Deck 7: E-Business

Question 1

Brick-and-mortar retailers are finding that they must modify their in-store operations and procedures to meet shoppers' new expectations that are based on online shopping experiences.

Answer 1

True

Question 2

Organizations that do business over multiple channels often have difficulty seeing the entire scope of their business.

Answer 2

True

Question 3

The direct cost-per-sale for orders taken through a Web site is higher than through more traditional means.

Answer 3

False

Question 4

More than half of current Web users read English.

Question 5

The revenue generated via B2C transactions greatly exceeds B2B revenue by a factor of more than 6 to 1.

Question 6

The American Customer Satisfaction Index (ACSI)E-Government Satisfaction Index for 2007 showed that user satisfaction with government Web sites increased for the third straight year.

Question 7

In many cases,companies are not large enough or do not have sufficient purchasing power to require suppliers to deal with them through a private company marketplace.

Question 8

At last count,businesses and citizens spent approximately less than 2 billion hours and $150 billion filling out paperwork and complying with government regulations.

Question 9

Online retailers should devote considerable attention to minimizing returns by providing sufficient information about a product so that consumers have a clear idea of what to expect when they make a purchase.

Question 10

Magnetic stripe processing takes longer than an equivalent smart card transaction.

Question 11

Simple e-procurement systems can support the use of negotiated prices for the purchase of goods and services.

Question 12

Major corporations typically do not spend more than $100 million to create their online retail Web site.

Question 13

Because a Web site is open 24 hours a day,many online customers expect to be able to receive customer service at any time of the day or night.

Question 14

It is estimated that the bursting of the dot-com bubble wiped out $1 billion in market value of technology companies from March 2000 to October 2002.

Question 15

Authorized purchasers within a manufacturing firm use the catalog created by e-procurement software to identify needed products and services.

Question 16

To succeed,business managers must understand their customers and the fundamentals of the markets in which they operate.

Question 17

E-business is critically important to today's business.

Question 18

E-commerce Web sites can gather a wealth of data about prospects and customers through site registration,questionnaires,and the order-placement process.

Question 19

Today companies generally manufacture all the components of pieces of equipment such as appliances,aircraft,automobiles,computers,engines,motor homes,and televisions.

Question 20

A secure Web site uses encryption and authentication to protect the confidentiality of Web transactions.

Question 21

____ financial transactions are considered more secure against fraud than traditional credit card payments due to the use of advanced encryption algorithms to provide authentication of the card to the processing terminal and the transaction processing center.

A) EMV
B) MEV
C) EMF
D) VEM

Question 22

A majority of consumers expect to be able to make returns and exchanges through any channel,no matter how they bought the product,yet only ____ percent of retailers make that possible.

A) 32
B) 38
C) 40
D) 42

Question 23

Several companies in a particular industry may join forces to create an industry ____ to gain the advantages of the private company marketplace for all members of the consortia.

A) consortia-sponsored marketplace
B) public company marketplace
C) private company marketplace
D) open marketplace

Question 24

During the late 1990s,many poor ideas for Web-related businesses were proposed and funded in a wave of "irrational exuberance" for all things associated with the ____ economy.

A) dot-com
B) dot-bomb
C) dot-net
D) net-based

Question 25

The most commonly used protocol for Web security is the ____.

A) Payment Card Standard
B) Secure Layer Sockets
C) Payment Card Industry
D) Secure Sockets Layer

Question 26

The ____ data security standard is a multifaceted security standard that requires retailers to implement a set of security management policies,procedures,network architecture,software design,and other critical protective measures to safeguard cardholder data.

A) Payment Industry (PI)
B) Payment Card (PC)
C) Payment Card Industry (PCI)
D) Payment Standard Industry (PSI)

Question 27

IBM defines ____ as "the transformation of key business processes through the use of Internet technologies."

A) e-commerce
B) e-transaction
C) e-business
D) e-processing

Question 28

A high percentage of ____ transactions take place between companies that supply parts and components (Original Equipment Manufacturers)and the companies that sell the final product.

A) e-gov
B) B2C
C) B2B
D) C2C

Question 29

____ is the exchange of goods and services between businesses via computer networks.

A) e-gov
B) B2B
C) B2C
D) C2C

Question 30

Often large manufacturers that purchase goods and services from many small suppliers build a(n)____ to manage their purchasing functions through a Web site.

