Deck 9: The family

Question 1

Family members' upbringing, experience, education level, TV viewing habits, computer literacy and entertainment preferences are all aspects of their:

A) culture.
B) values.
C) lifestyle.
D) norms.

Answer 1

lifestyle.

Question 2

The fact that the socialisation process is an ongoing process is recognised by the concept of:

A) manipulated socialisation.
B) adult consumer socialisation.
C) indirect socialisation.
D) direct socialisation.

Answer 2

adult consumer socialisation.

Question 3

_____ is defined as the process by which people acquire the skills, knowledge, attitudes and preferences necessary to function as consumers.

A) Socialisation of family members
B) Consumer socialisation
C) Consumer behaviour
D) Household consumption

Answer 3

Consumer socialisation

Question 4

Which of the following would be classified as a household, but not a family?

A) A brother and sister living together with their elderly mother.
B) A divorced father whose children live with him half of the time.
C) A single mother with an adopted son.
D) Two housemates living together for an extended period of time.

Question 5

Realising the scarcity of family's ______ nowadays, innovative retailers such as Hog's Breath café are now targeting families for an evening out.

A) quality time
B) quantity of time
C) economic pressures
D) intergenerational socialising

Question 6

When considering the economic support provided by family, which of the following statements would be false?

A) Men and women are increasingly sharing the economic role in the family.
B) Teenagers do not typically contribute to the family financially.
C) The family is formed primarily for economic security.
D) The majority of women are employed outside the home.

Question 7

Children develop consumption skills in different ways. Pre-adolescent children acquire their consumer behaviour norms mainly through:

A) observation of their parents and older siblings.
B) looking to their friends for models of acceptable consumption behaviour.
C) seeking a celebrity spokesperson's endorsement of a product.
D) trial and error.

Question 8

Ted and Bob, both university students, share a flat. They represent a:

A) family.
B) nuclear household.
C) traditional family.
D) group household.

Question 9

______ on consumer behaviour are stronger for convenience goods, has a similar effect across males and females, and declines with ageing.

A) Adult socialisation effects
B) Peer socialisation effects
C) Intergenerational effects
D) Intragenerational effects

Question 10

What determines the difference between a couple-only family and a nuclear family?

A) Whether or not the couple has purchased a home.
B) Whether or not at least one grandparent is living with them.
C) Whether or not they have been married at least five years.
D) Whether or not they have had at least one child.

Question 11

A consumer's upbringing, experience and personal goals are examples of the family function of:

A) economic well-being.
B) family lifestyles.
C) emotional support.
D) family-member socialisation.

Question 12

Jason and Kylie have been married for four months, have no children, and live in a townhouse. They would best be described as (a):

A) young marrieds.
B) nuclear family.
C) traditional family.
D) extended family.

Question 13

More flexibility in the work place has allowed parents and partners to offer their family more:

A) financial support.
B) emotional support.
C) fringe benefits.
D) none of the above.

Question 14

Traditionally, a _____ has been defined as two or more persons related by blood, marriage or adoption who reside together.

A) group
B) community
C) symbolic group
D) family

Question 15

Which of the following is an indication that the economic role of children in the family has changed in comparison to the previous generation?

A) Children are expected to perform household chores.
B) Children are expected to have jobs after high school.
C) Children are expected to pay for their own entertainment.
D) Children are expected to make brand decisions in different categories of products.

Question 16

Which of the following is not a basic function provided by the family?

A) Economic well-being.
B) Emotional support.
C) Sense of self.
D) Family lifestyles.

Question 17

The fact that Linda contributes approximately $30 000 to the family's $60 000 income is an aspect of the family function of:

A) emotional support.
B) economic well-being.
C) suitable family lifestyles.
D) family-member socialisation.

Question 18

Which of the following products is not likely to be a brand that is transferred intergenerationally?

A) Mayonnaise.
B) Coffee.
C) Peanut butter.
D) Running shoes.

Question 19

The _____ is a central function of the family. The process includes imparting to children the basic values and modes of behaviour consistent with the family's culture.

A) socialisation of family members
B) consumer socialisation process
C) technical learning process
D) reward process

Question 20

In the next 10 to 15 years, the largest growth will be found in which household type?

A) Family households.
B) Nuclear households.
C) Lone-person households.
D) Group households.

Question 21

The most significant sociodemographic change that led to the development of an alternative to the traditional family life cycle was:

A) couples were getting married later.
B) couples were having children later.
C) couples were remaining childless.
D) the increasing numbers of non-traditional households.

Question 22

Makers of upmarket products for mature consumers may find that they tend to lose many of their customers when those customers move into the traditional family life cycle stage known as:

A) young marrieds.
B) post-parenthood.
C) young singles
D) dissolution.

Question 23

The manufacturer of washing machines and dryers would likely find the most lucrative segment of the traditional family life cycle to be:

A) parenthood.
B) young marrieds.
C) dissolution.
D) post-parenthood.

