Deck 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives

Question 1

In the Research Highlight regarding the coupons for native plants, describe why you think the winning coupon (66.2% redemption) worked better?

Answer 1

We are "hard-wired" to be attracted to FREE.Gives us an emotional/psychological charge.

Question 2

List at least 2 types of options for increasing monetary incentives for the desired behavior:

Answer 2

Rebates, gift cards, allowances, cash incentives, free

Question 3

For The Filthy Fifteen Properties example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Answer 3

Nonmonetary Disincentive or Posting their property on the public website

Question 4

For the Tobacco in the Philippines example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Question 5

List at least 2 types of options for increasing monetary disincentives for competing behaviors:

Question 6

For the Fair Play/Hockey Games example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Question 7

List at least 2 types of options for decreasing nonmonetary costs for desired behavior:

Question 8

List at least 2 types of options for nonmonetary incentives for the desired behavior:

Question 9

For the Teen Abstinence example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Question 10

Why do pledges and commitments increase the chances someone will follow through and complete the behavior?

Question 11

List at least 2 types of options for increasing nonmonetary disincentives for competing behaviors:

Question 12

For the Bike Helmets example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Question 13

For the Farmers Market Checks example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Question 14

List at least 2 types of options for decreasing monetary costs for the desired behavior: