Deck 21: Reporting Research

Question 1

The text suggests that the second review of a research report focus on ________.

A)content and material
B)mechanics and organization
C)spelling,grammar and sentence structure
D)fonts and margins
E)layout and visual appeal

Answer 1

B

Question 2

How many of the following belong on a research report's title page?
- research project title
- date report was prepared
- restrictions related to distribution or confidentiality
- the research budget
- the names of primary agency and client personnel involved in the research project

A)1
B)2
C)3
D)4
E)5

Answer 2

D

Question 3

The suggestions below refer to increasing report clarity and conciseness.
- eliminate unnecessary words
- use formal language; don't write like you talk
- avoid long run-on sentences
How many of these suggestions should be followed when writing a research report?

A)0
B)1
C)2
D)3
E)4

Answer 3

C

Question 4

In a research report,the ________ section provides a context for approaching and using the information gathered by the research.It presents the research objectives and rationale for the research project in greater detail than that presented in the executive summary.

A)background
B)primary findings
C)action item
D)accomplishment
E)foundation

Question 5

Clarity and conciseness are important attributes of a well-prepared research report.

Question 6

It is recommended that research reports be written in the ________ voice.

A)formal
B)active
C)passive
D)technical

Question 7

The text recommends that a draft research report go through ________ separate reviews.

A)two
B)three
C)four
D)five

Question 8

The ________ page is a research report's first or cover page.

A)heading
B)focus
C)inscription
D)title
E)ownership

Question 9

Amy uses the phrase "in accordance with the preponderance of the analytical results" in a report.It would have been better to say ________

A)the planned analysis shows an overwhelming trend toward
B)the results indicate
C)the data and subsequent analyses provide insights into
D)the significant and key insights provided by the data are

Question 10

The need for clarity and conciseness in report preparation apply ________.

A)only to the written portion of the report
B)only to the visuals used in the report
C)to both the written and visual portions of the report

Question 11

Jargon and technical terminology hinder communication when they are used with audiences who are not specialists and who,therefore,do not understand what the terms mean.

Question 12

The text suggests that the third review of a research report focus on ________.

A)content and material
B)mechanics and organization
C)spelling,grammar and sentence structure
D)fonts and margins
E)layout and visual appeal

Question 13

The text suggests that the first (initial)review of a research report focus on ________.

A)content and material
B)mechanics and organization
C)spelling,grammar and sentence structure
D)fonts and margins
E)layout and visual appeal

Question 14

A research report title page can incorporate graphics or other visuals if appropriate.

Question 15

All but the shortest research reports require a table of contents.

Question 16

Calvin wrote the following in a research report: "The identified factor which has been determined to exert a significance influence." It would have been better for Calvin to say ________

A)an unrelated factor
B)a factor of known influence
C)an influential factor
D)a factor which the research determined to be influential

Question 17

________ refers to the smooth flow of thoughts in a research report.

A)Systemics
B)Congruence
C)Synchronization
D)Harmony
E)Coherence

Question 18

The ________ voice in report writing increases interest,brevity,and clarity.

A)formal
B)active
C)passive
D)technical

Question 19

Tom uses the phrase "due to the fact that" in a report.It would have been better to say ________ .

A)significantly noting that
B)instead of
C)because
D)allowing for the fact that
E)as a consequence of

Question 20

A research report's executive summary should contain information related to how many of the following?
- study background and purpose
- study budget
- methodology
- client and agency personnel involved in the research

A)0
B)1
C)2
D)3
E)4

Question 21

The following may or may not be a required component of a numeric table.
- a descriptive title on the top of the table
- the number of respondents in each group is shown
- all numbers are rounded to the same level of precision
- decimal points are aligned
How many of the prior are actual requirements for a properly prepared numeric table?

A)0
B)1
C)2
D)3
E)4

Question 22

________ are most appropriate for providing exact figures on either a single topic or multiple related topics.

A)Numeric tables
B)Bar charts
C)Pie charts
D)Line charts

Question 23

When constructing a line chart,it is generally not recommended to create the chart so that the two vertical axes each represent different measures and each line is read against a different axis.

Question 24

________ are most appropriate whenever the goal is to compare changes over time.

A)Numeric tables
B)Bar charts
C)Pie charts
D)Line charts

Question 25

An ________ pie chart does not draw visual emphasis to any one specific segment.

A)unexploded
B)articulated
C)exploded
D)unarticulated
E)integrated

Question 26

The two statements below refer to the use of PowerPoint for research presentations.
I.When preparing PowerPoint slides,it is important that each slide focus on
A single idea.
II.Use the "build" function to control information flow and focus attention.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 27

A research report's ________ contains material that is too complex,too detailed,or otherwise inappropriate for the main sections of the report.

