Deck 6: Persuasive Writing

Question 1

Which type of persuasive writing is best suited to an electronic medium: sales letters, collection letters, or letters of request?

Answer 1

letters of request

Question 2

Define "qualifying a customer."

Answer 2

finding out through questions and discussion what need the customer wants filled

Question 3

What is the aim of most collection letters: to impose some penalty or to get the debtor to pay?

Answer 3

to get the debtor to pay

Question 4

List the three steps in writing a persuasive letter.

Question 5

What types of arguments are used to persuade?

A) logical
B) emotional
C) both logical and emotional
D) none of the above

Question 6

What is a "Rogerian argument"?

Question 7

In a sales letter, one way to deemphasize the cost is to put it in the ____________ part of the sentence.

Question 8

Which of Maslow's hierarchy of needs should you consider when you are writing a fundraising letter?

Question 9

What are the five steps in a collection letter sequence?

Question 10

Which approach works best for most persuasive writing: direct or indirect?

Question 11

Name four factors that contribute to credibility.

Question 12

In the AIDA sequence, name three strategies for capturing the reader's attention.

Question 13

What are the three Ps of the collection process?

Question 14

Name the five levels of Maslow's hierarchy of needs.

Question 15

What is the first step in deciding what kind of collection letter to send?

Question 16

A collection series usually consists of _____ letters sent over a period of _______________ months.

Question 17

Why should collection letters be paper-based rather than electronic?

Question 18

What does AIDA stand for?