Deck 13: Creating Innovative Organizations

Question 1

HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Answer 1

True

Question 2

In terms of disruptive technology what is best for an organization's current business could ruin it in the long term.

Answer 2

True

Question 3

Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

Answer 3

True

Question 4

The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Question 5

Dell ranks highest on the list for expecting returns from existing investments.

Question 6

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 7

A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 8

Ecommerce is the buying and selling of goods and services over the Internet.

Question 9

Ebusiness is something that a business can just go out and buy.

Question 10

The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

Question 11

Internet Corporation for Assigned Names and Numbers (ICANN) is an international community that develops open standards to ensure the long-term growth of the web.

Question 12

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Question 13

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 14

World Wide Web Consortium (W3C) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

Question 15

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Question 16

A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 17

World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the web (www.w3.org).

Question 18

Disruptive technology tends to provide us with better, faster, and cheaper products.

Question 19

A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 20

HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Question 21

Intermediaries occur when a customer sells directly to another customer online, cutting out the intermediary.

Question 22

URLs use domain names to identify particular websites.

Question 23

A URL is a program that runs within another application such as a website.

Question 24

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as NextTag and bank account aggregation services such as Citibank.

Question 25

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

Question 26

A universal resource locator (URL) identifies a URL address.

Question 27

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Question 28

Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Question 29

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&Ms in special colors or with customized sayings such as "Marry Me."

Question 30

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Question 31

A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

Question 32

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

Question 33

Information richness measures the number of people a firm can communicate with all over the world.

Question 34

Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

Question 35

The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

Question 36

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Question 37

A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

Question 38

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Question 39

In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.

Question 40

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

Question 41

What is the World Wide Web Consortium?

A) A markup language that delivers everything from animation to graphics and music to movies.
B) An international community that develops open standards to ensure the long-term growth of the web.
C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

Question 42

Information reach refers to the number of people a business can communicate with on a global basis.

Question 43

What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?

A) HTML 5
B) URL
C) World Wide Web Consortium
D) Internet Corporation for Assigned Names and Numbers (ICANN)

Question 44

Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

A) Sustaining technology
B) Disruptive technology
C) Reputation system
D) Personalization

Question 45

What is the current version of HTML that delivers everything from animation to graphics and music to movies?

A) HTML 5
B) URL 3
C) HTML 4
D) IICANN 5

Question 46

What is the difference between ecommerce and ebusiness?

A) Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations.
B) Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations.
C) Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems.
D) Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations.

Question 47

At a local marketing firm, Sofia is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Sofia must have to be able to perform her job?

A) Understanding that she must create a unique domain name for each client.
B) Being able to create valid hypertext.
C) Understanding of the World Wide Web and how hyperlinks work.
D) All of these.

Question 48

Which of the following represents a form of disruptive technology?

A) Entering the marketplace at the low end.
B) A new way of doing things that initially doesn't meet the needs of existing customers.
C) Tendency to open new markets and destroy old ones.
D) All of these are included.

Question 49

Which of the following terms could you use synonymously when referring to the web?

A) Network, paradigm shift
B) URL, Domain name
C) HTML, Internet
D) Web browser, blog

Question 50

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

A) Collective intelligence
B) Digital Darwinism
C) Joint venture
D) Sole proprietorship

Question 51

Which term describes the WWW during its first few years of operation between 1991 and 2003?

A) Web 1.0
B) Eshop
C) Open source
D) All of these

Question 52

The Innovator's Dilemma suggests that established companies can take advantage of ________ without hindering existing relationships with customers, partners, and stakeholders.

A) sustaining technology
B) existing investments
C) collective intelligence
D) disruptive technology

Question 53

Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?

A) Internet
B) Ecommerce
C) Ebusiness
D) WWW

Question 54

Which of the following is not true of sustaining technology?

A) Provides a cheaper product for current customers.
B) Provides a product that does not meet existing customer's future needs.
C) Provides a better product for current customers.
D) Provides a faster product for current customers.