A)appendix
B)letter of transmittal
C)cover memo
D)supplement

Question 28

When using a bar chart to present nominal or ordinal level data,it is typically best to order the bars from lowest to highest (or highest to lowest)rather than following the order of the response options as they appeared on the questionnaire.

Question 29

When presenting research findings,it is important that the presentation of findings follows the order of the survey questions,that is,present the results of Question 1,followed by Question 2,etc.

Question 30

In a research report,the ________ section summarizes the specific decisions related to sampling and data collection.There is a description of: who participated in the research,why these individuals were selected for participation,key questions asked,how the data was collected,and
When the research took place.

A)background
B)primary findings
C)methodology
D)outcomes
E)planning

Question 31

After an examination of all of the findings,a researcher must decide which of the findings provide important insights and which are merely interesting.The former should be in the findings section; the latter should be placed in ________.

A)a separate report
B)the appendix
C)the cover memo
D)a follow-up e-mail

Question 32

The two statements below refer to the use of PowerPoint for research presentations.
I.PowerPoint slides should be used as the jumping-off point for more detail and
Should not be viewed as the complete communication.
II.The use of PowerPoint forces a reconsideration of your argument in the same
Way as a written document does.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 33

________ are most appropriate whenever you need to visually represent a share or segment of the whole,for example,a proportion or a percentage.

A)Numeric tables
B)Bar charts
C)Pie charts
D)Line charts

Question 34

A research report should exclusively focus on the findings.A discussion of recommendations and next steps should be placed in a separate document.

Question 35

Consider the two charts shown below. These charts are examples of ________.

A)acceptable,visually interesting charts
B)junk charts

Question 36

________ in a qualitative report indicate the extent to which members of the sample agreed or disagreed with regard to a particular point.

A)Statistical findings
B)Summaries of consensus
C)Individual respondent comments

Question 37

________ are most appropriate for displaying data trends,especially trends over time.

A)Numeric tables
B)Bar charts
C)Pie charts
D)Line charts

Question 38

The two statements below refer to the researcher as presenter.
I.The presenter shows respect for the audience by being prepared and
Knowing the material.
II.The presentation should be paced in a way that is best for the presenter.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 39

The two statements below refer to the effective use of tables and charts.
I.It is appropriate for one table or chart to communicate multiple ideas.
II.One important criteria for evaluating the "goodness" of a chart is that it
Looks pretty.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 40

The two statements below refer to the use of PowerPoint for research presentations.
I.No more than five fonts should be used.
II.A picture or other visual/graphic should appear on every slide.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 41

In a qualitative report ________ are only useful if they can be quickly and successfully related to the appropriate report content.

A)numeric charts and tables
B)statistical analyses
C)quotations

Question 42

When presenting a quotation in a qualitative report,the name of the quoted individual should never be used.

Question 43

You ask 100 individuals what brand of auto they most recently purchased.The results were:
Ford 30
Chevy 22
Toyota 41
Nissan 10
Hundai 28
Honda 32
Chrysler 37
Present a bar chart that presents this data.

Question 44

The use of numeric data (for example,90%)is appropriate ________.

A)only in quantitative reports
B)only in qualitative reports
C)in both qualitative and quantitative reports

Question 45

You ask 100 individuals what brand of auto they most recently purchased.The results were:
Ford 30
Chevy 22
Toyota 41
Nissan 10
Hundai 28
Honda 32
Chrysler 37
Present a pie chart that presents this data.

Question 46

Consider the research report title page shown below.
Identify the elements that are missing from this title page.

Question 47

You conduct research which tests reactions to two commercials (labeled "Commercial A" and "Commercial B").One group of 30 individuals saw Commercial A while a different group of 30 individuals saw commercial B.After viewing each commercial,respondents were asked to rate the commercial on a four point believability scale.The number of people selecting each option is shown below.
Commercial A Commercial B
Very believable 10 11
Slightly believable 5 9
Slightly unbelievable 7 4
Very unbelievable 8 6
Create a numeric table that best presents this data.

Question 48

The two options below report a focus group finding.
I.90% of the respondents agreed.
II.Almost all respondents agreed.
Which option,if any,is the correct way to report the finding?

A)I only
B)II only
C)Either I or II can be used

Question 49

The text lists five criteria for excellence in research report presentation.List these criteria.

Question 50

When presenting a quotation in a qualitative report,it is important to provide the full range of identifying information,for example,age,gender,occupation,and marital status.

Question 51

You conduct research in January,June and December.At each point in time you ask respondents to rate their cell phone company on a 1 (very poor)to 5 (superior)scale.The average ratings are shown below.
January June December
Sprint 3.3 4.4 4.6
AT&T 3.6 3.2 3.0
Verizon 3.0 3.0 2.2
Prepare a line chart that presents this information.