Deck 18: Trends in E-Commerce

Question 1

Yahoo is

A)a social media website that enables people to connect with friends,upload photos,share links and videos.
B)a major Internet portal and service provider offering search results,customizable content,and financial news.
C)a social networking and microblogging service utilizing instant messaging,SMS,or a web interface.
D)a networking tool to find connections to recommended job candidates,industry experts,and business.

Answer 1

B

Question 2

An example of a website that provides a virtual community for people to socialize about a particular subject or any topic in general is

A)Amazon.
B)Google.
C)Facebook.
D)Bing.

Answer 2

C

Question 3

Which of these is often seen on social channels like Facebook,Snapchat,and YouTube?

A)Out-of-home advertising
B)Press advertising
C)Billboard advertising
D)Video advertising

Answer 3

D

Question 4

Which of the following is true of online shopping?

A)Less than 5% of the online shoppers are between the ages of 45 and 54.
B)One in 20 customers use online shopping through a mobile device.
C)Around 60% of the online shoppers are between the ages of 35 and 44.
D)Millennials spend more money on online shopping than any other age group.

Question 5

Which of the following is a purpose of the secure sockets layer (SSL)software?

A)It enables product customization in virtual stores.
B)It extracts customer information from social media platforms.
C)It enhances protection of online shopping transactions.
D)It ensures effective inventory management for faster product delivery.

Question 6

Riya purchases a product online using her credit card.She receives the product after a few days.In which of the following ways can Riya commit payment fraud?

A)By asking the credit card issuer for a chargeback
B)By selling the product to her friend at a higher price
C)By returning the product to the seller and asking for a refund
D)By changing the mode of transaction

Question 7

Which of the following is an Internet fraud that can be referred to a law enforcement agency?

A)Psychological pricing
B)Identity theft
C)Search engine optimization
D)Delayed delivery of merchandise

Question 8

How does a blog benefit a small business?

A)It helps collate consumer information.
B)It helps protect it from payment frauds.
C)It helps heighten market competition.
D)It helps expand its reach.

Question 9

According to "Internet Usage Statistics" taken by Internet World Stats in July 2018,the continent with the least number of Internet users is

A)Europe.
B)Asia.
C)Africa.
D)Australia.

Question 10

Jackal owns an online grocery store.His store's website can only be accessed using a desktop or a laptop.He wants his customers to be able to access it even from mobile phones.Which of the following is most likely to help him make the website both desktop- and mobile-friendly?

A)Designing a responsive website
B)Using search engine optimization
C)Converting the virtual store into a mobile application
D)Boosting the website's conversion rate

Question 11

_______ can be determined using the click-through rate.

A)The market value of a product
B)The cost of acquiring a customer
C)The success of an advertisement
D)The performance of a website

Question 12

In an iOS operating system,Siri uses traditional search engines to find important information for consumers.Siri is an example of a(n)

A)digital assistant.
B)firewall.
C)unicorn.
D)electronic wallet.

Question 13

Which of the following is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing?

A)Sheltered outdoor advertising
B)Data encryption
C)Search engine optimization
D)Accrual accounting

Question 14

_______can be considered the dominant online shopping demographic.

A)Centennials
B)Baby boomers
C)Millennials
D)Traditionalists

Question 15

Which of the following is recommended for an effective blog?

A)Avoid conversations with the readers.
B)Maintain variations in the quality of the blog.
C)Avoid the inclusion of stories in the blog.
D)Update the blog regularly.

Question 16

Which of the following aspects of a company is benefitted by an effective publishing platform?

A)Its visibility
B)Its resource capability
C)Its supply chain operation
D)Its return on sales

Question 17

Which of the following scenarios exemplifies the concept of an omni-channel retail experience?

A)In addition to physical stores,a fashion brand launches a virtual store and a mobile application to make online shopping more convenient for its consumers.
B)An automobile manufacturer launches a website to disseminate information to consumers about its newly launched and existing vehicles.
C)A social media platform acquires a mobile messenger to extract information and provide customized ads to consumers based on their likes and dislikes.
D)An online retailer with no traditional brick-and-mortar stores becomes a mobile-only retailer.

Question 18

Which of these are disputes among producers,wholesalers,and retailers?

A)Channel conflicts
B)Payment frauds
C)Electronic data interchanges
D)Private exchanges

Question 19

Venmo is a free _____ that allows users to transfer money to each other for items such as rent,car rides,and restaurant bills.