Question 55

What is the Internet Corporation for Assigned Names and Numbers?

A) A markup language that delivers everything from animation to graphics and music to movies.
B) An international community that develops open standards to ensure the long-term growth of the web.
C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

Question 56

What is an international community that develops open standards to ensure the long-term growth of the web?

A) HTML 5
B) URL
C) World Wide Web Consortium (W3C)
D) Internet Corporation for Assigned Names and Numbers (ICANN)

Question 57

Which of the following is not a reason for the explosive growth of the WWW?

A) Basic web pages are easy to create and extremely flexible.
B) The microcomputer revolution made it possible for an average person to own a computer.
C) Digital Darwinism.
D) The speed, convenience, and low cost of email.

Question 58

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

A) Johnson & Johnson
B) Sears
C) Dell
D) None of these

Question 59

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A) Hypertext markup language (HTML)
B) URL
C) Hypertext transport protocol (HTTP)
D) DARPA

Question 60

What is HTML 5?

A) A markup language that delivers everything from animation to graphics and music to movies.
B) An international community that develops open standards to ensure the long-term growth of the web.
C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

Question 61

What is the address of a file or resource on the web such as www.apple.com?

A) Hypertext markup language
B) Web browser
C) Hypertext transport protocol
D) Universal resource locator

Question 62

Which of the following is a reason for the growth of the World Wide Web?

A) The microcomputer revolution
B) Advancements in networking hardware
C) Web pages being easier to create and the ability to modify
D) All of these

Question 63

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

Question 64

Which of the following is a type of web browser?

A) Microsoft Word and Excel
B) Internet Explorer and Mozilla Firefox
C) Facebook and MySpace
D) All of these

Question 65

What allows user to access the WWW?

A) Web conferencing
B) Web browser
C) Web 2.0
D) Web business

Question 66

Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?

A) Digital bookmark
B) Internet bookmark
C) Universal resource locator
D) Web browser

Question 67

Which of the following is an example of a sustaining technology?

A) Porsche's faster car
B) Intel's low-end microprocessor
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of these

Question 68

What caused Polaroid to go bankrupt?

A) It failed to have innovative technology and a captive customer base.
B) One-hour film processing and digital cameras stole its market share.
C) People who want instant access to their pictures also want a third party involved.
D) Internet websites such as Flickr and Facebook stole its market share.

Question 69

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

Question 70

Which of the following is an example of a disruptive technology?

A) Oracle's database software
B) Sony's transistor-based consumer electronics (transistor radio)
C) Intel's low-end microprocessor
D) All of these

Question 71

What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?

A) Hypertext transport protocol
B) Web browser
C) Hypertext markup language
D) Universal resource locator

Question 72

Which company is expecting to gain the majority of its returns on existing investments?

A) Dell Computer
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

Question 73

Many industries have been forced to change due to technology advances. Which of the following industries has felt the lowest amount of economic impact from ebusiness?

A) Auto industry
B) Retail industry
C) Travel industry
D) Waste or recycling industry

Question 74

What is a program that runs within another application such as a website?

A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

Question 75

What does digital Darwinism imply?

A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C) Organizations that can adapt to new information systems are doomed to extinction.
D) Organizations that cannot adapt to new information systems are doomed to exile.

Question 76

What identifies a URL address?

A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

Question 77

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A) Hypertext markup language
B) Web browser
C) Hypertext transport protocol
D) Universal resource locator

Question 78

What allows users to access the WWW?

A) Hypertext markup language
B) Web browser
C) Hypertext transport protocol
D) Universal resource locator

Question 79

Which company is expecting to gain the majority of its returns on new investments?

A) General Motors
B) Sears Roebuck
C) Dell Computer
D) Phillips Petroleum

Question 80

Universities were among some of the first users of the Internet. What was the Internet first called?

A) HTML
B) ARPANET
C) OPT
D) WWO