Deck 12: Place: Making Access Convenient and Pleasant

Question 1

Second, indicate a strategy that will make this behavior more likely by overcoming psychological barriers to the place (perhaps by choosing an alternative one) where acquire any tangible goods or services or perform the behavior:

Answer 1

not answered

Question 2

First, indicate some desired behavior:

Answer 2

not answered

Question 3

First, indicate some desired behavior:

Answer 3

not answered

Question 4

Second, indicate a strategy that will make this behavior more likely by being where your target audience shops or dines out with either tangible goods or services you are promoting or where they will be performing the behavior.

Question 5

First, indicate some desired behavior:

Question 6

First, indicate some desired behavior:

Question 7

Which one of the following is not a component of the "Place" strategy?

A) Where and when acquire any tangible goods and services.
B) Where perform the behavior
C) What tangible goods and services are offered
D) Ambiance of location
To illustrate your understanding of a strategy to Make the Location Closer:

Question 8

Second, indicate a strategy that will make this behavior more likely by making the location for acquiring any tangible goods and services or performing the behavior closer:

Question 9

First, indicate some desired behavior:

Question 10

First, indicate some desired behavior:

Question 11

Second, indicate a strategy that will make this behavior more likely by making the location where will acquire any tangible goods and services or perform the desired behavior more appealing:

Question 12

Second, indicate a strategy that will make this behavior more likely by being where your target audience hangs out with tangible goods or services or recommendations on where they perform the behavior.

Question 13

Second, indicate a strategy that will make this behavior more likely by extending hours for performing the behavior or acquiring any tangible goods and services:

Question 14

Second, indicate a strategy that will make this behavior more likely by being at the point of decision making when performing the behavior or acquiring any tangible goods and services:

Question 15

Second, indicate a strategy that will make this behavior more likely by making accessing the competing behavior more difficult:

Question 16

First, indicate some desired behavior:

Question 17

First, indicate some desired behavior:

Question 18

Second, indicate a strategy that will make this behavior more likely by making the location for acquiring any tangible good or services or performing the behavior more accessible than that of the competition:

Question 19

First, indicate some desired behavior:

Question 20

First, indicate some desired behavior:

Question 21

Second, indicate a strategy that will make this behavior more likely by utilizing existing distribution channels for your target audience to acquire any tangible goods or services or a place to perform the desired behavior: