Deck 5: Environmental Analysis and Strategic Uncertainty

Question 1

company who wants to gain credit for "green" programs can effectively ensure the ability to do so with _______________.

Answer 1

Branding.

Question 2

Innovations that are transformational or substantial tend to be employed by new participants in an industry rather than established players.

Answer 2

True

Question 3

of the three components of environmental analysis is internal analysis.

Answer 3

False

Question 4

A strategic uncertainty should be evaluated with respect to its impact and relevance to future strategy.

Question 5

three forms of innovation are ___________, ___________ and ___________.

Question 6

The ideal number of scenarios to work with is three to five.

Question 7

has been shown that, on average, increasing marketing budgets in recessions pays off during the recession and after as well.

Question 8

goals of environmental analysis are to identify fads, trends and events that will only affect strategy in a direct way.

Question 9

reason to incorporate green programs into strategy or business models is cost savings.

Question 10

There are two types of scenario analyses: strategy-developing scenarios and decision-driven scenarios.

Question 11

Scenario analysis provides an alternative to investing in information to reduce uncertainty that is often an expensive and futile process.

Question 12

In California, one-half of the state's voters in a 2005 poll supported an aggressive attack on global warming.

Question 13

A new generation of products such as the Boeing 747 would be considered a transformation innovation.

Question 14

key to understanding trends is to interact with people of all types.

Question 15

Demographic trends can be a strong indicator of the growth of a market and it can be predictable.