Deck 14: Promotion: Selecting Communication Channels

Question 1

Name four types of Special Promotional Items:

Answer 1

Clothing; Temporary items: Coffee sleeves, Bar coasters, Lapel buttons, Temporary Tattoos, Balloons, Stickers, Sports cards; Functional items: Key chains, Flashlights, Refrigerator magnets, Water Bottles, Litterbags, Pens and pencils, Bookmarks, Book covers, Notepads, Tote bags, Mascots, Door hangers, e-Games, e-Cards, Podcasts.

Question 2

Name four printed material channels:

Answer 2

Brochures, Newsletters, Flyers, Posters, Catalogs, Calendars, Envelope messages, Booklets, Bumper stickers, Static stickers.

Question 3

Name four advertising media channels:

Answer 3

Broadcast: Television, Radio, Internet, Banner Ads, Print, Newspaper, Magazine, Direct Mail, Separate mailings, Paycheck and other stuffers, Backs of Tickets and Receipts, Ads in Theaters, Ads on Internet/Web, Outdoor/Out of Home, Billboards, Busboards, Bus shelter displays, Subways, Taxis, Vinyl wrap on cars and buses, Sports events, Banners, Postcard racks, Kiosks, Restroom stalls, Truckside advertising, Airport billboards and signage.

Question 4

Name four public relations and special event channels:

Question 5

Name four social media channels:

Question 6

Why are communication channels selected after Messages, Messengers and Creative Strategy?

Question 7

Name one popular or entertainment media channel: