Deck 7: Competition and the Marketing Environment

Question 1

Large and multinational companies understand the importance and impact of the political environment.

Answer 1

True

Question 2

Businesses that compete for the same customers in the same product class at the same point in time are:

A) Industry product
B) Industry brand
C) Macrocompetition
D) Microcompetition

Answer 2

D

Question 3

Scanning the external environment to learn of potential opportunities and threats that could affect a business is:

A) Ecological scanning
B) Environmental scanning
C) Business forecasting
D) Business scanning

Answer 3

B

Question 4

The political environment is found in all levels of government EXCEPT:

A) County
B) Local
C) State
D) Federal

Question 5

SARS, same sex marriage and healthy eating are examples of issues in the environment.

A) Natural
B) Sociocultural
C) Economic
D) Political

Question 6

When many of the Southeast Asian economies collapsed it was called the "Asian Contagion".

Question 7

Political uprisings usually have a positive effect on tourism because of the power of media and publicity.

Question 8

The tsunami crisis, global warming and recycling are examples of the sociocultural environment.

Question 9

Technological advances have helped the hospitality industry become faster and more convenient.

Question 10

is the amount of business a firm actually receives in relative proportion to its direct competition in the same product class.

A) Fair market
B) Actual market share
C) Fair market share
D) Market share

Question 11

The process of trying to determine what the future holds for the business environment is known as forecasting.

Question 12

The political environment has no impact on the hospitality industry.

Question 13

Recession, inflation, employment levels and income could be part of which environment?

A) Marketing
B) Economic
C) Technological
D) Political

Question 14

Exchange rates, jobs and interest rates are examples of which environment?

A) Natural
B) Political
C) Sociocultural
D) Economic

Question 15

The environment surrounding any product is constantly changing.

Question 16

Customer demands create opportunities to serve those customers in new and better ways.

Question 17

Actual market share is when the amount of business a firm expects to receive is in relative proportion to its direct competitors in the same product class.

Question 18

Technology advances that can or will affect a business from both a consumer and competitive perspective are part of the:

A) Technological databases
B) Technological system
C) Technological environment
D) None of the above

Question 19

Any other organization that competes for the same consumer dollar is:

A) Macrocompetition
B) Product class competition
C) Industry competition
D) Microcompetition

Question 20

Concerns such as pollution, waste disposal and recycling are part of the:

A) Political environment
B) Ecological and natural environment
C) Natural environment
D) Ecological technology