Deck 12: Global Marketing of Services

Question 1

The penetration of the Internet has occurred at different rates in different countries.

Answer 1

True

Question 2

The most popular destination point for U.S.students is Europe.

Answer 2

True

Question 3

English is the most common website language.

Answer 3

True

Question 4

Services are typically distributed through various intermediaries.

Question 5

Services differ from goods as services are tangible.

Question 6

The United States places less severe restrictions on foreign countries than do other countries.

Question 7

Health care is a tangible action.

Question 8

Nondiscriminatory regulations refer to regulations that impose larger operating costs on foreign service providers than on the local competitors.

Question 9

Economies of scale do not work for areas such as personnel management.

Question 10

Service providers whose activities are independent from goods must search for market situations abroad that are different from the domestic market.

Question 11

The human element in the offering of goods takes on a much greater role than in the service offering.

Question 12

Nondiscriminatory regulations offer less opportunity for international criticism.

Question 13

Production lines cannot be established to deliver an identical service each time.

Question 14

A unilingual website helps in accessing more new customers as compared to a multilingual website.

Question 15

Services are highly perishable.

Question 16

Barriers to services destined for the U.S.market result mainly from regulatory practices.

Question 17

Nondiscriminatory regulations do not hamper business operations.

Question 18

Deregulation results in decreased competitive activity.

Question 19

A trade surplus occurs if imports are greater than exports.

Question 20

Telecommunication is a part of infrastructure services.

Question 21

A weather news service either reaches its audience quickly or rapidly loses its value.Which of the following characteristics of a service does this illustrate?

A) Market transparency
B) Intangibility
C) Perishability
D) Heterogeneity

Question 22

_____ services are comprised of telecommunications,insurance,banking,and logistics.

A) Media
B) Accounting
C) Agricultural
D) Infrastructure

Question 23

Services are often custom made because of _____.

A) market transparency
B) close interaction with customers
C) tangibility
D) high imperishability

Question 24

The effect of a teacher's lecture varies from one student to another.This illustrates the _____ of services.

A) intangibility
B) consistency
C) heterogeneity
D) perishability

Question 25

_____ contradicts a firm's desire to standardize its offering.

A) Customer interaction
B) Service consistency
C) Imperishability
D) Market transparency

Question 26

_____ is one of the primary deregulated industries in the United States.

A) Law
B) Health care
C) Transportation
D) Media

Question 27

To offer a service in real time,the firm requires _____.

A) market transparency
B) regulatory practices
C) positive quality perception
D) service consistency

Question 28

Which of the following is a feature of services?

A) There is no customer involvement in production.
B) Time of production is different from time of consumption.
C) They can be stored for peak demand.
D) They are highly perishable.

Question 29

The time of production of a service is very close to the time of consumption.This requires _____.

A) tangibility
B) constant maintenance of service capacity
C) close customer involvement
D) more market transparency

Question 30

If the details of the service are clear,comparable,and available to all interested parties,the seller of the service is said to have provided _____.

A) service consistency
B) market transparency
C) service capacity
D) imperishability

Question 31

Which of the following is an example of infrastructural services?

A) Teaching
B) House cleaning
C) Radio
D) Logistics

Question 32

Once a plane has taken off,selling an empty seat is virtually impossible because of the _____ of services.

A) market transparency
B) service consistency
C) perishability
D) intangibility

Question 33

Reduction of governmental control of services is known as _____.

A) deregulation
B) globalization
C) dematerialization
D) monopolization

Question 34

Unlike goods,services _____.

A) cannot be transferred through intermediaries
B) are tangible
C) can be easily stored
D) are possessed rather than consumed

Question 35

Which of the following characteristics of a service does not allow sellers to choose multitiered and long traditional channels of distributions to sell their services?

A) Perishability
B) Intangibility
C) Heterogeneity
D) Market transparency

Question 36

A(n)_____ occurs if imports are greater than exports.

A) trade surplus
B) trade deficit
C) currency crisis
D) export surplus

Question 37

Services cannot be stored because of their _____.

A) tangibility
B) perishability
C) consistency
D) market transparency

Question 38

A(n)_____ is a positive difference between exports and imports.

A) trade surplus
B) trade deficit
C) currency crisis
D) import surplus

Question 39

Deregulation _____.

A) increases monopolistic tendencies
B) results in lower prices
C) disrupts competitive activities
D) leads to increase in government interference

Question 40

Services are consumed rather than possessed because of their _____.

A) customer involvement
B) market transparency
C) perishability
D) intangibility

Question 41

Which of the following steps is taken by the government to enhance competitive activities?

A) Disinvestment
B) Deregulation
C) Monopolization
D) Dematerialization

Question 42

Write a brief note on deregulation.

Question 43

Which of the following is true about E-commerce?

A) It is expensive.
B) It is not a feasible option for small firms.
C) It is not useful in gaining credibility in international markets.
D) It requires customized and multilingual websites.

Question 44

Which of the following involves a tangible action?

A) Accounting
B) Fitness center
C) Advertising
D) Legal services

Question 45

Which of the following involves an intangible action?

A) Retail
B) Recycling
C) Warehousing
D) Broadcasting

Question 46

Which of the following is an example of mental stimulus processing?

A) Insurance
B) Storage
C) Education
D) Banking

Question 47

What are the advantages of multilingual websites?

Question 48

Which of the following is an example of people processing?

A) Restaurant
B) Disposal
C) Refueling
D) Banking

Question 49

Explain any three characteristics of a service.

Question 50

Which of the following is an example of information processing?

A) Education
B) Religion
C) Lodging
D) Programming

Question 51

_____ has/have led to the emergence of financial giants in Europe,Japan,and the United States.

A) Increased mergers and acquisitions
B) Increased monopolization
C) Decreased globalization
D) Decreased disinvestment and electronic commerce

Question 52

_____ of services makes it difficult to gather information.

A) Comparability
B) Homogeneity
C) Intangibility
D) Market transparency

Question 53

Which of the following is an example of possessions processing?

A) Gardening
B) Lodging
C) Physical therapy
D) Music concerts

Question 54

Which of the following is true of regulatory practices in the United States?

A) These practices do not regulate banking and insurance industries.
B) These practices impose nondiscriminatory regulations.
C) The United States does not pose formidable barriers to potential entrants from abroad.
D) The United States imposes more restrictions on foreign service providers than do other countries.

Question 55

Which of the following is true of nondiscriminatory regulations?

A) They provide subsidies to local firms only.
B) They offer more opportunity for international criticism.
C) They are more convenient for local business than for foreign service providers.
D) They hamper business operations.

Question 56

Barriers to services destined for the U.S.market result mainly from _____.

A) sustainable practices
B) regulatory practices
C) globalization
D) monopolization

Question 57

Which of the following is true of discriminatory regulations?

A) They impose larger operating costs on foreign service providers than on the local competitors.
B) They provide subsidies to foreign service providers.
C) They encourage competitive opportunities to foreign suppliers.
D) They offer less opportunity for international criticism.

Question 58

Which of the following is an advantage of E-commerce?

A) It does not require customization of websites.
B) It saves travel costs.
C) It does not require a multilingual website.
D) It is equally accessible to people in all parts of the world.