Deck 3: Analyzing the Marketing Environment

Question 1

Cultural forecasters have noted a renewed American interest in _ .

A)spirituality
B)reforming social classes
C)the fine arts
D)dominating and taming nature
E)work as a source of satisfaction and self- definition

Answer 1

A

Question 2

Research has shown that the most important demographic trend in the United States is the .

A)changing age structure of the population
B)increasing number of professional jobs
C)mobility of families
D)aging population
E)slowing birth rate

Answer 2

A

Question 3

In the 1950s,the American population began shifting from large cities to .

A)foreign countries
B)suburbs
C)farming communities
D)coastal towns
E)rural areas

Answer 3

B

Question 4

Norma Bernanke is a marketer at a pharmaceutical company that has just developed a new medication to treat asthma.Which of the following components of the political environment should Norma be LEAST concerned with as her company begins to develop a marketing plan for the new product?

A)laws enforced by the Federal Trade Commission
B)state laws regulating advertising of pharmaceuticals
C)the Nutrition Labeling and Education Act
D)the Fair Packaging and Labeling Act
E)approval from the Food and Drug Administration (FDA)

Question 5

Which type of market buys goods and services for further processing or for use in the production process?

A)consumer
B)wholesale
C)business
D)reseller
E)retail

Question 6

Refer to the scenario below to answer the following questions.
Casey Brickly opened The Landing on the north shore of Witmer Lake in 1962.With a sandwich counter on one side and a bait shop and grocery on the other,The Landing was an immediate hit with weekend lake visitors and local residents alike.In the summer,boaters parked at the piers and bought all their lake needs-rods and reels,bait,fishing licenses,snacks,soft drinks-at The Landing.Even during the winter months,snowmobilers and ice fishermen were lured to The Landing for a snack and hot coffee or hot chocolate.
As time passed,the business changed and grew tremendously.What was formerly a weekend tourist area gradually became a year- round residential area.Many of the houses,which were built as cottages in the 1950s and 1960s,were remodeled into year- round homes.By the end of the 1970s,the days of small motor boats and 10 mile- per- hour speed limits were gone;skiing and fast speed boats became all the rage.Through it all,The Landing continued to attract flocks of patrons.
In the 1980s,however,Casey started to realize that the grocery area in The Landing could not compete with larger local retailers.He eventually enlarged the sandwich counter,transforming the bait shop and grocery into a restaurant with a full menu typical of any diner.
"Getting rid of the bait shop was hard to do," Casey admitted."I still had a summer crowd that relied on us for their fishing needs,but we couldn't survive a whole year on four months of profit."
In the early 2000s,the atmosphere of Witmer Lake and the neighboring lakes became upscale."I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed.Many of the cottages were inherited by children and grandchildren of the original owners.Once again,the scene started to change as many of the lake houses were used only as weekend lake homes.Unlike the previous generation,a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes."At this point,business wasn't growing," Casey said.
As local competition continued to increase,Casey converted the diner atmosphere of The Landing into a bar with a lounge area."The change might have been too drastic," Casey said,"but it was the only way we could maintain a strong,year- round business in spite of the population shifts and competitive forces."
Which macroenvironmental force has benefitted The Landing the most?

A)the natural environment
B)the technological environment
C)the legal environment
D)the political environment
E)the economic environment

Question 7

If baby boomers are predictors of where product and service demand will be,increased demands will most likely be evident in in the upcoming years.

A)the apparel industry
B)beer and wine
C)financial services
D)the automobile industry
E)university enrollment

Question 8

Which country leads the world in research and development spending?

A)Japan
B)England
C)Sweden
D)Germany
E)the United States

Question 9

Which of the following statements about income distribution in the United States is NOT true?

A)The top five percent of American earners receive a higher percentage of the nation's total income than do the bottom 40 percent of American earners.
B)In recent decades,the poor have remained poor.
C)In recent decades,the rich have gotten richer.
D)In recent decades,the middle class has grown.
E)The top 20 percent of American earners account for almost half of all American income.

Question 10

Many firms today use RFID technology to .

A)track products through various points in the distribution channel
B)identify new target markets
C)analyze threats and opportunities in the macroenvironment
D)track patterns of consumer online behavior
E)move toward environmental sustainability

Question 11

Watching the cultural trends of how people view society,observers have noted that since September 11,2001,marketers responded to the increased of Americans with special products and promotions.

A)distrust
B)foreign intolerance
C)belligerence
D)loyalty
E)patriotism

Question 12

As a marketer of pesticides,which of the following should give you the LEAST amount of concern?

A)increased government intervention
B)increased pollution
C)persistence of cultural values
D)shortages of raw materials
E)chemical pollutants in the food supply

Question 13

Over the past two decades,the U.S.population has shifted most heavily toward the _ states.

A)Sunbelt
B)Northern
C)Southeastern
D)Midwestern
E)Northeastern

Question 14

Which of the following has encouraged marketers to go beyond what is required by law and pursue environmentally sustainable strategies?

A)deregulation
B)the green movement
C)green intervention
D)the EPA
E)the black market

Question 15

Refer to the scenario below to answer the following questions.
Casey Brickly opened The Landing on the north shore of Witmer Lake in 1962.With a sandwich counter on one side and a bait shop and grocery on the other,The Landing was an immediate hit with weekend lake visitors and local residents alike.In the summer,boaters parked at the piers and bought all their lake needs-rods and reels,bait,fishing licenses,snacks,soft drinks-at The Landing.Even during the winter months,snowmobilers and ice fishermen were lured to The Landing for a snack and hot coffee or hot chocolate.
As time passed,the business changed and grew tremendously.What was formerly a weekend tourist area gradually became a year- round residential area.Many of the houses,which were built as cottages in the 1950s and 1960s,were remodeled into year- round homes.By the end of the 1970s,the days of small motor boats and 10 mile- per- hour speed limits were gone;skiing and fast speed boats became all the rage.Through it all,The Landing continued to attract flocks of patrons.
In the 1980s,however,Casey started to realize that the grocery area in The Landing could not compete with larger local retailers.He eventually enlarged the sandwich counter,transforming the bait shop and grocery into a restaurant with a full menu typical of any diner.
"Getting rid of the bait shop was hard to do," Casey admitted."I still had a summer crowd that relied on us for their fishing needs,but we couldn't survive a whole year on four months of profit."
In the early 2000s,the atmosphere of Witmer Lake and the neighboring lakes became upscale."I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed.Many of the cottages were inherited by children and grandchildren of the original owners.Once again,the scene started to change as many of the lake houses were used only as weekend lake homes.Unlike the previous generation,a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes."At this point,business wasn't growing," Casey said.
As local competition continued to increase,Casey converted the diner atmosphere of The Landing into a bar with a lounge area."The change might have been too drastic," Casey said,"but it was the only way we could maintain a strong,year- round business in spite of the population shifts and competitive forces."
Which of the following is a trend that depicts the increasingly nontraditional nature of today's American family?

A)the declining reliance on convenience foods and services
B)dual- income families declining in number
C)stay- at- home dads declining in number
D)working women making up a smaller percentage of the workforce
E)the falling percentage of married couples with children

Question 16

Which of the following groups of workers is projected to become smaller over the next ten years?

A)managers
B)manufacturing workers
C)professional workers
D)white collar workers
E)telecommuters

Question 17

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

A)the migration toward micropolitan and suburban areas
B)the declining number of manufacturing workers
C)the increasing number of nontraditional households
D)the growing percentage of married couples who do not have children
E)the move from rural to metropolitan areas

Question 18

A society's are expressed in how people view themselves,organizations,society,nature,and the universe.

A)demographics
B)public policies
C)economies
D)cultural values
E)social codes

Question 19

With an expected increase in ethnic populations,marketers are likely to place a greater emphasis on .

A)geographic segmentation
B)mainstream advertising
C)targeted advertising messages
D)cause- related marketing
E)mass marketing

Question 20

Banks,credit companies,insurance companies,and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as .

A)wholesalers
B)physical distribution firms
C)marketing services agencies
D)financial intermediaries
E)resellers

Question 21

Legislation affecting business around the world will continue to .

A)decrease
B)threaten the American domestic economy
C)increase
D)become standardized
E)remain steady

Question 22

The three largest generational groups in America are the baby boomers,Generation X,and .

A)Millennials
B)tweens
C)seniors
D)teens
E)toddlers

Question 23

Which of the following descriptions most accurately characterizes Gen Xers?

A)They were the first generation of latchkey kids.
B)There are more Gen Xers than Millennials.
C)They are more interested in acquiring goods than having experiences.
D)They rarely research a product before purchasing it.
E)They are less educated than the boomers.

Question 24

A radio station that carries news,features,and editorial opinions about your area is which type of public?

A)general
B)government
C)financial
D)media
E)citizen- action

Question 25

Which of the following is a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

A)The time between new product ideas and their introduction to the market has decreased.
B)Companies are more focused on making practical,affordable versions of products.
C)More companies have failed to meet safety standards.
D)Research costs for companies have grown.
E)Spending on research and development has decreased.

Question 26

Which of the following American government agencies is charged with setting and enforcing pollution standards?

A)the Consumer Product Safety Commission
B)the Federal Trade Commission (FTC)
C)the Food and Drug Administration (FDA)
D)the Environmental Protection Agency (EPA)
E)the Federal Energy Regulatory Commission

Question 27

Large tween and teen markets belong to which demographic group?

A)Generation X
B)Generation Z
C)Millennials
D)baby boomers
E)baby busters

Question 28

Which of the following descriptions most accurately characterizes the baby boomers?

A)They are increasingly likely to retire early.
B)They are a shrinking market for new housing and home remodeling.
C)They are uninterested in adapting new technologies.
D)They hold 75% of the country's assets.
E)They are past their peak earning and spending years.

Question 29

Marketers can take a(n)by taking aggressive action to affect the publics and forces in their marketing environments.

A)natural perspective
B)environmental stance
C)relationship- building perspective
D)proactive stance
E)natural- management perspective

Question 30

Which of the following is an example of a core belief?

A)The comforts of home are more important than entertainment outside of the home.
B)Extended warranties are never worth the money consumers pay for them.
C)Professionals should wear business clothes to work.
D)Marriage is important.
E)Americans should display their patriotism.

Question 31

Marketers should be aware of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.This is most accurately described as the environment.

A)legal- technological
B)economic
C)socio- legal
D)political
E)cultural

Question 32

The green movement will likely spark the LEAST interest in which of the following?

A)environmentally sustainable strategies
B)biodegradability
C)Internet usage
D)recycling programs
E)social responsibility

Question 33

Which of the following is NOT a type of factor in a company's macroenvironment?

A)technological
B)demographic
C)competitive
D)political
E)economic

Question 34

All of the groups within a company are called the .

A)local public
B)cultural environment
C)corporate culture
D)general public
E)internal environment

Question 35

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _ and .

A)finances;employee discrimination
B)promotion;pricing
C)ethics;promotion responsibility
D)management ethics;insider trading
E)ethics;social responsibility

Question 36

Your marketing department is currently researching the size,density,location,age,and occupations of your target market.Which environment is being researched?

A)cultural
B)demographic
C)geographic
D)economic
E)psychographic

Question 37

The LOHAS market is most closely associated with which of the following cultural trends?

A)increased patriotism
B)thriftiness
C)environmental sustainability
D)organized religion
E)distrust of political systems

Question 38

Which of the following is a potential downside to using patriotic themes in marketing programs?

A)Americans are less confident in political organizations.
B)Patriotism has been on the decline in the past decade.
C)Such promotions can be viewed as attempts to gain from others' triumph or tragedy.
D)Few marketers currently use this technique.
E)Levels of patriotism fluctuate rapidly.

Question 39

Watching the cultural trends of how people view others,observers have noted an increased interest in .

A)socializing with co- workers
B)do- it- yourself projects
C)adventurous experiences
D)patriotism
E)going out less and staying home more

Question 40

Toyota's Prius was the first mass- produced hybrid vehicle,known for its fuel efficiency and environmental friendliness.The Prius was initially most likely marketed to which of the following groups?

A)the LOHAS market
B)the SOHO market
C)the Millennials market
D)the Asian American market
E)the LGBT market

Question 41

Refer to the scenario below to answer the following questions.
Casey Brickly opened The Landing on the north shore of Witmer Lake in 1962.With a sandwich counter on one side and a bait shop and grocery on the other,The Landing was an immediate hit with weekend lake visitors and local residents alike.In the summer,boaters parked at the piers and bought all their lake needs-rods and reels,bait,fishing licenses,snacks,soft drinks-at The Landing.Even during the winter months,snowmobilers and ice fishermen were lured to The Landing for a snack and hot coffee or hot chocolate.
As time passed,the business changed and grew tremendously.What was formerly a weekend tourist area gradually became a year- round residential area.Many of the houses,which were built as cottages in the 1950s and 1960s,were remodeled into year- round homes.By the end of the 1970s,the days of small motor boats and 10 mile- per- hour speed limits were gone;skiing and fast speed boats became all the rage.Through it all,The Landing continued to attract flocks of patrons.
In the 1980s,however,Casey started to realize that the grocery area in The Landing could not compete with larger local retailers.He eventually enlarged the sandwich counter,transforming the bait shop and grocery into a restaurant with a full menu typical of any diner.
"Getting rid of the bait shop was hard to do," Casey admitted."I still had a summer crowd that relied on us for their fishing needs,but we couldn't survive a whole year on four months of profit."
In the early 2000s,the atmosphere of Witmer Lake and the neighboring lakes became upscale."I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed.Many of the cottages were inherited by children and grandchildren of the original owners.Once again,the scene started to change as many of the lake houses were used only as weekend lake homes.Unlike the previous generation,a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes."At this point,business wasn't growing," Casey said.
As local competition continued to increase,Casey converted the diner atmosphere of The Landing into a bar with a lounge area."The change might have been too drastic," Casey said,"but it was the only way we could maintain a strong,year- round business in spite of the population shifts and competitive forces."
Which of the following demographic forces has most likely influenced the recent upscale atmosphere of the area surrounding Witmer Lake?

A)the changing structure of the American family
B)the growing ethnic diversity of the country
C)Gen Xers displacing the lifestyles of baby boomers
D)Millennials beginning to assert their buying power
E)baby boomers reaching their peak earning and spending years

Question 42

The legislation created to limit the number of commercials aired during children's programming is called the

A)Child Protection Act
B)Children's Online Privacy Protection Act
C)Consumer Product Safety Act
D)Fair Packaging and Labeling Act
E)Children's Television Act

Question 43

Because of increasing _ ,Americans will demand higher quality products,books,magazines,travel,personal computers,and Internet services.

A)levels of education
B)ethnic diversity
C)family size
D)numbers of nontraditional families
E)social class awareness

Question 44

You are directed to study the demographic,economic,natural,technological,political,and cultural factors that are larger societal forces affecting your company.What are you studying?

A)the macroenvironment
B)the microenvironment
C)the global environment
D)the internal environment
E)the marketing mix

Question 45

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n)approach to the marketing environment.

A)reactive
B)passive
C)adversarial
D)proactive
E)team work

Question 46

Value marketing is the strategy of offering consumers .

A)luxury quality at a high price
B)high quality at a high price
C)lesser quality at a low price
D)reasonable quality at a fair price
E)little quality at a low price

Question 47

Currently,Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets.Who is Diego's employer?

A)a financial intermediary
B)a physical distribution firm
C)a reseller
D)a green marketer
E)a marketing service agency

Question 48

Marketers should understand that a society's core beliefs and values have a high degree of .

A)similarity
B)flexibility
C)conformity
D)persistence
E)ethnocentrism

Question 49

A consumer organization,environmental group,or minority group has challenged your firm's stand on a local issue.Your firm is being challenged by a _ public.

A)media
B)local
C)general
D)citizen- action
E)government

Question 50

You are directed to study the actors close to the company that affect its ability to serve its customers -departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.What are you studying?

A)the demographic environment
B)the microenvironment
C)the marketing environment
D)the macroenvironment
E)the global environment

Question 51

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers,and to _.

