Deck 8: Audiences and Creators

Question 1

"No Comment" was a space where readers of Ms. could ______.

A) identify images from mainstream media and "expose" their underlying sexism
B) "trash talk" men
C) share memes that other women could relate to
D) ask other women for relationship help involving sexist husbands or boyfriends

Answer 1

A

Question 2

Who is most likely creating content online?

A) a woman in her second year of college
B) a boy who is a sophomore in highschool
C) a mother of three
D) a man who graduated highschool and is taking a year break before college to work

Answer 2

A

Question 3

Scholars use the term polysemy to describe ______.

A) the time it takes to create meaningful media content
B) the notion that multiple meanings can coexist in media content
C) the notion that there is only one true meaning in media content
D) the amount of people it takes to create meaningful media content

Answer 3

B

Question 4

What makes racialized spaces online like "Black Twitter" important?

A) It encourages pride in blackness and stimulates communal responsibility among all people of color.
B) It allows users to redefined mainstream media content.
C) It gives the opportunity to share information and anecdotal experiences.
D) all of these

Question 5

Teenage fans are able to interpret sexual music videos in their own way due to ______.

A) watching
B) encoding
C) decoding
D) reading reviews

Question 6

According to Janice Radway's classic book, Reading the Romance, the damsel in distress, the woman who is incomplete without her heroic man, and the woman who finds love with the man who has sexually assaulted her are all heterosexist visions most commonly found in ______.

A) romance novels
B) romantic comedies
C) dramas
D) biographies

Question 7

The sexuality of videos featuring performers such as Madonna and Cyndi Lauper was interpreted by teenage fans as a ______.

A) simple display of promiscuity
B) sign of female power
C) display of seduction prowess
D) sign of male-dominated media

Question 8

In regard to online participation, what is the 1% rule?

A) A rule that says for every person not creating content, there are 99 who are.
B) A rule that says for every person who creates content, there are 99 who do not.
C) Only one percent of content online is created by a group of 99 people.
D) The percentage of all content available online that the average person sees is 1%.

Question 9

When Liebes and Katz compared the decodings of six different ethnic groups from three different countries, they found that the distinct strategies they used to interpret could be explained by their ______.

A) age
B) home life
C) cultural position
D) country of origin

Question 10

Which characterizes the "matrix media" that users live in today?

A) multiple sites of idleness
B) a lack of tools available for interpretation and use
C) interactive exchanges among users
D) all of these

Question 11

What does "decoding" mean in regard to an audience viewing media content?

A) It refers to the process of figuring out how much money and time went into creating the content.
B) It is the thought process of what it would be like to be "behind the scenes" of the content.
C) It is a form of hacking that the viewer follows in a science-fiction film.
D) It is the process of using implicit knowledge of both medium-specific and broader cultural codes to interpret the meaning of a media text.

Question 12

What is the argument for the almost endless possibilities of resistance based on?

A) facts backed by evidence gathered from years of research
B) faith in the power of citizens to think and behave as active subjects
C) the biology of the human brain
D) a survey that over 1,700 Americans participated in

Question 13

Which is a well-known study that focused on the relationship between social structure and audience interpretation?

A) A Class Divided
B) Bobo Doll Experiment
C) Women Watching Television
D) Ross' False Consensus Effect Study

Question 14

What is one reason polysemy can be a highly desirable content feature for mass-market media?

A) Polysemic texts are open to interpretation.
B) It only appeals to the ages range of 30-40.
C) Polysemic texts are easy to digest.
D) Both it only appeals to the ages range of 30-40 and polysemic texts are easy to digest.

Question 15

In Morley's study of British families, who is most likely to view sitting down just to watch television as a waste of time?

A) the father
B) the mother
C) the young son
D) the young daughter

Question 16

The Internet brought audience members out from ______.

A) being just audience members
B) discussing media content with friends and family
C) not being able to critique media
D) poorly analyzing media

Question 17

Which is a defining differences between the traditional broadcast model of mass media and today's Internet environment?

A) The flood of creators has made all news untrustworthy.
B) People mostly communicate information through memes.
C) Professional "gatekeepers" have been diminished.
D) Gifs are now used to convey complex emotion.

Question 18

What are the two activities that captivate audiences in the playful celebrity world?

A) avoiding and downplaying
B) analyzing and critiquing
C) gossip and detective work
D) consuming and talking

Question 19

The "uses and gratifications" approach focuses on ______.

A) what people are doing with media
B) who is controlling the media
C) why people are using media
D) both what people are doing with media and why people are using media

Question 20

What is the main strategy employed by cultural jammers?

A) harrasment
B) rioting
C) picketing
D) pranking

Question 21

Critical cultural studies focused on how people interpret and make meaning out of the media content they use.

Question 22

An advertisement for a bottle that's easier to open that targets women wouldn't likely be seen on the "No Comment" feature of the original Ms. magazine.

Question 23

Reviewing and recommending movies and TV shows is no longer the exclusive domain of professional reviewers

Question 24

Social position has nothing to do with influencing interpretation.

Question 25

The media environment today includes multiple sites of productivity and a diverse range of tools available for interpretation and use.

Question 26

According to press, middle-class women were much less likely to think about whether the programs were realistic.

Question 27

Watching something violent and horrific but gaining an alternative interpretation from it is an example of polysemy.

Question 28

Define polysemy as it's used in the field of cultural studies and explain why it is important for mass-market media.

Question 29

Why do audience members enjoy online meaning-making?

Question 30

In regard to Cultural Jamming, sabotage and appropriation of company symbols and products were tactics commonly used in "pranking."

Question 31

Twitter is not commonly used as a tool for online meaning-making.

Question 32

Why have African Americans used Twitter at higher rates than their White counterparts?

Question 33

Watching a video and interpreting it in a way that opposes the dominant meaning is called resistance.

Question 34

Give an example of an audience member using the process of decoding.

Question 35

How might someone create online meaning-making through the use of the "second screen?"

Question 36

Content creators tend to be in their 30s or older

Question 37

The argument for the almost endless possibilities of resistance involves faith.

Question 38

A relatively small number of people generate most of the content found online.

Question 39

According to Morley, when it comes to television, men were either very attentive when they watched or they didn't watch at all.

Question 40

One of Radway's principal findings was that, when she asked about why they read romance novels, women focused on the content instead of on the act of reading.

Question 41

How has the Internet helped people become more than just audience members?

Question 42

Describe one of the reasons why women read romance novels that Radway gives.

Question 43

What age range is producing more content? Why?

Question 44

Why do people enjoy the activites of gossip and detective work that surrounds celebrity media?

Question 45

What created the media resistance known as cultural jamming?

Question 46

Out of the seven types of users who are the most active online? What do they do?

Question 47

Explain the differences between men and women watching television based on David Morley's findings.

Question 48

What are some issues with the argument for the almost endless possibilities of resistance?

Question 49

Describe the importance of the "No Comment" feature of Ms. Magazine.