Deck 6: Affective Influences on Attitudes

Question 1

According to the Elaboration Likelihood Model.mood ______.

A)can act as a simple cue to accept a message
B)can bias the processing of message information
C)only effects persuasion when motivation is high
D)both can act as a simple cue to accept a message and can bias the processing of message information

Answer 1

both can act as a simple cue to accept a message and can bias the processing of message information

Question 2

Which of these statements is true?

A)Moods and emotions are the same thing.
B)Moods tend to be more general.emotions tend to be more specific.
C)Moods tend to be more specific.emotions tend to be more general.
D)Moods impact attitudes.emotions do not.

Answer 2

Moods tend to be more general.emotions tend to be more specific.

Question 3

The mood-as-information model suggests that mood acts as information ______.

A)when people realize that it comes from an irrelevant source
B)for some people more than other people
C)only when people are motivated
D)when people don't realize that it comes from an irrelevant source

Answer 3

when people don't realize that it comes from an irrelevant source

Question 4

Weisbach.Mackie.and Garcia-Marques (2003)showed that ______.

A)mere exposure does not impact the processing of persuasive messages
B)mere exposure always increases agreement with a persuasive message
C)the mere exposure effect generalizes across people and animals
D)mere exposure increases agreement with a persuasive message.but only when people are not made aware of their prior exposure

Question 5

Haddock.Zanna.and Esses (1994)found that mood impacted prejudice.but only among individuals ______.

A)high in need for affect
B)low in need for affect
C)high in affect intensity
D)low in affect intensity

Question 6

The tendency for people to express attitudes that match their current mood is known as ______.

A)the mood-congruence effect
B)the mood-consistency effect
C)the mood-evaluation effect
D)the mood-similarity effect

Question 7

Integral affect refers to ______.

A)variables such as mood that can influence an attitude
B)affect that is independent of the attitude object
C)feelings associated with an attitude object
D)none of these

Question 8

Research on exposure conditioning (EC)has revealed that ______.

A)EC impacts impressions people form about unfamiliar individuals
B)EC impacts prejudicial attitudes
C)neither EC impacts impressions people form about unfamiliar individuals nor EC impacts prejudicial attitudes
D)both EC impacts impressions people form about unfamiliar individuals and EC impacts prejudicial attitudes

Question 9

Zajonc (1968)demonstrated that ______.

A)direct interaction with the stimulus is necessary to elicit the mere exposure effect
B)direct interaction with the stimulus is not necessary to elicit the mere exposure effect
C)the mere exposure effect generalizes across people and animals
D)the mere exposure effect is due to habituation

Question 10

Based on the meta-analytic review by Bornstein (1989).the mere exposure effect is strongest when the stimuli are ______.

A)complex.presented a limited number of times.isolated.and presented for long durations
B)simple.presented a limited number of times.interspersed among other stimuli.and presented for short durations
C)complex.presented a limited number of times.interspersed among other stimuli.and presented for short durations

Question 11

Research on emotion uncertainty has revealed that certainty-related emotions ______.

A)are associated with more careful processing of a persuasive message
B)are associated with less careful processing of a persuasive message
C)elicit more specific effects than uncertainty-related emotions
D)elicit more diffuse effects than uncertainty-related emotions

Question 12

Berlyne's (1970)explanation for mere exposure effects focused on ______.

A)habituation and boredom
B)habituation and perceptual fluency
C)boredom and perceptual fluency
D)self-enhancement and perceptual fluency