Deck 16: Communicating Research Results

Question 1

Detailed and comprehensive tables should be presented in an appendix to the research report.

Answer 1

True

Question 2

The letter of authorization is a letter to the researcher that approves the project, details who has responsibility for it, and describes the resources available to support it.

Answer 2

True

Question 3

The boxheads of a table contain the captions for the rows of the table.

Answer 3

False

Question 4

The most common independent variable for line charts is time.

Question 5

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Question 6

Highly technical sections of the research report should be presented in an appendix to the report.

Question 7

Research reports are a form of technical writing.

Question 8

The summary of the research report should be written before the report itself is written.

Question 9

The conclusions and recommendations section presents the findings of the project and should include tables and charts of the research results.

Question 10

The outline for a basic research report is the same as that for an applied research report.

Question 11

Graphic aids like pictures and diagrams should never be used to make complex points.

Question 12

In general, a pie chart should have, at most, six "slices."

Question 13

The limitations of the research study should not be discussed in the research report.

Question 14

The bulk of a research report should be contained in the "conclusions and recommendations" section of the report.

Question 15

The introduction section of the research report is the part of the body that discusses background information and the specific objectives of the research.

Question 16

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Question 17

Only research reports that are customized for the project that is represented can be formally called "research reports."

Question 18

The purpose of an oral presentation of a research report is to present all of the details of the research.

Question 19

A researcher should only be concerned with documenting the results in the research report.

Question 20

Relatively formal and very formal research reports include a letter of transition, which has the purpose of releasing or delivering the report to the recipient.

Question 21

Hans is writing a letter to include after the title page of a research report.The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings.What is this letter called?

A) letter of authorization
B) letter of transmittal
C) introductory letter
D) formality letter

Question 22

When a researcher uses pictures, tables, or charts to clarify complex points or emphasize a message in a research report, he or she is using ____.

A) verbal elements
B) medium elements
C) graphic aids
D) formalizers

Question 23

All of the following are elements of the executive summary of research report EXCEPT for ____.

A) recommendations, or suggestions for action, based on the conclusions
B) objective of the report
C) the methodology and the major results
D) detailed charts and tables with results

Question 24

A good rule-of-thumb for an oral presentation of a research report is avoid repeating yourself.

Question 25

All of the following are elements of a research report EXCEPT for the ____.

A) title page
B) executive summary
C) body
D) feedback notes

Question 26

The findings of the study should be presented in the ____ section.

A) introduction
B) recommendations
C) appendix
D) results

Question 27

An effective oral presentation of a research report should include adapting the report to fit the needs of the audience.

Question 28

Which element of a research report should state the title of the report, for whom the report is prepared, by whom it was prepared, and the date of releases or presentation?

A) preamble
B) appendix
C) letter of transmittal
D) title page

Question 29

A written statement of a research study and its results is known as a(n)____.

A) communicator
B) medium
C) field of experience
D) research report

Question 30

While making a presentation, generally you should introduce yourself while displaying the title of the presentation.

Question 31

In the research report, suggestions about the next steps appear in the ____ section.

A) title page
B) introduction
C) conclusions and recommendations
D) body

Question 32

The document to the researcher that approves the project, details who has responsibility for it, and describes the resources available to support it is called the ____.

A) letter of authorization
B) letter of transmittal
C) introductory letter
D) formality letter

Question 33

When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification, the researcher is engaging in a research follow-up.

Question 34

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory, descriptive, or causal?

A) sample design
B) research design
C) analysis
D) data collection

Question 35

The last portion to be written in a research report should be the ____.

A) summary
B) body
C) introduction
D) appendix

Question 36

In which section of the research report should extremely comprehensive or detailed charts be placed?

A) introduction
B) body
C) executive summary
D) appendix

Question 37

Which element of a research report should be first?

A) results
B) format
C) introduction
D) summary

Question 38

Which element provides information on material from secondary sources rather than new data for a table?

A) boxheads
B) footnotes
C) source notes
D) stubheads

Question 39

For a self-contained presentation, on the last slide provide clear and unambiguous contact information for easy follow-up.

Question 40

Laura wants to provide some background on the research project as well as clearly state the objectives.Where should this be placed?

A) appendix
B) introduction
C) results
D) recommendations

Question 41

When a researcher contacts a client after the client has had a chance to review the research report, the research is engaging in a(n)____.