A)promote social responsibility
B)protect the interests of society
C)regulate prices
D)increase world trade
E)regulate monopolies

Question 52

With an expected increase in ethnic diversity within the American population,marketers are most likely to place a greater emphasis on which of the following?

A)mass marketing
B)geographic segmentation
C)"us and them" paradigms
D)tiered markets
E)differing advertising messages

Question 53

A(n)is defined as any group that has an actual or potential interest in,or impact on,an organization's ability to achieve its objectives.

A)public
B)intermediary
C)team
D)market
E)competitor

Question 54

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

A)marketing services agencies
B)suppliers
C)physical distribution firms
D)resellers
E)financial intermediaries

Question 55

A society's basic values,perceptions,preferences,and behaviors are all part of its environment.

A)natural
B)political
C)cultural- economic
D)social
E)cultural

Question 56

Wholesome Soups,a maker of organic soups,is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go.Print,television,and Internet ads feature college- aged students enjoying Wholesome Soups in between classes and during study breaks.Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

A)Millennials
B)Gen Xers
C)the SOHO market
D)baby boomers
E)seniors

Question 57

The environment consists of factors that affect consumer purchasing power and spending patterns.

A)cultural
B)political
C)economic
D)natural
E)technological

Question 58

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the .

A)green movement
B)natural environment
C)endangered environment
D)raw material market
E)factors of production

Question 59

Refer to the scenario below to answer the following questions.
Casey Brickly opened The Landing on the north shore of Witmer Lake in 1962.With a sandwich counter on one side and a bait shop and grocery on the other,The Landing was an immediate hit with weekend lake visitors and local residents alike.In the summer,boaters parked at the piers and bought all their lake needs-rods and reels,bait,fishing licenses,snacks,soft drinks-at The Landing.Even during the winter months,snowmobilers and ice fishermen were lured to The Landing for a snack and hot coffee or hot chocolate.
As time passed,the business changed and grew tremendously.What was formerly a weekend tourist area gradually became a year- round residential area.Many of the houses,which were built as cottages in the 1950s and 1960s,were remodeled into year- round homes.By the end of the 1970s,the days of small motor boats and 10 mile- per- hour speed limits were gone;skiing and fast speed boats became all the rage.Through it all,The Landing continued to attract flocks of patrons.
In the 1980s,however,Casey started to realize that the grocery area in The Landing could not compete with larger local retailers.He eventually enlarged the sandwich counter,transforming the bait shop and grocery into a restaurant with a full menu typical of any diner.
"Getting rid of the bait shop was hard to do," Casey admitted."I still had a summer crowd that relied on us for their fishing needs,but we couldn't survive a whole year on four months of profit."
In the early 2000s,the atmosphere of Witmer Lake and the neighboring lakes became upscale."I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed.Many of the cottages were inherited by children and grandchildren of the original owners.Once again,the scene started to change as many of the lake houses were used only as weekend lake homes.Unlike the previous generation,a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes."At this point,business wasn't growing," Casey said.
As local competition continued to increase,Casey converted the diner atmosphere of The Landing into a bar with a lounge area."The change might have been too drastic," Casey said,"but it was the only way we could maintain a strong,year- round business in spite of the population shifts and competitive forces."
Which of the following macroenvironmental forces has had the greatest effect on The Landing?

A)the technological environment
B)the political environment
C)the demographic environment
D)the sustainable environment
E)the social responsibility environment

Question 60

Trends in people's views of organizations indicate that which of the following has increased in the past twenty years?

A)employees' view of work as a source of satisfaction
B)distrust in big American businesses
C)employees' loyalty to their employers
D)confidence in the American education system
E)confidence in American political organizations

Question 61

In considering the changing American family,which of the following are marketers likely to consider the LEAST important?

A)The number of traditional households has increased.
B)Married couples with children make up less than 25% of the nation's households.
C)The number of stay- at- home fathers has increased in the past 20 years.
D)Baby boomers are hitting retirement age.
E)The number of married couples with both partners working outside of the home has increased.

Question 62

Rachel Patino works for a wholesale company called Distributors Unlimited.She is responsible for buying and selling goods at a profit to small retailers.What is her market?

