Role expectations define the types of products that are appropriate for a person within a role.

Answer 3

True

Question 4

Popular culture captures cultural trends and shapes norms and sanctions within society.

Question 5

Consumption activities associated with a given role tend to be universal across cultures.

Question 6

The masculinity CSV dimension tends to be more clearly visible within a feminine culture.

Question 7

Culture determines things that are socially rewarding or socially unrewarding.

Question 8

In the masculinity CSV dimension,femininity refers to the prominence of women in society specifically in the political domain.

Question 9

In a nation low in uncertainty avoidance,the task of the marketer is to make the unfamiliar seem familiar.

Question 10

Culture guides consumers in deciding the appropriate actions in various consumer situations.

Question 11

Role expectations are the primary basis for cultural norms and sanctions.

Question 12

The extent to which scarcity drives actual purchase intentions is more pronounced among cultures high in uncertainty avoidance.

Question 13

In low-power-distance nations,marketing messages that make use of authority appeals are very effective in facilitating positive consumers' response.

Question 14

While tradition can be thought of as influencing culture,it can also be stated that,in the long run,culture also defines tradition.

Question 15

Ecological factors cause differences in culture because they change the relative value of objects.

Question 16

The concept of core societal values (CSV)is based on the assumption that members of a culture tend to have different values and world views even though they belong to the same culture.

Question 17

Jane lives in a place where an individual is primarily identified as belonging to a "particular family." Jane lives in a highly individualistic society.

Question 18

Every consumption act has an absolute meaning.

Question 19

In high-power-distance nations,certain consumer behaviors are designated exclusively to individuals by class or status.

Question 20

Culver is a city in which men are as likely to be employed as nurses as women.Hence,Culver ranks high on the masculinity CSV dimension.

Question 21

The CSV profile of a culture can influence the effectiveness of cultural shaping.

Question 22

Cultural distance represents how disparate one nation is from another in terms of their CSVs.

Question 23

Ethnocentrism is highly related to the concept of uncertainty avoidance.

Question 24

Metric equivalence is necessary to draw basic comparisons about consumers from different countries concerning important consumer relationships.

Question 25

Consumers from high-uncertainty-avoidance cultures demand greater amounts of product information and explanation.

Question 26

Long-term orientation prioritizes short-term benefits over long-term rewards.

Question 27

An acquired taste for flavors,considered "unpalatable" in some cultures,is made possible through habituation.

Question 28

People who are highly ethnocentric believe that consumers should be more global in their purchasing activities and buy products from different countries.

Question 29

Consumers will face no difficulty in finding value in marketing messages even if they do not understand the language used in the advertisement.

Question 30

A consumer with a strong ethnic identification is most likely to feel close-minded about adopting products from a different culture.

Question 31

International advertisements that make use of globish slogans place a premium on the correct use of grammar.

Question 32

In societies with a high long-term orientation,consumers tend to be spendthrifts and indolent.

Question 33

Renquing is the idea that when someone does a good deed for an individual,the individual is expected to return that good deed.

Question 34

An influx of nonnative media can influence the rate of acculturation.

Question 35

Scalar equivalence is necessary to compare average scores for consumer attitudes between cultures.

Question 36

Media acts as an agent of enculturation.

Question 37

Countries with relatively high cultural distance scores are more similar and tend to value the same types of consumption experiences.

Question 38

Translation-back translation is a way to try to produce translational equivalence.

Question 39

When marketers promote their products in foreign markets,translation of advertisements alone is sufficient to guarantee effective communication with the consumers.

Question 40

Learning results in core societal values that are relatively enduring.

Question 41

The specific expectations that are associated with each type of person are referred to as _____ expectations.

A) role
B) shared
C) rational
D) adaptive
E) interventional

Question 42

Belgium is categorized as a BRIC nation.

Question 43

A rule that specifies the appropriate behavior in a given situation within a specific culture is referred to as cultural _____.

