Deck 4: E-Business and E-Commerce

Question 1

E-business and e-commerce are terms that can be used interchangeably.

Answer 1

False

Question 2

E-commerce is a component of e-business.

Answer 2

True

Question 3

E-business generates revenue.

Answer 3

False

Question 4

Intellectual property protection is not of much relevance to small businesses.

Question 5

One type of intellectual property protection is copyright law.

Question 6

Supply chain management (SCM) is something that small businesses need to know about, but SCM applications are still not available for small businesses.

Question 7

Cybercrime is second to the illegal drug trade in profitability.

Question 8

An electronic transaction refers to the exchange of money between customer and retailer.

Question 9

An e-commerce business model identifies the infrastructure of the small business's website.

Question 10

All small businesses look to grow, and e-business can help them do it.

Question 11

A small business needs to be careful when selling outside its home country because of possible jurisdictional issues.

Question 12

The best approach to building a website is for the business owner to do it himself or herself.

Question 13

E-commerce generates revenue.

Question 14

CRM applications are available only for small businesses with 35 employees or more.

Question 15

B2B e-commerce is second in size to B2B e-commerce.

Question 16

An intranet is the part of an extranet that is made available to business partners, vendors, or others outside a company.

Question 17

The ultimate cost for a website will be a function of its size, complexity, and the level of design.

Question 18

Pure-play small businesses exist only on the Internet.

Question 19

The moment that an exchange of value occurs, e-business becomes e-commerce.

Question 20

M-commerce is the fastest growing segment of visitors to e-commerce websites.

Question 21

When you buy something online you are engaging in which type of e-commerce?

A) B2C
B) B2B
C) M-commerce
D) C2C
E) C2B

Question 22

Web 2.0 is about having a faster website.

Question 23

Technology is transforming small business in important ways.

Question 24

When a business buys office furniture online it is engaging in which type of e-commerce?

A) G2G
B) B2B
C) B2C
D) M-commerce
E) P2P

Question 25

The minute a business website goes live, the business goes global.

Question 26

A small business is limited to complex CRM if they want to initiate a CRM program. This is because there are no CRM solutions designed for the small business.

Question 27

Which of the following is NOT a major component of e-business?

A) Business intelligence
B) Enterprise resource planning
C) Supply chain management
D) Human resource management
E) Customer relationship management

Question 28

Secure Sockets Layer (SSL) is a security protocol that is used by web browsers and web servers to help users protect their data during transfer.

Question 29

Cash flow is not affected by multiple payment options.

Question 30

Which of the following is true?

A) Collaboration can only occur internally.
B) A wooki is a web page that can be viewed and modified by anybody with a web browser and access to the Internet unless it is password protected.
C) B2C is the earliest form of e-commerce.
D) Craigslist is an extremely popular form of peer-to-peer e-commerce.
E) The brokerage business model applies only to financial transactions.

Question 31

Craigslist is an extremely popular small e-commerce business for placing classified ads. Craigslist is an example of which type of e-commerce?

A) B2C
B) B2B
C) C2C
D) P2P
E) C2B

Question 32

Nowhere are security, privacy, and trust more necessary than at the point of payment.

Question 33

Only e-commerce can contribute to customer value.

Question 34

An e-commerce platform is the software that makes it possible for a business to sell online.

Question 35

The most common means of online payment is the debit card.

Question 36

Trust is easier to develop in the online world because websites today are so interactive.

Question 37

The value proposition in a business model has to do with:

A) How you will earn your money
B) The special advantages your firm brings to the market space
C) How you plan to promote your products and/or services to attract your target audience
D) Why your customer should buy from you
E) Who else occupies your intended market space

Question 38

_____ refers to the purchase of goods and services through wireless technology.

A) W-commerce
B) M-commerce
C) C2B e-commerce
D) C2C e-commerce
E) 2nd wave e-commerce

Question 39

Smaller businesses offer a much more attractive target for cybercrime than larger enterprises.

Question 40

A central driver to m-commerce growth is smartphone ownership and the corresponding mobile Internet use.

Question 41

Anything that the customer does individually, such as searching for product or service information, entering billing information, and signing up for an e-mail confirmation is referred to as _____.

A) a customer-initiated action
B) customer outsourcing
C) crowd outsourcing
D) customer participation
E) customer interaction

Question 42

When websites were static, and all you could was read, this was referred to as:

A) Web 2.0
B) Web 1.0
C) Web 0
D) Web 1.5
E) Web 2.5

Question 43

_____ is meeting customer expectations with respect to processing the order and delivering the product.

A) Order assessment
B) Order promise
C) Order fulfillment
D) Order process
E) Order exchange

Question 44

Which of the following is NOT an advantage of e-commerce?

A) Lower business costs
B) 24/7 accessibility
C) Greater customer loyalty
D) Mass customization is made possible
E) All of the above are advantages.

Question 45

Which one of the following would NOT be considered as an indicator of a low-quality website?