A) public company marketplace
B) closed company marketplace
C) private company marketplace
D) open marketplace

Question 31

Many implementations of EMV cards and terminals confirm the identity of the cardholder by requiring the entry of a ____ rather than signing a paper receipt.

A) Personal Identification Number (PIN)
B) Passphrase
C) Token
D) Passtoken

Question 32

____ e-business is the exchange of goods and services among individuals,typically facilitated by a third party.

A) E-gov
B) B2B
C) B2C
D) C2C

Question 33

Search engine results that appear because of the payment of fees are called ____.

A) sponsored listings
B) paid listings
C) optimized listings
D) targeted listings

Question 34

____ e-business is the exchange of goods and services between business organizations and individual consumers.

A) e-gov
B) B2B
C) B2C
D) C2C

Question 35

"____" is a U.K.government-backed security measure that requires customers to present both a four-digit PIN and a bank card containing a smart chip in order to complete a purchase.

A) Chip and Number
B) Chip and PIN
C) Chip and Phrase
D) Chip and Token

Question 36

The companies that supply parts and components are known as ____.

A) Value Added Resellers
B) Original Engineering Manufacturers
C) Independent Supply Vendors
D) Original Equipment Manufacturers

Question 37

____ software can automate key functions of the purchasing process including creating,reviewing,and approving purchase orders and transmitting these purchase orders electronically to the supplier.

A) E-supply
B) E-procurement
C) E-chain
D) E-provisioning

Question 38

It is estimated that roughly ____ percent of the content available on the Web today is in English.

A) 30
B) 50
C) 60
D) 75

Question 39

____ is a term describing changes in technology and Web site design to enhance information sharing,collaboration,and functionality on the Web.

A) Web 2.0
B) Internet 2.0
C) HTML 4.0
D) Google

Question 40

____ is the buying and selling of goods and/or services using a mobile device such as a cell phone,smartphone,PDA,or other such device.

A) Wireless commerce
B) Mobile commerce
C) Handheld commerce
D) Personal commerce

Question 41

An organization can also attract potential customers to its site through the use of Web page ____________________ ads that display a graphic and include a hyperlink to the advertisers' Web site.

Question 42

Customer ____________________ are private stores that offer additional customer services beyond simply placing an order.

Question 43

____________________ enables organizations and individuals to build new revenue streams,to create and enhance relationships with customers and business partners,and to improve operating efficiencies.

Question 44

Usability ___________________ groups and testing with typical consumers should be conducted throughout the process of designing a Web site to ensure that these goals are met.

Question 45

Discuss what e-procurement software can do for a company.

Question 46

____________________ software allows a company to create an electronic catalog with search capability.

Question 47

Credit cards are used for payment for over ____________________ percent of worldwide consumer Web purchases.

Question 48

A(n)___________________ resembles a credit card in size and shape,but it contains an embedded microchip that can process instructions and store data for use in various applications.

Question 49

A(n)____________________ list is a type of search engine result in which users are given a listing of potential Web sites based on their content and keyword relevancy.

Question 50

When designing a Web site,allow sufficient ____________________ space so that the pages are not too dense with text and graphics.

Question 51

Technology that measures and analyzes human physical characteristics such as eye retinas,fingerprints,or voice patterns for security purposes is known as ____________________.

Question 52

Explain the cultural and linguistic obstacles associated with e-business.

Question 53

Discuss the high costs associated with the development and operation of an effective Web site.

Question 54

It is estimated that over ____________________ percent of consumers returning a product purchased online to a store will purchase another item while they are in the store.

Question 55

What is the Secure Sockets Layer?

Question 56

"____________________" smart cards have a contact area on the front face of the card to interface with a payment terminal.

Question 57

Access to a(n)____________________ requires that the buyer enter a company identification code and password to make a purchase from a selection of products at pre-negotiated prices.

Question 58

____________________ offers buyers the capability to buy products and services from providers around the globe,thus providing a much wider range of choices in suppliers,cost,quality,and features.

Question 59

What is e-government?

Question 60

One of the primary objectives of ___________________ is to save time and money spent on regulatory compliance by providing quick and easy access to business laws,government regulations,forms,and agency contacts.