A) stereotype
B) bias
C) transmission
D) norm
E) criticism

Question 44

Low-context cultures emphasize communication through nonverbal elements,while,high-context cultures emphasize the spoken word.

Question 45

Which of the following constitutes popular culture?

A) A retail employee treating customers promptly and courteously.
B) A teen using Twitter or Facebook to inform her friends about an upcoming concert.
C) A motorcycle driver following the same driving rules as an automobile driver.
D) A hotel clerk being expected to speak multiple languages.
E) An individual doing a good deed with the expectation that the other person will return the good deed.

Question 46

In some tribal cultures,commercial exploitation of nature is a serious offence that sometimes calls for expulsion from the community.Such measures aimed at making people conform to rules are known as cultural _____.

A) limitations
B) roles
C) sanctions
D) biases
E) equities

Question 47

Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.

Question 48

CANZUS consumers are more likely to be physically close to each other during a conversation than are consumers from Italy.

Question 49

In most countries,the Head of State is expected to act with diplomatic strength.This is an example of _____ expectations.

A) rational
B) role
C) adaptive
D) personal
E) local

Question 50

The physical characteristics that describe the physical environment and habitat of a particular place are known as _____ factors.

A) intrinsic
B) physiological
C) demographic
D) evolutionary
E) ecological

Question 51

The BRIC markets exclusively consist of developed nations.

Question 52

The term Chindia refers to the combined market and business potential of China and India.

Question 53

The extent to which a contract is seen as binding varies from place to place.

Question 54

Penalties associated with performing a nongratifying or culturally inconsistent behavior are known as cultural ______.

A) sanctions
B) roles
C) limitations
D) biases
E) equities

Question 55

In the United States,people attend funerals in black-colored clothes while in Japan,people wear white-colored clothes.This expectation of dressing in appropriate color of clothes according to the situation is an example of cultural _____.

A) stereotypes
B) norms
C) biases
D) sanctions
E) roles

Question 56

Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is associated with poverty and inferior status.This association that favors the consumption of rice to wheat or potatoes is an example of consumer _____.

A) awareness
B) advocacy
C) culture
D) base
E) network

Question 57

Etiquettes remain the same across cultures.

Question 58

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

Question 59

Which of the following represents the commonly held societal beliefs that define what is socially gratifying within a specific society?

A) Consumer network
B) Consumer advocacy
C) Consumer culture
D) Consumer awareness
E) Consumer base

Question 60

Glocalization represents the idea that the marketing strategy may be local but the implementation of that strategy at the marketing tactics level should be global.

Question 61

Which of the following CSV dimensions captures distinctions existing in societies based on mannerisms typically associated with Western male traits over traditional feminine traits?

A) Individualism
B) Uncertainty avoidance
C) Masculinity
D) Long-term orientation
E) Power distance

Question 62

In the Chinese calendar,2012 is the year of the Dragon.Chinese consumers are purchasing various consumer products adorned with dragon motifs as they believe that it will bring good luck and prosperity.According to the CSV dimension,cultures in which superstitions and myths are given high value tend to be high in _____.

A) masculinity
B) individualism
C) power distance
D) short-term orientation
E) uncertainty avoidance

Question 63

Daniel's workplace has no structured hierarchy,and all employees are treated equally regardless of their designations or roles in the organization.According to the CSV dimension,this is an example of an organization low in _____.

A) individualism
B) masculinity
C) power distance
D) uncertainty avoidance
E) long-term orientation

Question 64

According to the CSV dimension,a culture uncomfortable with ambiguous or unknown things is high in _____.

A) masculinity
B) individualism
C) power distance
D) long-term orientation
E) uncertainty avoidance

Question 65

Which of the following is true about uncertainty avoidance?

