Deck 11: The Internet for Distribution

Question 1

The benefits of market research include ________.

A) it can be helpful in estimating the size of a target market
B) it carries no cost when gathered online
C) it is always available from outside sources
D) all of the above

Answer 1

A

Question 2

Which of the following is a channel intermediary?

A) wholesaler
B) broker
C) agent
D) all of the above

Answer 2

D

Question 3

All of the following are intermediary models in common use on the internet except ________.

A) brokerage models
B) direct selling models
C) agent models
D) online retailing

Answer 3

B

Question 4

Electronic data interchange (EDI) is based upon which of the following key variables?

A) openness of the system
B) transport method
C) type of technology used for implementation
D) all of the above

Question 5

________ pool many buyers together to achieve larger volume purchases and drive down the price on selected items.

A) Reverse auctions
B) Shopping agents
C) Buyer cooperatives
D) Metamediaries

Question 6

________ save(s) customers money by avoiding the middleman; sometimes it leads to more rapid delivery of the product.

A) Infomediaries
B) Disintermediation
C) Indirect selling
D) All of the above

Question 7

________ is the computerized exchange of information between organizations, typically used to reduce or eliminate paperwork.

A) Enterprise resource planning (ERP)
B) Electronic data interchange (EDI)
C) Supply chain management (SCM)
D) Secure electronic transfers

Question 8

Brokers usually represent sellers, not buyers, when provide exchange and negotiation services.

Question 9

A distribution channel is composed of all of the following except ________.

A) producers
B) intermediaries
C) marketers
D) buyers

Question 10

Which of the following is a possible solution to the "last mile problem"?

A) dummy boxes
B) the retail aggregator model (shipping product to participating retailers in a network)
C) FedEx
D) all of the above

Question 11

An agent that represents a cluster of manufacturers, e-tailers, and content providers organized around a life event or major asset purchase is known as a ________.

A) metamediary
B) manufacturer's agent
C) virtual mall
D) all of the above

Question 12

________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.

A) Advertising
B) Selling
C) Transactional
D) One-to-one marketing

Question 13

The most effective online marketing communications ________.

A) are initiated by pull marketing
B) represent a coordinated effort among channel members
C) give little attention to differentiated market segments
D) all of the above

Question 14

A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n) ________.

A) indirect channel
B) direct channel
C) outsourcing channel
D) brokered channel

Question 15

Regarding mobile commerce, all of the following is true except .

A) it is a declining area of e-commerce
B) it occurs when consumers make a purchase with a smartphone or other mobile device
C) m-commerce is a subset of e-commerce.
D) Users can order products from websites

Question 16

In general, suppliers operate more efficiently when they produce a low volume of a wide range of products.

Question 17

A brokerage model's primary benefit(s) to the buyer is ________.

A) convenience
B) speed of order execution
C) transaction processing
D) all of the above

Question 18

Which of the following is true of logistical functions?

A) They include physical distribution activities
B) They include aggregating products
C) They are often outsourced to third-party specialists
D) All of the above

Question 19

Supply chain management refers to the coordination of flows in three categories: material, information and ________.

A) marketing
B) distribution
C) logistics
D) financial

Question 20

________ is an online organization that aggregates and distributes information. A market research firm is one example of such an organization.

A) An infomediary
B) A disintermediator
C) A distribution system
D) A brokerage model

Question 21

In a reverse auction the buyer specifies a price and sellers bid for individual buyers.

Question 22

The content sponsorship model is always used alone in order to create multiple revenue streams.

Question 23

How does the content sponsorship model generate revenues for the firm?

Question 24

Financing is not a facilitating function performed by channel intermediaries.

Question 25

Buyer cooperatives are formed to many buyers to help control prices paid on select items.

Question 26

It is critical to understand how e-commerce fits into overall marketing strategy, what the firm expects to accomplish through it, and whether or not is working.

Question 27

Unlike agents, brokers do represent either the buyer or the seller depending upon who pays the fee.

Question 28

Most e-business models are entirely original in terms of traditional existing marketing concepts.

Question 29

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

Question 30

Both continuous replenishment and build-to-order help to eliminate unnecessary inventory.

Question 31

What are the benefits of online auctions for buyers? What are the benefits for sellers? Are there any drawbacks to this model?

Question 32

What is the role of an infomediary in the distribution system? What benefits does a consumer receive from an infomediary? What benefits accrue to an infomediary and an advertiser?

Question 33

Define social commerce and discuss its advantages for e-marketers.

Question 34

Marketing research is not a facilitating function performed by channel intermediaries.