Deck 16: From Silos to Synergyharnessing the Organization

Question 1

The virtual corporation is a team of people and/or organization formed for a particular client or job.

Answer 1

True

Question 2

In addition to knowledge of marketing, markets, and products, the central marketing staff needs to have knowledge of brands and the organization.

Answer 2

True

Question 3

Of the following, which were among the six silo problems discussed in the book: i. Marketing resources are misallocated ii. Marketing management competence is weakened iii. People are not able to rotate throughout the organization Select one of the following

A) None of the above
B) One of the above
C) Two of the above
D) Three of the above.

Answer 3

C

Question 4

According to the book, among the ways for the CMO to get the CEO on board with respect to silos is to make the silo problems visible, align the role of marketing with growth objectives, and get easy and visible wins.

Question 5

To make progress on the silo challenge, it is necessary to centralize and standardize.

Question 6

One dimension of organizational structure is the budgeting system.

Question 7

An organizational culture involves three elements: a set of shared values, a set of norms of behavior, and a context or environment.

Question 8

The four dimensions of an organization include people, structure, ________, and _________.

Question 9

In dealing with the silo problem, a CMO should be aggressive. Just being a facilitator is not going to get the job done.

Question 10

Norms can vary with respect to their intensity and with respect to the degree of consensus or consistency with which they are shared.

Question 11

The CMO and the CMO staff are best sourced from inside the organization because of the value of relationships.

Question 12

An organization's culture involves all but one of the following:

A) Symbolic actions
B) Shared values
C) Norms of behavior
D) Managerial style of the CEO
E) Symbols

Question 13

It is optimal to have the same planning system used by all silos.

Question 14

Organizational culture provides the key to strategy implementation because it is such a powerful force for providing focus, motivation, and norms.

Question 15

Four key constructs that describe the organization include all but one of the following:

A) People
B) Competitor's commitment
C) Systems
D) Culture
E) Structure

Question 16

In a matrix organization, everyone has a dotted line reporting arrangement with the CMO.