A) Nations that are low in uncertainty avoidance will be slower to adopt product innovations.
B) The price-quality relationship is not as strong among cultures with high uncertainty avoidance.
C) Consumers in high-uncertainty-avoidance cultures are slower to buy products that are perceived to be scarce.
D) Consumers from low-uncertainty-avoidance cultures demand greater amounts of product information and explanation.
E) Superstitions and myths play a bigger role among cultures low in uncertainty avoidance.

Question 66

The American society places a high value on being independent as well as attaining personal milestones.According to the CSV dimension,the American society is most likely to be high in _____.

A) pluralism
B) protectionism
C) individualism
D) interventionism
E) isolationism

Question 67

Jonah lives in a place where summers are unheard of and temperatures hardly rise above sub-zero.As a result,people living in that region rarely take daily showers,unlike people living in tropical regions.This difference in the frequency of showers between cultures can be attributed to the difference in _____ factors.

A) accommodative
B) ecological
C) evolutionary
D) demographic
E) physiological

Question 68

_____ represent a commonly agreed upon consensus about the most preferable ways of living within a society.

A) Cultural trails
B) Cultural lags
C) Cultural biases
D) Cultural values
E) Cultural sanctions

Question 69

In the CSV dimension,the extent to which people accept as fact the principle of the division of authority and privilege among different groups within the society is referred to as _____.

A) masculinity
B) individualism
C) power distance
D) uncertainty avoidance
E) long-term orientation

Question 70

Which of the following CSV dimension reflects values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?

A) Individualism
B) Masculinity
C) Power distance
D) Uncertainty avoidance
E) Long-term orientation

Question 71

Aaron is proud of the traits associated with his countrymen.They are generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured routine life.According to the CSV dimension,this is an example of a culture low in _____.

A) masculinity
B) individualism
C) power distance
D) short-term orientation
E) uncertainty avoidance

Question 72

Which of the following refers to the extent to which an individual's life is intertwined with a large cohesive group?

A) Protectionism
B) Collectivism
C) Isolationism
D) Pluralism
E) Interventionism

Question 73

In the core societal values (CSV)dimension,the extent to which people expect each other to take responsibility for themselves and their immediate family is referred to as _____.

A) individualism
B) protectionism
C) isolationism
D) pluralism
E) interventionism

Question 74

Consumers from high-uncertainty-avoidance cultures tend to:

A) be faster in adopting product and service innovations than in other cultures.
B) be slower in buying a product because of its perceived scarcity than in other cultures.
C) perceive stronger price-quality relationships than in other cultures.
D) demand greater amount of product information than in other cultures.
E) rely less on commonly held beliefs to decide on a purchase than in other cultures.

Question 75

Men tend to share some feminine traits in a culture with low _____.

A) masculinity
B) individualism
C) uncertainty avoidance
D) power distance
E) long-term orientation

Question 76

In Dave's home country,most restaurants and public places have separate seating arrangements to segregate customers based on to their "status and position" in society.According to the CSV dimension,this is an example of a nation high in _____.

A) individualism
B) masculinity
C) power distance
D) uncertainty avoidance
E) long-term orientation

Question 77

The customary greetings people exchange when they meet and which differ from culture to culture are an example of _____.

A) evolution
B) tradition
C) assimilation
D) sanction
E) accommodation

Question 78

Highly individualistic societies differ from highly collectivist societies in that highly individualistic societies:

A) take their identities from the groups to which they belong.
B) place a lot of importance on group achievements.
C) are loyal to the groups to which they belong.
D) place high value on self-reliance.
E) tend to live in extended families.

Question 79

_____ refers to customs and accepted ways of structuring society.

A) Sanction
B) Evolution
C) Tradition
D) Adaptation
E) Assimilation

Question 80

Kamal lives with his extended family consisting of his grandparents and parents.In his country,people value faithfulness to one's family to the extent that a person's identity is closely associated to the family's identity.According to the CSV dimension,Kamal's culture is most likely to be high in _____.

A) isolationism
B) pluralism
C) collectivism
D) interventionism
E) protectionism