Question 24

The emphasis on spending quality time is an aspect of the family function of:

A) economic well-being.
B) child rearing.
C) emotional support.
D) family lifestyles.

Question 25

The stage of the traditional family life cycle in which marketers of luxury products would likely be most interested would be:

A) young marrieds.
B) dissolution.
C) post-parenthood.
D) parenthood.

Question 26

The reason that marketers are so interested in the young singles stage of the traditional family life cycle is because this stage is:

A) the largest in numbers of any of the stages.
B) the largest in terms of disposable income of any of the stages.
C) made up exclusively of those who are employed full-time.
D) made up of those who have sufficient disposable income to indulge themselves.

Question 27

Which of the family life cycle stages is considered a 'rebirth' for some couples in which they rediscover themselves?

A) Young marrieds.
B) Post-parenthood.
C) Divorced with children.
D) Dissolution.

Question 28

How long does the young marrieds stage in the traditional family life cycle last?

A) One year.
B) Two years.
C) As long as they perceive it to last.
D) Until the first child is born.

Question 29

Modification to the traditional family life cycle model was caused by:

A) couples getting married later.
B) couples getting divorced.
C) couples remaining childless.
D) all of the above.

Question 30

The traditional family life cycle goes through several stages. Which of the following is not one of them?

A) Post-parenthood.
B) Young marrieds.
C) Dissolution.
D) Divorce.

Question 31

Which of the traditional family life cycle stages would be targeted by a company advertising in magazines such as Men's Health, GQ, Cleo or Cosmopolitan?

A) Young singles.
B) Young marrieds.
C) Parenthood.
D) Dissolution.

Question 32

The stage of the traditional family life cycle most likely to have the greatest change in consumption habits would be:

A) parenthood.
B) dissolution.
C) young marrieds.
D) post-parenthood.

Question 33

Which of the following statements about the post-parenthood stage in the family life cycle is false?

A) For some parents, abruptly having an 'empty nest' could be described as a traumatic experience.
B) Many empty-nesters retire while they are still in good health.
C) During this stage married couples tend to be most comfortable financially.
D) All of the above statements are true about post-parenthood stage.

Question 34

The______ has been used by consumer researchers and marketers as a way to classify family units into meaningful stages in order to examine their purchase and consumption behaviour.

A) family lifestyle changes
B) familiar life stages
C) family decision-making process
D) family life cycle

Question 35

The family life cycle is a composite variable created by systematically combining commonly used demographic variables. Which of the following is not one of them?

A) Marital status.
B) Size of family.
C) Age of family members.
D) The presence (or absence) of certain household items.

Question 36

How long does the young singles stage in the traditional family life cycle last?

A) One year.
B) Three years.
C) Until they have a committed relationship.
D) Until marriage.

Question 37

Alex is single, a recent university graduate, has just started a job with a large computer company, and has a dog that has had six puppies. In the traditional family life cycle, Alex is in the stage identified as:

A) parenthood.
B) young marrieds.
C) dissolution.
D) young singles.

Question 38

The only stage of the traditional family life cycle which is determined by the death of a family member is:

A) young marrieds.
B) post-parenthood.
C) dissolution.
D) parenthood.

Question 39

Which of the following statements about young singles is false?

A) Most young singles are employed, although many are tertiary students who have left their parents' homes.
B) They often share housing with other young singles.
C) Young single adults are apt to spend their incomes on rent, basic home furnishings, the purchase and maintenance of cars, travel and entertainment, and clothing and accessories.
D) It is rare for young singles to have sufficient disposable incomes for indulgent purchases.

Question 40

Jane lost her husband two years ago. Rather than go live with her daughter, she has decided to live by herself. Jane is in the family life cycle stage known as:

A) dissolution.
B) post-parenthood.
C) young singles.
D) parenthood.

Question 41

Justine is the main income earner in a household. Her husband has decided they need a new barbeque for the family and uses Justine's income to purchase a new one. In this scenario Justine is the:

A) user.
B) decider
C) purchaser.
D) influencer.

Question 42

The influence strategy for resolving husband-wife consumer-related conflict which is most likely to result in additional consumption is:

A) bargaining.
B) reward.
C) legitimacy.
D) expert.

Question 43

Sam and Donna can't agree on where to go out to eat. Sam suggests that if Donna agrees to Sam's choice, then afterward they will go see the movie of Donna's choice. Sam's offer constitutes the influence strategy of:

A) reward.
B) impression.
C) legitimacy.
D) expert.

Question 44

Role structure and decision making within the family are greatly influenced by:

A) personality.
B) income.
C) culture.
D) education.

Question 45

An attempt by a spouse to persuade the other spouse on the basis of his/her position in the household is an example of a(n) _____ influence strategy.

A) expert
B) bargaining
C) legitimacy
D) reward

Question 46

The parent-child relationship for consumption can be described as a:

A) user versus decider situation.
B) influence versus yield situation.
C) purchaser versus decider situation.
D) influence versus purchaser situation.

