Deck 5: Ethical and Legal Issues　

Question 1

Favor for the model of self-regulation is supported by all of the following points except ________.

A) the private sector's speed in resolving problems within its area of expertise
B) the often contradictory and confusing nature of law
C) the motivation to voluntary compliance is compelled by greater consumer confidence
D) the insufficiently compelling incentives

Answer 1

D

Question 2

Critics of opt out presumptions argue which of the following points?

A) average consumers are often confused by many opt out routines
B) consumers prefer targeted advertising
C) the ability of consumers to opt-out cuts down on the effectiveness of marketing efforts
D) opt out policies keep marketers from learning anything about consumers

Answer 2

A

Question 3

Which of the following issues can be addressed by current conventional criminal statutes?

A) workers are extended an expectation of privacy from their employers
B) privacy of all American citizens is assured by federal law
C) sanctions against the misuse of consumer data
D) right of users to opt-out of data submission

Answer 3

C

Question 4

Thus far, ________ have been established as the primary means of protecting most of content on the Internet.

A) copyrights
B) patents
C) trademarks
D) licenses

Question 5

What is a legal method of protecting children from exposure to inappropriate, obscene, or indecent material online?

A) filtering models
B) censorship of the entire Internet
C) the Computer Decency Act of 1996
D) all of the above

Question 6

________ allow a buyer to use a company's product, but with restrictions on the ability to duplicate or distribute it.

A) Copyrights
B) Patents
C) Trademarks
D) Licenses

Question 7

According to trademark law, a certain redundancy is permitted as long as there is enough dissimilarity in which of the following factors?

A) type of business
B) product name
C) language in brand promotions
D) all of the above

Question 8

Which of the following is not a possible sanction for fraudulent conduct?

A) forfeiture of property
B) lifetime bans on Internet commerce
C) civil judgments
D) consumer education

Question 9

All of the following can be defined as trade secrets except ________.

A) formulas
B) facts
C) market data
D) algorithms

Question 10

What purpose(s) do digital cookies serve?

A) recalling stored sales information
B) collecting user data, such as name, addresses and phone numbers
C) creating/updating features such as virtual shopping baskets
D) all of the above

Question 11

Which of the following companies have been subject to criticism regarding their possible misuse of users' private information?

A) DoubleClick
B) America Online
C) Facebook
D) All of the above

Question 12

Which of the following is a ubiquitous application, meaning it is able to function without a user's knowledge or control?

A) Java applet
B) Windows
C) E-mail
D) XML

Question 13

The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.

A) law
B) ethics
C) self-regulation
D) privacy

Question 14

Which of the following is an ethical issue currently confronting those who work in electronic environments?

A) intellectual property
B) the role of privacy
C) freedom of expression
D) all of the above

Question 15

Jurisdiction ________.

A) is a legal term that describes the authority of a court over individuals, groups, or firms
B) has traditionally been based upon physical presence/location
C) is unlikely to be exercised within the geographic boundaries of other nations or states
D) all of the above

Question 16

The concept of privacy encompasses ________.

A) ethical aspects
B) legal aspects
C) both of the above
D) neither of the above

Question 17

The general attributes of privacy fall into each of the following categories except the ________.

A) seclusion theory
B) autonomy model
C) access-control viewpoint
D) vacuum model

Question 18

Traditionally, the law has used _______ to define ownership and protect intellectual property rights?

A) copyrights
B) patents
C) trademarks
D) all of the above

Question 19

Which of the following is not true in relation to law?

A) law is directed toward the behavior of individuals or small groups, as opposed to entire populations
B) law attempts to be consistent in time and place
C) making law is often slow and complex
D) law is an expression of values

Question 20

Which of the following is not a widely held criticism of spam?

A) it places burdens on network resources
B) it reduces the costs of marketing to target consumers
C) it is an unwanted intrusion for receivers
D) it is often derived from mailing lists not intended to be used for mass solicitation

Question 21

If individuals copy, share, or distribute computer software without having purchased it under a licensed, then they may be supporting software piracy.

Question 22

Metatags can be used to protect against one's own or cyber squat against another's intellectual property, product, or trade name.

Question 23

What are some examples of trade secrets that could be distributed illegally according to the US Economic Espionage Act of 1996?

Question 24

The study of ethics has been in existence for over 2,500 years.

Question 25

What are the arguments for and against the mass distribution of unsolicited email? Support one of these viewpoints using evidence from your own use of email.

Question 26

Cyber squatting refers to practices whereby one party registers domain names belonging to or resembling the trade names of others.

Question 27

What are the arguments for and against self-regulation? Which position holds more validity in your opinion?

Question 28

What is the distinction between law and ethics?

Question 29

There is currently no law regulating consumers' right to opt-out of unwanted data collection.

Question 30

The mass distribution of unsolicited electronic mail is often referred to as spam.

Question 31

The issue of privacy can be broken down into three general areas. Identify and define these areas.

Question 32

Shrinkwrap, clickwrap, and break-the-seal represent methods of corporate attempts to communicate software licensing obligations to consumers.

Question 33

What are the norms used by the FTC that represent the minimum requirements essential to the ethical use of consumer information?

Question 34

The use of email or websites to impersonate individuals or corporations is known as spidering.

Question 35

Only registered trademarks are protected under the rules outlined in the US Lanham Act.

Question 36

According to the text, privacy issues have been a subject of close international attention.

Question 37

The Federal Economic Espionage Act of 1996 was enacted, in part, to prevent and prosecute against foreign distribution of corporate trade secrets.

Question 38

What are some ways for consumers to protect themselves from fraud? Your answer should include a definition of fraud and a specific website useful in protecting consumers.

Question 39

The issue of data collection is the only problem within the context of online privacy.