A)reseller
B)consumer
C)retail
D)business
E)wholesale

Question 63

Which of the following forces would marketers be MOST likely able to influence?

A)income distribution
B)media publics
C)core cultural values
D)geographic population shifts
E)increasing ethnic diversity

Question 64

As a generational group,are the most affluent Americans.

A)the Millennials
B)Generation Xers
C)seniors
D)baby boomers
E)echo boomers

Question 65

Which of the following most accurately reflects the popularity of telecommuting?

A)About 25% of American businesses currently offer telecommuting programs for their employees.
B)More than half of American businesses currently offer telecommuting programs for their employees.
C)The percentage of American businesses offering telecommuting programs is expected to decline within the next decade.
D)About 40% of American businesses currently offer telecommuting programs for their employees.
E)Almost all American businesses are expected to offer telecommuting options within the next decade.

Question 66

Of the following,which ethnic minority is expected to be nearly 25% of the U.S.population by 2050?

A)Arab Americans
B)Hispanics
C)Native Americans
D)African Americans
E)Asian Americans

Question 67

Of the following diversity segments in the American population,which is currently the largest?

A)Asian Americans
B)Hispanics
C)adults with disabilities
D)African Americans
E)telecommuters

Question 68

Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?

A)men staying at home with their children
B)women working outside of the home
C)women staying at home with their children
D)nontraditional households
E)nonfamily households

Question 69

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies.Innovations sells its products to markets.

A)internal
B)financial
C)business
D)consumer
E)government

Question 70

An increasing number of American workers currently work out of their homes with technological conveniences such as PCs,Internet access,and fax machines.These workers are referred to as the market.

A)SOHO
B)micropolitan
C)mobile
D)independent
E)contract

Question 71

Your company is making negotiations to enter a market in Lower Albania.You would most likely discover that beliefs and values are open to change in this country.

A)primary
B)secondary
C)core
D)inherited
E)traditional

Question 72

Which of the following is an accurate statement about the diversity of the American population?

A)African Americans represent the largest non- white segment of the population.
B)In terms of ethnic diversity,the United States is about average in comparison to other countries with populations of a comparable size.
C)More than 12 percent of people living in the United States were born in another country.
D)American ethnic populations are expected to slowly increase in the next few decades.
E)The Asian American percentage of the population is expected to remain steady in the next 50 years.

Question 73

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of .

A)marketing intermediaries
B)geographic segments
C)resellers
D)marketing services agencies
E)physical distribution firms

Question 74

Which demographic group is also referred to as the echo boomers?

A)baby busters
B)baby boomers
C)Generation Z
D)Generation X
E)Millennials

Question 75

Which of the following explains why few companies have been successful in shutting down critics who post complaints on the Web?

A)The courts have typically refused to hear any cases against individual critics.
B)Registering domain names to prevent critical Web sites is a lengthy process.
C)Companies have found that it is more effective to respond in kind with attacks against critics.
D)Web sites using "I hate" or "sucks" in the title along with a company's name can be easily confused with the company's actual Web site.
E)The criticism is usually interpreted as protected speech.

Question 76

As a response to the Great Recession,most consumers have .

A)seen their home values increase
B)increased their investments in the stock market
C)adopted back- to- basics spending patterns
D)amassed record levels of debt
E)abandoned value marketing

Question 77

A company or association's is designed to help guide responses to complex social responsibility issues.

A)privacy policy
B)discretion in enforcing regulations
C)code of ethics
D)core value system
E)cause- related marketing

Question 78

In 1950,women made up under 40 percent of the workforce;now they make up percent.

A)35
B)40
C)43
D)46
E)59

Question 79

Which of the following best explains why Gen Xers who are parents tend to put family before career?

A)Gen Xers do not face as many economic pressures as members of other generations do.
B)Gen Xers were the first generation of latchkey kids.
C)Gen Xers are not as educated as members of other generations are.
D)Gen Xers were minimally affected by the recent economic downturn.
E)Gen Xers are more skeptical about marketing than members of other generations are.

Question 80

Even the most liberal advocates of free- market economies agree that the system works best with regulation.

A)private
B)maximum
C)at least some
D)intermittent
E)no