Deck 12: Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Question 1

Which one of the following of Jakobson's semiotic functions establishes the sender's expectations of the receiver?

A) expressive
B) conative
C) poetic
D) referential

Answer 1

B

Question 2

Which of the following is a disadvantage of the qualitative analyses of content?

A) They may be less precise.
B) They do not provide rich descriptions.
C) They cannot analyze both text and documented human interaction.
D) They have only one interpretation.

Answer 2

A

Question 3

Utterances in conversation analysis are units of ______.

A) grammar
B) syntax
C) speech
D) pronunciation

Answer 3

C

Question 4

Which one of the following of Jakobson's semiotic functions establishes the communication context or dominant message?

A) conative
B) poetic
C) referential
D) phatic

Question 5

What do semioticians study?

A) argumentation and persuasion
B) interpretation and meaning
C) the structure and properties of stories
D) human communication as drama

Question 6

In Burke's dramatistic analysis, agent refers to the ______.

A) action taking place
B) the means by which an action takes place
C) the individual(s) taking action
D) reason an act was done

Question 7

Two major approaches to critical analyses are ______.

A) Marxist and experimental
B) feminist and observational
C) Marxist and observational
D) Marxist and feminist

Question 8

What do critical analysts study?

A) argumentation and persuasion
B) interpretation and meaning
C) the structure and properties of stories
D) the ways in which communication maintains power structures in society

Question 9

______ analysis is the research approach most likely to take an interest in studying how messages are used in argumentation and persuasion.

A) Dramatistic
B) Rhetorical
C) Semiotic
D) Narrative

Question 10

Which of the following is an advantage of the qualitative analyses of content?

A) They can all give us value judgments of the content.
B) They can tell us generalizable information.
C) They offer a multiplicity of approaches to understanding text and image.
D) They are used only for analyzing text.

Question 11

In Burke's dramatistic analysis, purpose refers to the ______.

A) action taking place
B) the means by which an action takes place
C) reason an act was done
D) the explanation offered by individuals in an interaction

Question 12

The basic interest of discourse analysis is in ______.

A) the characteristics of language itself
B) how language is used to develop and position ideas and concepts
C) the evolution of language
D) the motivations behind language use

Question 13

______ are basically a search for patterns and variations in content.

A) Coding and quantifying
B) Coding and analysis
C) Analysis and quantifying
D) Coding and confirming

Question 14

Which one of the following of Jakobson's semiotic functions establishes the agreed meaning for words?

A) conative
B) poetic
C) referential
D) metalingual

Question 15

In Burke's dramatistic analysis, "ratio analysis" means examining the ______.

A) ratio of ethos to pathos
B) relative significance of each pentad unit
C) relative significance of text to graphics
D) relative significance of categories to units

Question 16

Narrative and discourse analysts study ______.

A) argumentation and persuasion
B) interpretation and meaning
C) the structure and properties of stories
D) human communication as drama

Question 17

Which one of the following of Jakobson's semiotic functions establishes the speaker's emotional state?

A) conative
B) poetic
C) expressive
D) referential

Question 18

Rhetorical analysis is the study and analysis of ______.

A) argumentation and persuasion
B) interpretation and meaning
C) the structure and properties of stories
D) human communication as drama

Question 19

Semiotics is concerned with the relationship between language, and especially signs, and meaning.

Question 20

______ analysis is the research approach most likely to take an interest in the stories people tell.

A) Dramatistic
B) Rhetorical
C) Semiotic
D) Narrative

Question 21

Aristotle's concept of pathos addresses the use of character in argumentation.

Question 22

Marxist criticism generally seeks to examine communication content for messages that reinforce the ideology of those in power.

Question 23

In Burke's dramatistic analysis, act refers to the action taking place.

Question 24

Critical approaches to the study of communication question the notion of objectivity.

Question 25

In Aristotelian rhetoric, the nature of the audience is unimportant.

Question 26

Aristotle's concept of ethos addresses the use of logic in argumentation.

Question 27

Narrative analysis is a quantitative approach to analyzing people's reports of their lives.

Question 28

Critical perspectives do not address social problems or inequalities.

Question 29

The nature of the speech setting or context is unimportant in Aristotelian rhetoric.

Question 30

Metaphor analysis is not a tool of critical researchers.

Question 31

Narrative analyses generally attempt to identify a plot, setting, characters, and order of events in people's accounts of their lives.

Question 32

The central belief underpinning rhetorical and critical analyses is that one definitive interpretation of communication content is possible.

Question 33

From a critical perspective, metaphor analysis can reveal how language maintains and promotes organizational power structures.

Question 34

An advantage of semiotic analyses is the range of situations in which they can be applied.

Question 35

Two major schools of critical analysis are feminist criticism and Marxist criticism.

Question 36

Aristotle's concept of logos addresses the use of emotion in argumentation.

Question 37

In Burke's dramatistic analysis, agency refers to the means by which an action takes place.

Question 38

Rhetorical analyses examine message content to understand the nature of persuasion.

Question 39

Marxist criticism generally seeks to examine the aesthetic quality of messages.

Question 40

Essentially, rhetorical analysis means examining communication content to identify and assess its persuasive strategies.

Question 41

In Burke's dramatistic analysis, purpose refers to the reason an act was done.

Question 42

Utterances in conversation analysis are units of speech.

Question 43

The basic interest of discourse analysis is in how language is used.

Question 44

Metaphor analysis includes a search for the basic or root metaphors that shape the way individuals think.

Question 45

In discourse analysis, the coding of content is quantitative.

Question 46

Explain each of the Aristotelian terms: ethos, pathos, and logos.

Question 47

A master narrative is a story or explanation that has the most credibility with group members as an explanation for their successes or failures.

Question 48

Describe Burke's dramatistic pentad and explain how it might be applied in practice.

Question 49

Symbolic convergence is a state of agreed understanding among group members as to what unites them and differentiates their group from other groups.

Question 50

Explain the concept of narrative analysis and how it might be used in practice.

Question 51

Explain the basic concept of discourse analysis and identify its strengths and weaknesses as you see them.

Question 52

Narrative analysis is based on documents only.

Question 53

With examples, explain how you would use Aristotle's concepts of ethos, pathos, and logos to determine the effectiveness of either political campaign advertising or advertising for a commercial product?

Question 54

Explain, with examples, the use of Burke's ratio analysis.

Question 55

In Burke's dramatistic analysis, agent refers to the individual(s) taking action.

Question 56

A weakness of fantasy theme analysis is its inability to explain illogical behaviors.

Question 57

Fantasy theme analysis is basically an approach to understanding fiction.

Question 58

A metaphor is a simple term used to explain or summarize a more complex entity or concept.

Question 59

Identify the key elements of fantasy theme analysis and explain how it might be applied in practice.

Question 60

Fantasy theme analysis is an approach to understanding group consciousness and shared values.

Question 61

Explain the concept of semiotic analysis and how you might do a semiotic analysis of news or advertising content.