Deck 1: Understanding Social Marketing

Question 1

How does social marketing differ from Social Media?

Answer 1

Social networking sites such as Facebook, Blogs, YouTube, Twitter

Question 2

In commercial marketing, who are the two primary beneficiaries?

A) Individuals
B) Shareholders
C) Society
D) Government

Answer 2

A, B

Question 3

How does social marketing differ from Communications

Answer 3

This is only one of the interventions social marketers use to change behaviors

Question 4

How does social marketing differ from Public Sector Marketing?

Question 5

What was your understanding of what social marketing is before taking this course?

Question 6

How does social marketing differ from Cause Promotion

Question 7

Who are the two primary beneficiaries for social marketing efforts?

A) Individuals
B) Shareholders
C) Society
D) Government

Question 8

For each of the 5 issues that social marketing can contribute to, identify a behavior that could be the focus for a social marketing effort.

Question 9

How does social marketing differ from Nudge?

Question 10

What are the 5 social issues that social marketing has addressed most often to date?

Question 11

If someone asked you now "What is social marketing?" what would you briefly say?

Question 12

How does social marketing differ from Behavioral Economics?

Question 13

What or who do you think should determine if something is "good" for the individual or society?

Question 14

What is an example of an upstream target audience?

Question 15

How does social marketing differ from Social Change?

Question 16

What is the social marketer's potential role with this target audience?

Question 17

How does social marketing differ from Nonprofit (NGO) Marketing?

Question 18

How does social marketing differ from Education?

Question 19

What is an example of a midstream target audience?

Question 20

Why do you think many professionals working on social marketing campaigns do not have the words "social marketing" in their title?

Question 21

What is the social marketer's potential role with this midstream audience?

Question 22

Which one of the following four components is the most fundamental in order for an effort to be considered social marketing?

A) All 4Ps in the toolbox are used.
B) A clearly defined behavior.
C) A narrowly defined target audience.
D) More than communications are used to influence a behavior.