Deck 18: Technical Descriptions, Specifications, and Marketing Materials

Question 1

Specifications help ensure

A) quality.
B) consistency.
C) safety.
D) quality and safety.
E) quality, consistency, and safety.

Answer 1

quality, consistency, and safety.

Question 2

When preparing technical marketing materials,

A) avoid visuals and color.
B) limit the use of the product's name.
C) write about the product in very general terms.
D) use formal language.
E) consider including a FAQ list.

Answer 2

consider including a FAQ list.

Question 3

When writing a technical description, give readers as much information as possible, even if they don't need it.

Answer 3

False

Question 4

Except in the case of marketing materials, descriptions should be objective.

Question 5

Descriptions based on feelings are considered , whereas descriptions based on fact are .

Question 6

The two broad categories of descriptions are descriptions and descriptions.

Question 7

When writing specifications,

A) use consistent terminology.
B) provide a lengthy and very detailed introduction.
C) avoid referring to other specifications.
D) limit the use of lists.
E) a and b.

Question 8

Ethical communicators do not express personal opinions, even when a product may be unsafe or unsound.

Question 9

Consistency is not a key feature of specifications.

Question 10

Effective technical descriptions

A) incorporate numerous emotional details.
B) include a title, brief introduction, a sequence of topics, and a conclusion.
C) include many digressions.
D) rely on text only.
E) All of these answers are correct.

Question 11

Specifications are a type of description.

Question 12

The title of a description should be clear and limiting.

Question 13

Which of the following statements about sequences is most accurate?

A) To describe a product in action (how it works), use a chronological sequence.
B) To describe how to assemble a product, use a functional sequence.
C) To describe how a product looks, use a spatial sequence.
D) Never use more than one sequence to describe something.
E) Always use more than one sequence to describe something.

Question 14

Any item can be described in many ways.

Question 15

Consumers are the primary audience for specifications.

Question 16

Avoid long prose passages in specifications; short lists are preferable.

Question 17

The most precise technical descriptions are

A) verbose.
B) vividly subjective.
C) visionary.
D) objective.
E) All of these answers are correct.

Question 18

Examples of technical marketing materials include and
.

Question 19

An audience and purpose statement is not helpful in the process of writing a technical description.

Question 20

Visuals in descriptions

A) should rarely be used.
B) never require labels or captions.
C) can be used to restate, repeat, or reinforce the prose.
D) should be as complicated as possible.
E) All of these answers are correct.