Deck 9: Social Media

Question 1

What is the origin of the blog?

Answer 1

the message board

Question 2

Instagram can be used to share your ______________ with other users.

Answer 2

creative abilities

Question 3

What social network platform should a company use to sell a lifestyle?

A) Twitter
B) Facebook
C) Pinterest
D) LinkedIn

Answer 3

C

Question 4

What does Pinterest rely on in order to reach its audience?

A) Visual stimulation
B) Text
C) Graphs
D) Music

Question 5

What is the primary goal of a business profile on Twitter?

A) Professional collaboration
B) Social networking
C) Gaining attention
D) All of the above

Question 6

What platform is most popular with people born between 1960 and 1980?

A) Facebook
B) LinkedIn
C) Twitter
D) Instagram

Question 7

How can you develop relationships with your followers on Twitter?

Question 8

When you first start a blog, what is an important question to ask yourself?

Question 9

What is the most widely used social network platform in Canada?

Question 10

Vlogs encourage comments and feedback, leading to ___________.

Question 11

Name the steps a student should take when creating a LinkedIn profile.

Question 12

What are two questions you should ask yourself when publishing content on LinkedIn?

Question 13

What is the main objective of a blog?

Question 14

As a communicator, what do you need to familiarize yourself with in order to create a successful social strategy?

Question 15

Many companies will investigate a candidate's social media presence.

Question 16

Compare and contrast when it is most appropriate for a business to use Facebook, Twitter, Instagram, and Pinterest.

Question 17

Which of the following is not an advantage of social media for businesses?

A) It is easy and convenient.
B) It lowers costs.
C) It is private.
D) It helps connect businesses with existing and potential customers.

Question 18

From a user's perspective, creating a Tumblr account can be a time-consuming but rewarding endeavour if you're trying to sell your ___________.

Question 19

How can you help your published LinkedIn post have the most appeal?

Question 20

Why do companies that utilize Tumblr allow users to upload their own content?

Question 21

How has social media changed the way companies communicate with their stakeholders today?

Question 22

What are the dangers of using social media as a tool for personal branding?

Question 23

Why is social media important to businesses today?