Question 47

The extent that children will successfully influence parents' purchases will be determined by their success in the:

A) user versus decider situation.
B) user versus purchaser situation.
C) purchaser versus decider situation.
D) influence versus yield situation.

Question 48

Daniel is trying to influence his wife into buying a new television set for the family's living room. In order to convince her he has promised they can then also install a new wardrobe for her. This is an example of the influence strategy of:

A) bargaining.
B) legitimacy.
C) emotional.
D) reward.

Question 49

Marketers seek to most frequently examine the attitudes and behaviour of the:

A) user.
B) preparer.
C) decider.
D) purchaser.

Question 50

The argument that 'I bring in most of the money, so I should choose the car' would be most consistent with the influence strategy of:

A) expert.
B) bargaining.
C) legitimacy.
D) reward.

Question 51

The family member who provides information to other members about a product or service would be acting in the role of:

A) maintainer.
B) preparer.
C) gatekeeper.
D) influencer.

Question 52

In order for a particular brand to be considered for purchase by a family they must first satisfy the:

A) influencer.
B) preparer.
C) decider.
D) gatekeeper.

Question 53

The fact that traditionally Asian-Australian families tend to be more husband-dominant than Anglo families demonstrates the importance of:

A) personality.
B) culture.
C) education.
D) income.

Question 54

Husband-wife consumption decisions can be classified in each of the following ways except as being:

A) husband-dominated.
B) wife-dominated.
C) joint.
D) all of the above.

Question 55

Family members have different roles in the decision-making process. The ______ is the one who transforms the product into a form suitable for consumption by other family members.

A) influencer
B) preparer
C) decider
D) maintainer

Question 56

Any persuasive attempts by one spouse to influence the behaviour of the other defines the influence strategy of:

A) reward.
B) emotional.
C) legitimacy.
D) impression.

Question 57

The increased spending of children is associated with:

A) their access to the Internet.
B) their increased disposable income.
C) their access to greater amounts of advertising.
D) none of the above.

Question 58

Family members have different roles in the decision-making process. The _____ is the one who transforms the product into a form suitable for consumption by other family members.

A) preparer
B) gatekeeper
C) decider
D) maintainer

Question 59

An attempt by a spouse to secure influence now that will be exchanged with the other spouse at some future date is an example of the influence strategy of:

A) bargaining.
B) reward.
C) legitimacy.
D) expert.

Question 60

The traditional family life cycle does not recognise the possibility of:

A) marriage.
B) having children.
C) death.
D) divorce.

Question 61

Jim and Linda are a married couple with two children living in the same house with Jim's mother Mary. This is an example of a nuclear family.

Question 62

Consumer socialisation is defined as the process by which people acquire the skills, knowledge, attitudes and experiences necessary to function as consumers.

Question 63

Traditionally, a couple remains in the young singles stage until they enter marriage.

Question 64

It is important for marketers to tap into the socialisation of children because the socialisation process is largely completed by a child's early adolescence.

Question 65

For marketers, two young singles living together as housemates represent a family.

Question 66

When observing shoppers in a supermarket, it is quite evident that children attempt to influence their parents in:

A) purchases of special interest to them, such as Froot Loops cereal and Chupa Chups lollipops.
B) purchases of remote interest (e.g. laundry detergents), which they have seen advertised on TV.
C) neither (a) nor (b) is correct.
D) both (a) and (b) are correct.

Question 67

The family life cycle is divided into two segments: the nuclear family and non-family households.

Question 68

The family life cycle has been utilised by consumer researchers and marketers as a way to classify family units into meaningful stages to examine their purchase and consumption behaviour.

Question 69

The primary function of today's family is to provide economic well-being for its members.

Question 70

Divorce and same-sex couples are aspects of the family lifestyle and lifecycle that were not traditionally included in the family lifecycle.

Question 71

Although families are sometimes referred to as households, not all households are families.

Question 72

In Australia, there has been a widening of the concept of family to include same sex couples.

Question 73

The direct component of consumer socialisation is often of greatest interest to marketers who want to understand why people buy their products.

Question 74

Important sources of information for young marrieds are lifestyle magazines, such as Better Homes and Gardens.

Question 75

Research has shown that children from families characterised by a more open conceptual style of communication had less consumer-related knowledge.

Question 76

Research shows that children between the ages of one to three:

A) do not understand TV commercials.
B) understand TV commercials.
C) can distinguish between TV content and advertisements.
D) both (b) and (c).

Question 77

The family is a subset of the more general classification known as the household.

Question 78

The long-term benefit of a company reaching and successfully selling its product to teens is that:

A) teen consumption strongly influences adult consumption.
B) many teens have high disposable incomes.
C) many teens may be the deciders for certain types of products.
D) teens are most interested in sports and fitness.

Question 79

Intergenerational effects on consumer behaviour are stronger for extended families than for the more conventional nuclear families that exist in Australia.

Question 80

Democratic parents seek to remove as many restraints from their children as possible, without putting them in danger.