A) Poor style
B) Language errors
C) Coordinated colors
D) Confusing terminology
E) Loading delay

Question 46

Recent studies have revealed that CRM applications account for which one of the following:

A) Stable profit margins
B) Stable sales cycles
C) Revenue increases
D) Hiring increases
E) All of the above

Question 47

The company that is featured at the beginning of Chapter 4 is:

A) Elegant Gift Shop
B) Sobe
C) Consolidated Industries
D) Max & Mina's Ice Cream
E) Vermont Teddy Bear

Question 48

Which one of the following is NOT an example of a cybercrime?

A) Stealing from an online bank
B) Downloading illegal music
C) Shutdown e-commerce sites by using software viruses
D) Selling counterfeit drugs online
E) Robbing your local bank

Question 49

The core e-commerce platform plus hosting, accounting, analytics, and marketing tools such as e-mail management is known as a(n):

A) Core platform+
B) All-in-one e-commerce platform solution
C) Core platform with options
D) E-commerce platform
E) E-commerce platform+

Question 50

Why are small businesses potentially very lucrative targets for cyber criminals?

A) Only about 20 percent of small businesses have antivirus software.
B) Cyber criminals have pretty much drained the opportunities from medium to large companies.
C) Cyber criminals are more difficult for small businesses to track down.
D) (a) and (c)
E) (a) and (b)

Question 51

Which of the following is an important way in which technology is transforming small business?

A) Businesses are easier to find than ever before.
B) Communicating with customers is shifting to e-mail marketing and social media.
C) Collaboration among employees who are working in multiple venues is easier.
D) Outsourcing is easier.
E) All of the above

Question 52

Which of the following is NOT true?

A) Small business relationships will become increasingly virtual as online networks expand.
B) Broadband and wireless networks will be everywhere.
C) All small businesses should include e-commerce in their operations.
D) Many small businesses are promoting their presence on Facebook and Twitter.
E) Small businesses can easily enter the e-commerce arena as pure-play businesses.

Question 53

The percentage of site visitors who make a purchase is known as the ______.

A) % cart fulfillment
B) % cart retention
C) sales/exchange ratio
D) sales conversion rate
E) payors

Question 54

How can e-business contribute to customer value?

A) Improves productivity
B) Reduces or eliminates duplicative processes
C) Improves customer privacy
D) Both (a) and (b)
E) All of the above

Question 55

Which of the following is NOT an important legal issue for small business e-commerce?

A) Defamation
B) Intellectual property law
C) Identity fraud
D) Interpersonal law
E) Digital signatures

Question 56

Which of the following is not a typical payment option for an online purchase?

A) Credit card
B) Debit card
C) PayPal
D) Personal check
E) Gift card for a specific merchant

Question 57

Merchants offering _____ have lower cart abandonment rates.

A) difficult exchange policies
B) multiple payment methods
C) Secure Sockets Layer (SSL)
D) a privacy policy
E) jurisdictional agreements with countries from which people are buying your product

Question 58

Cash flow should increase as a result of e-business and e-commerce as a result of:

A) Multiple payment options
B) Stabilized cost of sales
C) Crowd outsourcing
D) Customer outsourcing
E) All of the above

Question 59

The tools that can track the different ways people use a website and then make sense of the data are known as:

A) Measurement instruments
B) Analytics
C) Scoring
D) Assessment instruments
E) Evaluation instruments

Question 60

The protection of personal information of customers on the Internet is _____.

A) personal defense
B) privacy
C) jurisdiction
D) security
E) database commitment

Question 61

The most popular means for making on online payment is _____ .

Question 62

Stealing from online bank accounts is an example of _____.

Question 63

Amazon.com is an example of a(n) _____ type of e-commerce business.

Question 64

_____ are the tools that can track the different ways people use a website and then make sense of the data.

Question 65

Each new _____ added at the point of checkout results in a sales increase of 5-20%.

Question 66

_____ is about the marketing, selling, and buying of goods and services online.

Question 67

_____ is about integrating all departments and functions across a company into a single computer system that can serve the needs of each department.

Question 68

Small businesses should set up _____ as the first payment method for online sales.

Question 69

An Internet business can be both pure-play and _____.

Question 70

_____ law protects creations of the mind.

Question 71

E-business and _____ are terms that are often used interchangeably.

Question 72

A(n) _____ is a private network within a business that is used for information sharing, processing, and communication.

Question 73

Having the ability to reach global markets on a more equalized basis with larger firms is one advantage of _____.

Question 74

The _____ element of a business model addresses how the company will earn its money.

Question 75

The voicing of displeasure on social networks can significantly damage a company's _____.

Question 76

A(n) _____ business has an online presence only.

Question 77

_____ refers to the protection of a company, its suppliers, its customers, and its employees from criminal activity.

Question 78

_____ transactions are the many kinds of transactions that take place online, including contractual dealings, buying and selling of goods and services, information exchange, financial transactions, and communications.

Question 79

_____ e-commerce is where businesses focus on selling to other businesses or organizations.

Question 80

A small real-estate company has a Facebook page, a blog, and a property value calculator that allows homeowners to calculate an approximation of their home's value without having to speak to a realtor. The information is then sent via email. This is an example of a(n) _____ website.