A) oral presentation
B) letter of transmittal
C) letter of approval
D) research follow-up

Question 42

The part of the body of the research report that discusses the specific objectives of the research project is known as the ____________________ section of the report.

Question 43

________ is a the tips for making a strong oral presentation.

A) yell if necessary to get your audience's attention
B) do not repeat main points
C) avoid eye contact
D) drop your arms to the side when not using them

Question 44

Which element should be used to indicate the contents of the table?

A) source notes
B) title
C) stubhead
D) explanatory legend

Question 45

The part of a research report that releases or delivers the report to the recipient is called the ____________________.

Question 46

An oral or written statement of the results of the research study, its strategic recommendations, and its other conclusions presented to a specific audience is known as the ____________________.

Question 47

Which graphic aid is useful for showing the relationship of one variable to another?

A) line chart
B) bar chart
C) table
D) pie chart

Question 48

In the typical bar chart, the ____ variable is plotted on the vertical y-axis while the ____ variable is plotted on the horizontal x-axis.

A) independent; dependent
B) nominal; interval
C) dependent; independent
D) ratio; ordinal

Question 49

The part of the body of a report that provides opinions based on the results and suggestions for action is called _______________.

Question 50

The ____ should help the reader interpret the chart without having to read the detailed report.

A) footnotes
B) title
C) stubheads
D) explanatory legend

Question 51

The last step in the writing of the research report is to write the ____________________.

Question 52

All of the follow are types of charts EXCEPT for

A) bar
B) pie
C) infographic
D) legend

Question 53

Which graphic aid is useful for showing how several variables relate to the primary variable?

A) line chart
B) multiple-bar chart
C) table
D) pie chart

Question 54

All of the following are elements of a chart EXCEPT for the ____.

A) footnotes
B) title
C) stubheads
D) explanatory legend

Question 55

All of the following are key points to keep in mind for a self-contained presentation EXCEPT for

A) avoid including links to any technical appendices that support the work
B) limit the number of words on a slide
C) make sure the title page indicates who did the research and for whom it was done
D) annotate any potentially complex material with text call-outs

Question 56

The contents of a chart should be described in the ____.

A) footnotes
B) title
C) stubheads
D) explanatory legend

Question 57

In a typical line graph, the ____ variable is shown on the vertical y-axis and the ____ variable is shown on the horizontal x-axis.

A) dependent; independent
B) ratio; nominal
C) independent; dependent
D) primary; secondary

Question 58

All of the following are elements of a table EXCEPT for the ____.

A) source notes
B) title
C) stubheads
D) explanatory legend

Question 59

Which element should contain the captions for the columns of the table?

A) source notes
B) title
C) bannerheads
D) explanatory legend

Question 60

In which type of chart do the slices represent a percentage of the whole?

A) bar chart
B) line chart
C) column chart
D) pie chart

Question 61

Any material that is too technical or too detailed should go in the element of the research report called the ____________________.

Question 62

The ____________________ provides a name for the report, tells for whom the report was prepared, tells who performed the research and wrote the report, and gives the date of release or presentation.

Question 63

Discuss what is included in the body of a research report.

Question 64

The typical maximum of slices in a pie chart is ____________________ slices.

Question 65

The ____________________ of the report contains several sections, including the introduction, methodology, and results.

Question 66

The part of the research report body that must explain technical procedures of the research in a manner appropriate for the audience is called the ____________________ section of the report.

Question 67

Describe the purpose of the oral presentation and list suggestions for effective presentations.

Question 68

In a table, the titles of the rows of the table are known as ____________________.

Question 69

A good graphic includes keys to aid in the explanation and to help the reader interpret the chart without the necessity of reading the report in detail.This is called a(n)_______________.____________________.

Question 70

Discuss the various types of graphic aids marketing researchers can include in a research report.

Question 71

List the seven major elements of a formal research report.

Question 72

The ____________________briefly explains why the research project was conducted, what aspects of the problem were considered, what the outcome was, and what should be done.

Question 73

If a table is based on material from one or more secondary sources rather than on new data generated by the project, this should be acknowledged in the table's ____________________.

Question 74

Recontacting decision-makers and/or clients after they have had a chance to read over a research report in order to determine whether additional information or clarification is necessary is called a(n)________.

Question 75

Discuss the importance of research follow-up.