Question 1

The data literacy gap is a real and growing problem within every industry.

Accepted Answer

The data literacy gap refers to the disparity between the data skills that employees have and the skills needed to effectively analyze, interpret, and use data in decision-making. As industries increasingly rely on data-driven insights, the gap between the skills required and the skills possessed by the workforce is indeed a real and growing problem across various sectors.

Question 2

What is the most important missing element of the current state of influence analysis tools?&#10;A)Influencer scoring&#10;B)Influencer identification&#10;C)Influencer engagement&#10;D)Influencer impact&#10;E)Influencer relationship management

Accepted Answer

E

Question 3

The future of digital analytics will lean less on social listening platforms,since they are a commodity technology in the current era.

Accepted Answer

Social listening platforms are becoming increasingly important in digital analytics for understanding consumer behavior, trends, and sentiment analysis, making them more relevant than ever in shaping future strategies.

Question 4

If your organization isn't already using digital data for evidence-based decision making,what is the first step in getting started to use digital data to its fullest potential?&#10;A)Develop company goals&#10;B)Identify or hire resources&#10;C)Train and educate staff&#10;D)Build and share dashboards and reports&#10;E)Build a program schedule for reporting

Accepted Answer

The first step is to develop company goals, as this will guide the direction and purpose of using digital data for decision-making.

Question 5

The future of digital data and analytics will be dictated by the current trends and attitudes towards privacy and data security.

Accepted Answer

The future of digital data and analytics is indeed influenced by current trends and attitudes towards privacy and data security, as these factors shape regulations, technology development, and user expectations, thereby guiding how data is collected, analyzed, and utilized.

Question 6

What advancement is projected to be the next big thing in content analytics?&#10;A)Content influencers&#10;B)Content velocity&#10;C)Content indices&#10;D)Content engagement&#10;E)Content syndication

Accepted Answer

Content indices are projected to be the next big thing in content analytics because they provide a way to measure the performance of content across different channels and platforms. This information can be used to improve the effectiveness of content marketing campaigns and to identify opportunities for growth.

Question 7

Search analytics are more important than ever.

Accepted Answer

Search analytics provide insights into how users interact with search engines, helping businesses understand user behavior, optimize their content, and improve their online visibility, making them crucial in today's digital landscape.

Question 8

According to a recent Experian survey of marketing organizations,what percentage of organizations rely on 'gut feelings' or 'educated guesses' to make business decisions based on digital data?&#10;A)10%&#10;B)20%&#10;C)40%&#10;D)50%&#10;E)80%

Accepted Answer

The answer of According to a recent Experian survey of...

Question 9

What is one of the most common mistakes that companies make when trying to build digital analytics programs within their organizations?&#10;A)Identifying reporting requirements&#10;B)Hiring the right resources&#10;C)Determining KPIs and metrics&#10;D)Jumping to analytics tools and solutions

Accepted Answer

One of the most common mistakes companies make is jumping directly to selecting analytics tools and solutions without first establishing a clear strategy, understanding their data, or defining what they want to achieve with analytics. This approach often leads to misaligned objectives, wasted resources, and analytics that do not effectively support business goals.

Deck 15: The Future of Digital Data