Deck 9: Surveys: Putting Numbers on Opinions

Question 1

Surveys that collect data at only one point in time are referred to as ______studies.

A) panel
B) cross-sectional
C) cohort
D) cross-lagged

Answer 1

B

Question 2

A combination of negative wording and a double-barreled question results in the ______.

A) double-positive
B) positive
C) double-negative
D) negative

Answer 2

C

Question 3

Which of the following is TRUE of big data?

A) Traditional software or databases cannot process or manage the data.
B) Big data is easily integrated into existing communication theories.
C) Big data is usually not proprietary.
D) Researchers will have access to all data.

Answer 3

A

Question 4

Problems with using survey results that have been published by other people includes which of the following?

A) The data is likely not proprietary.
B) The originating organization may have a bias or agenda in conducting the research.
C) You may have to analyze the data to meet your own needs.
D) They are time-intensive to write.

Question 5

Surveys can be administered most cost effectively by ______.

A) phone
B) mail
C) Internet
D) courier

Question 6

______ data refers to data sets that are so huge, complex, or rapidly changing that traditional software or databases cannot process or manage the data.

A) Massive
B) Big
C) Impossible
D) Large

Question 7

What do double-barreled questions ask?

A) questions that two respondents must answer together
B) two questions, each in a different format, to check on reliability
C) two questions before and after a survey to check on reliability
D) two questions simultaneously that allow for only one answer

Question 8

Which one of the following survey types is best suited to assessing causal relationships?

A) trend
B) panel
C) cross-lagged
D) cohort

Question 9

Which of the following is a demographic question?

A) age
B) knowledge of politics
C) job satisfaction
D) attitude to marriage

Question 10

What is a questionnaire?

A) the researcher in charge of a survey
B) a master list of questions from which a researcher selects questions to be answered
C) a specific set of questions the respondents answer
D) a device for randomly generating questions

Question 11

Leading questions are questions that ______.

A) begin a questionnaire
B) lead respondents to questions they need to answer
C) lead respondents to give answers the researcher is looking for
D) lead respondents to follow-up questions they need to answer

Question 12

Typically, what things do surveys most typically seek to find out about respondents?

A) demographic data, knowledge, attitudes, and behavior
B) demographic data, political affiliation, attitudes, and behavior
C) ethnographic data, knowledge, media use, and behavior
D) demographic data, knowledge, attitudes, and media use

Question 13

______ allow respondents to select as many answers as they wish from a list.

A) Text boxes
B) Check boxes
C) Radio buttons
D) Sliders

Question 14

______ permit one response only from a list of options.

A) Text boxes
B) Check boxes
C) Radio buttons
D) Sliders

Question 15

The method selected to deliver survey questions will depend on all EXCEPT ______.

A) time available to complete the survey
B) budget
C) sample size
D) sampling unit

Question 16

Respondents' answers to survey questions can be influenced by all EXCEPT ______.

A) question format
B) question wording
C) question order
D) font choice

Question 17

Dichotomous questions ask respondents to select one response from ______ possible response(s).

A) one
B) two
C) three
D) four

Question 18

Funnel-format questionnaires are questionnaires that move from ______.

A) broad questions to specific questions
B) specific questions to broader questions
C) open-ended questions to scaled questions
D) large numbers of respondents to smaller numbers of respondents

Question 19

Web surveys may include all EXCEPT ______.

A) hosting your survey on its own website
B) using commercial web-based surveys
C) using social media to reach respondents
D) mailing survey forms to respondents

Question 20

Which one of the following is TRUE of the survey method?

A) Respondents can answer large numbers of questions.
B) Respondents must answer questions slowly.
C) Most survey questions are open-ended.
D) Surveys provide insight into the reasons behind the responses.

Question 21

Which of the following techniques are likely to maximize the response rate of surveys?

A) reminder mail or email
B) request from any source
C) assurances of confidentiality, but not anonymity
D) lack of follow-up with respondents

Question 22

In trend studies, the same group of individuals is retained to answer questions over time.

Question 23

The results from surveys of Internet users can be easily generalized to nonusers.

Question 24

A problem with mail surveys is that potential respondents may see them as "junk mail."

Question 25

______ route respondents around questions they do not need to answer.

A) Branching
B) Leading
C) Guiding
D) Controlling

Question 26

Dichotomous questions force respondents to select one of three possible answers.

Question 27

One disadvantage of surveys is customers' unwillingness to participate in them.

Question 28

Likert-type questions end with a question mark.

Question 29

Double-barreled questions ask two questions simultaneously but allow for only one answer.

Question 30

Surveys allow us to make generalizations.

Question 31

In ______ studies, a group of individuals is sampled and recruited, and the same individuals are retained to answer questions over time.

A) trend
B) panel
C) cross-lagged
D) cohort

Question 32

One disadvantage of surveys is that respondents are able to answer large number of questions rapidly.

Question 33

Surveys are usually slower than other types of research.

Question 34

Open-ended questions are the most common format in most surveys.

Question 35

A major advantage of Internet-based surveys is that we can have sampling frames of all Internet users.

Question 36

A disadvantage of survey is that results do not typically explain why respondents answered the way they did.

Question 37

Cross-sectional surveys capture information at one moment of time.

Question 38

Generally, it is not necessary to pretest a well-designed questionnaire.

Question 39

Letters or postcards letting potential respondents know that they will be getting a research phone call or questionnaire are unlikely to increase the response rate.

Question 40

Question format and wording are very important and influence respondents' answers to survey questions.

Question 41

Survey response rates can be very low. Explain what you can do to maximize survey response rates.

Question 42

One disadvantage of open-ended questions is that there is often limited space in the survey form.

Question 43

Double-barreled questions ask one question but allow for multiple answers.

Question 44

Identify the problems associated with sampling from phone directories for phone surveys and describe how you might overcome such problems.

Question 45

Cross-lagged surveys allow researchers to draw conclusions about causality.

Question 46

Identify the advantages and disadvantages of surveys designed so people can respond to them in their own words.

Question 47

One advantage of open-ended question is how quick they are to code.

Question 48

Explain the difference between a survey and a questionnaire.

Question 49

In rank-order questions, researchers learn the level of importance a respondent has for each answer.

Question 50

Identify three problems that can often occur in designing the wording of a survey.

Question 51

Leading questions should be avoided as they might lead the respondent to give an answer the researcher wants.

Question 52

Explain trend, panel, and cohort.

Question 53

Dichotomous questions require participants to choose one of two answers.

Question 54

Explain, with examples, what is meant by a "funnel format" and "inverted funnel" in questionnaire design.

Question 55

Identify three different ways of delivering survey questions to people and discuss the advantages and disadvantages of each.

Question 56

Identify three problems particularly associated with mail surveys and describe how you could overcome these problems.

Question 57

People are often reluctant to discuss personal behaviors, religious beliefs, and the like. Suggest ways a survey might be designed so as to maximize respondents' comfort with such questions.

Question 58

Write an example of a multiple-choice question, a Likert-type question, and a semantic differential question.

Question 59

Longitudinal studies track changes over time.

Question 60

Explain, with examples, what is meant by a "filter question" in questionnaire design.