Deck 6: Digital Analysis Ecosystem

Question 1

How many ecosystem maps should be produced as outputs of a digital ecosystem analysis?

A)1
B)2
C)3
D)4
E)5

Answer 1

B

Question 2

After performing an ecosystem analysis inventory and identifying all the digital locations where your audience exists,a brand should create an engagement strategy for those properties.

Answer 2

False

Question 3

With the boom of content marketing over the years,there are now mature and standardized approaches for determining your content relevance.

Answer 3

False

Question 4

An ecosystem analysis is a deep dive on the major social platforms we have described in previous chapters,such as Facebook,Twitter,YouTube,Instagram and Snapchat.