Deck 14: Nordstrom's

Question 1

Nordstrom has franchises in 27 states.

Answer 1

False
Nordstrom is a chain store with 157 stores in 27 states.

Question 2

Nordstrom has a concentrated product assortment,carrying narrow product lines but in considerable depth.

Answer 2

False
Nordstrom offers a wide assortment of shopping and specialty goods,including apparel,cosmetics,and housewares.

Question 3

When a Nordstrom salesperson suggests that a customer might want to purchase a belt to go with his new suit,he is employing a common practice among retailers known as

A) trading up.
B) adding on.
C) suggestion selling.
D) retail mixing.
E) All of the above

Answer 3

C
Suggestion selling,a common practice among most retailers,seeks to broaden customers' original purchases with related items.

Question 4

Nordstrom is an example of a

A) department store.
B) specialty store.
C) supermarket.
D) drugstore.
E) category killer.

Question 5

Nordstrom typically charges the full "suggested retail price" on its merchandise,unlike discounters,factory outlets,and off-price retailers,which use low prices to attract shoppers.

Question 6

The main element of Nordstrom's in-store presentation is its ________,the overall impression conveyed by its physical layout,décor,and surroundings.

A) organization
B) atmosphere
C) attitude
D) style
E) design

Question 7

When Nordstrom mails catalogs to its customers,it is using a technique known as

A) telemarketing.
B) spam.
C) direct marketing.
D) indirect marketing.
E) electronic retailing.

Question 8

With more than 200 stores in 28 states,Nordstrom's could be argued to have selective distribution.

Question 9

Nordstrom,as a family-owned business,is an independent retailer.

Question 10

The ________ of employees within a Nordstrom store is presumably higher than it is in a store like Kmart,which has a "do-it-yourself," casual atmosphere.

A) concentration
B) market-basket analysis
C) fixture-type
D) allowance
E) density