Deck 1: Media-Society in a Digital World

Question 1

Which of the following often is overlooked as a form of mass media?

A) radio
B) television
C) telephones
D) print

Answer 1

C

Question 2

In order for media users to understand messages being communicated through content, they must use other resources such as ______.

A) personal experience
B) education
C) other individuals
D) all of these

Answer 2

D

Question 3

The sociological perspective encourages us to see and understand the relationship between ______ and the ______.

A) individuals; broader social context in which they live
B) individuals; communication styles they develop
C) users; messages that they send
D) receivers; how they perceive messages received

Answer 3

A

Question 4

Seth chose not to walk at his high school graduation ceremony. His decision is an example of ______.

A) agency
B) free speech
C) structure
D) rebellion

Question 5

The relationship between the media industry and media users is mediated by ______, ______, and other factors in the social world.

A) society; government
B) content; technology
C) industry itself; society
D) technology; users themselves

Question 6

In sociological studies, agency is known as ______.

A) the same concept as structure
B) intentional and undetermined human actions
C) the part of society an individual identifies themselves with
D) none of these

Question 7

Mass Media more often than not ______.

A) involves a large and potentially unknown audience
B) has little interaction
C) is one-to-many communication
D) all of these

Question 8

The tension between structure and agency for those who are a part of the media industry primarily is derived from ______.

A) how much autonomy media personnel has in the field
B) media personnel being expected to appeal to all audiences
C) the amount of research done by each individual
D) media personnel having complete freedom to do as they choose

Question 9

The relationship between agency and structure is ______.

A) parallel
B) counterbalancing
C) unrelated
D) push and pull

Question 10

Sociologists refer to the process consuming media content and actively interpreting and constructing meaning from that content as ______.

A) social construction of reality
B) active interpretation
C) constructive reality
D) consumption analysis

Question 11

Taylor reads online that a coffee shop near his house is looking for a barista. He takes this information and uses it to his advantage and applies for the job. His interpretation of the post he saw and understanding what it was asking for is an example of ______.

A) active interpretation
B) constructive reality
C) social construction of reality
D) application analysis

Question 12

The media industry is affected by changes in ______, and is instrumental in influencing the direction and application of ______.

A) technology; distribution
B) technology; technology
C) economy; distribution
D) society; technology

Question 13

Morgan has been attending church with her family for her whole life, but more recently finds herself wanting to explore different religions. Her decision to leave what she knows to learn about different mindsets is an example of ______.

A) structure
B) free speech
C) agency
D) constraint elimination

Question 14

The Internet is an example of ______ as well as ______.

A) interpersonal communication; mass media
B) mass media; public communication
C) broadcasted media; interpersonal communication
D) mass media only

Question 15

In sociological studies, the concept of social structure refers to ______.

A) the influences of the society we are a part of
B) any pattern of social behavior
C) the mechanics of individual interactions
D) the steps taken to be a part of a society

Question 16

A radio station broadcasting a program is an example of ______.

A) interpersonal communication
B) mass communication
C) media-centric communication
D) broad communication

Question 17

The idea of a "traditional" or "normal" family is derived from the sociological concept of ______.

A) agency
B) structure
C) routinization
D) complex pattern

Question 18

Which of the following is not true about what the Internet allows media users to do?

A) Users can decide on their own time when they consume media.
B) Users may create their own media.
C) Users can decide what media they will access.
D) Users can only distribute and consume other's materials.

Question 19

Which of the following is not an aspect of the model of media and the social world?

A) technology
B) industry
C) content
D) society

Question 20

Reporters having access to lighter cameras, giving them more mobility on site while covering a story is an example of ______ and ______ working together from the model of media and the social world.

A) content; users
B) technology; industry
C) industry; content
D) technology; users

Question 21

The role of the government and the broader economic forces are nonmedia social factors that effect the model of media and the social world.

Question 22

Sociologists are the only ones that study mass media.

Question 23

On average, Americans watch 7 hr of television in a day.

Question 24

A journalist having a handheld recording device to better capture an interview is an example of ______ and ______ working together from the model of media and the social world.

A) technology; industry
B) industry; content
C) technology; users
D) content; users

Question 25

An individual having a face-to-face conversation will elicit less information compared to when an individual consumes media.

Question 26

Individuals working within the media have agency to alter the social structure in which they work.

Question 27

The Internet enables each user to create their own media content.

Question 28

Journalists that are constrained by the norms of news coverage and not encouraged or allowed to offer their opinion of the story they're covering is an example of ______ and ______ working together the model of media and the social world.

A) industry; content
B) content; users
C) users; technology
D) industry; users

Question 29

A family having access to watching news on television versus getting their news from a newspaper is an example of ______ and ______ from the model of media and the social world.

A) users; technology
B) technology; industry
C) content; technology
D) industry; content

Question 30

The Internet gives each user less freedom in what media they consume and when they consume it.

Question 31

Sociologists often link discussions of social relations to the concepts of "Structure" and "Agency." What are they, and how do they relate to each other? Do they have equal relationships? Are they at odds? In your discussion, include at least one specific example.

Question 32

Why do the authors sometimes use reader or user rather than receiver or audience?

Question 33

What are some differences between face-to-face and mass-mediated communication for readers? How does this distinction affect politics?

Question 34

The Sociological Perspective is a concept in which we as individuals make our own decisions based upon the environments and influences we encounter.

Question 35

As of 2017, only 58% of U.S. adults have smartphones.

Question 36

Media users retain all information they come across while consuming and share it without any of their own views being considered.

Question 37

Structure and agency have push-pull interactions that are essential to understanding social life.

Question 38

A civil rights activist during the 1950s, handing out leaflets to spread awareness of his cause is an example of ______ and ______ working together on the model of media and the social world.

A) social world; technology
B) users; content
C) technology; industry
D) social world; industry

Question 39

Media content and technology are affected by each other through the influence of people.