A)mobile payment service
B)social networking service
C)networking tool
D)encryption tool

Question 20

Which of the following is a networking tool used to find connections to recommended job candidates,industry experts,and business?

A)Amazon.
B)Twitter.
C)LinkedIn.
D)Google.

Question 21

Which of the following aspects of business-to-consumer (B2C)e-commerce allows marketers to focus on one-to-one marketing?

A)Product customization
B)Loss aversion
C)Free shipping
D)Psychological pricing

Question 22

Global reach and customization are two of the benefits of e-commerce.

Question 23

Tell-All is an online news outlet that allows users to access news articles.However,users can read all the news articles only if they pay a subscription fee.Without the fee,users can read only two articles a week.Tell-All is using a _____ to prevent users from freely accessing its content.

A)paywall
B)malware
C)firewall
D)grayware

Question 24

Which of the following is true of online communities?

A)They allow users to transfer money to each other through mobile payment services.
B)They can take the form of chat rooms and social networking sites.
C)They help small businesses execute their accounting functions at low costs.
D)They give selected outsiders access to a company's internal information.

Question 25

Slip-Ons Inc.a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Slip-Ons Inc.has taken these measures to minimize a potential

A)auction fraud.
B)identity theft.
C)phishing.
D)channel conflict.

Question 26

Which of the following is an advantage of extranets?

A)Their participants can use them to collaborate on product ideas,order tracking,and distribution.
B)They help companies set production schedules to match demand.
C)Their use cuts paper flow,speeds the order cycle,and reduces errors.
D)They give selected outsiders access to valuable internal information for better decision making.

Question 27

Mobile devices are a key driver in the growth of e-tailing.

Question 28

_____ of U.S customers own at least two digital devices.

A)Two-thirds
B)Three-fourths
C)Four-fifths
D)Nine-tenths

Question 29

The process of encoding data for security purposes is known as

A)phishing.
B)encryption.
C)monetization.
D)e-tailing.

Question 30

The public exchange,a secure website at which a company and its suppliers share all types of data related to e-commerce,from product design through order delivery.

Question 31

Mobile devices are a key driver in the growth of

A)factoring.
B)e-tailing.
C)accrual accounting.
D)e-procurement.

Question 32

Which of the following is a function of VeriSign,a Symantec business?

A)Authenticating customer data
B)Extracting customer information
C)Securing payment data
D)Managing inventory

Question 33

Business-to-business (B2B)e-commerce is the use of the Internet for business transactions between organizations.

Question 34

Visa recently implemented a program asking credit card holders to "opt in" to use their cell phone location to help verify credit card transactions by location.Which of the following is most likely to be a reason for this measure?

A)To authorize location-based advertising
B)To ensure payment security
C)To encrypt customer information
D)To ensure accurate payment by customers

Question 35

The public key in the secure sockets layer (SSL)software is used to

A)delete information.
B)exchange information.
C)decrypt information.
D)encrypt information.

Question 36

Which of the following is a similarity between VeriSign and PayPal?

A)Both enable effective inventory management.
B)Both are encrypted payment services.
C)Both provide Internet domain name registry services.
D)Both are marketing websites.

Question 37

Broom-It Inc.is a company that manufactures bathroom accessories.It has a website that provides information about its products,its store locations,its history,and details about its customer loyalty programs.However,the website does not allow customers to make any purchases.In order to make a purchase,a customer needs to visit the company's physical stores.Broom-It's website is an example of a(n)

A)archive website.
B)marketing website.
C)corporate website.
D)phishing website.

Question 38

_____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

A)Phishing
B)Factoring
C)Underwriting
D)E-tailing

Question 39

Which of the following is an example of a marketing website?

A)Amazon
B)Google
C)Wikipedia
D)Instagram

Question 40

There are two main types of company websites: corporate website and intranets.

Question 41

Television accounts for almost 8 hours a day time spent by people making it the dominant media type.

Question 42

Credit card payment is the most common with 60% of B2C transactions.

Question 43

Phishing is a high-tech scam to acquire sensitive information using e-mail or pop-up messages claiming to be from familiar businesses or organizations.

Question 44

Phishing is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

Question 45

One of the biggest trends in e-commerce will be the blending of e-commerce with mobile messaging apps such as Facebook Messenger and Snapchat.