Deck 11: The Medium Diversifies the Message: How Media Portray Diversity

Question 1

Which age immediately preceded the age of the printing press?

A) age of orality
B) age of the alphabet
C) age of electronics
D) age of writing

Answer 1

B

Question 2

The culture industry was born in the 20th century.

Answer 2

True

Question 3

The orality stage of media is followed by the electric stage.

Answer 3

False

Question 4

According to Adorno,encouraging citizens and consumers to do which of the following is one side effect of the culture industry?

A) take a greater interest in culture
B) feel resigned to the impossibility of changing media
C) think critically about the way media operate
D) become more supportive of globalization

Question 5

The pictograph is an early example of which of the following?

A) writing
B) an alphabet
C) electric media
D) orality

Question 6

According to the textbook,the first U.S.election that TV had an impact on was in 1960.

Question 7

TV is a space-oriented medium.

Question 8

Which Canadian historian distinguished space-oriented media from time-oriented media?

A) Harold Innis
B) Marshall McLuhan
C) Linda McQuaig
D) George Grant

Question 9

TV is best understood as a medium that is focused on which of the following?

A) past
B) present
C) future
D) traditional

Question 10

The idea of a medium as an "extension" refers to the extending of which of the following?

A) human consciousness
B) the global village
C) a human body part
D) a human culture

Question 11

What have some nations done in response to Americanization?

A) retreated into tribalism
B) created their own culture industry
C) rejected the global village
D) placed tariffs on media imports from the United States

Question 12

What assumption about the media does Adorno's concept of a culture industry make?

A) They are democratically controlled.
B) They are disinterested in profit.
C) They are interested in educating the masses.
D) They are bent on creating an artificial reality of news

Question 13

What is the lingua franca (dominant language)of the internet?

A) Chinese
B) French
C) English
D) Spanish

Question 14

The rise of the global village coincided with the rise of which of the following?

A) the vernacular
B) nationalism
C) tribalism
D) democracy

Question 15

Harold Innis coined the term "global village."

Question 16

Ethnocentrism is best understood as an expression of which of the following?

A) global awareness
B) hatred of all cultures
C) consumerism
D) cultural superiority

Question 17

Which invention inaugurated the electronic stage of media?

A) radio
B) telegraph
C) telephone
D) phonograph

Question 18

Which of the following phenomena is Americanization usually associated with?

A) tribalism
B) the printing press
C) the global village
D) virtual reality

Question 19

The publication of the vernacular emerged with the invention of which of the following?

A) printing press
B) television
C) Internet
D) telegraph

Question 20

Which practice contradicts the assumption that reporters think freely and independently of each other?

A) pack journalism
B) media think
C) the culture industry
D) television imperialism

Question 21

Discuss two effects of the culture industry on media.

Question 22

How does the culture industry affect both media and democracy in our time?

Question 23

Canada has always had multicultural media.

Question 24

Does the global village encourage more tolerance of cultures,or simply more awareness of cultural differences? Does it encourage hostility between cultures?

Question 25

Why are the media seldom objective in their news coverage?

Question 26

Why do electric media have a space-oriented bias?

Question 27

All nations have developed an alphabet.

Question 28

Can traditional cultures maintain their diversity in a global village? Why or why not?

Question 29

All electric media extend a human body part.

Question 30

How do mass media market "diversity" for profit?

Question 31

How do today's media encourage consumerism?

Question 32

McLuhan was a Canadian prophet of media change.

Question 33

Every medium is a mass medium.

Question 34

Is the era of print media coming to an end? Why or why not?

Question 35

Are Western media more "multicultural" than other media? Despite a history of past exclusiveness and prejudice toward other cultures,are Western media more accepting of diversity than other media?