Deck 10: Understanding Tourism Markets

Question 1

NTOs do destination marketing primarily for cities.

Answer 1

True

Question 2

What does not influence the level of local residents' support for tourism development?

A) Employment opportunities for tourism
B) The perceived benefits from tourism exceed the costs
C) Property, sales, and occupational taxes paid by tourism organizations
D) The state of the local economy

Answer 2

C

Question 3

One of the main reasons for a large growth in tourism to regions outside North America and Europe are:

A) The cleanup and beautification of those environments
B) Good economic growth and stable political climate
C) More people have money to travel in the United States
D) New tourist attractions in areas that draw more people

Answer 3

B

Question 4

Familiarity refers to the _ stages of product knowledge and learning, and expertise refers to _ stages of product knowledge and learning.

A) Middle; early
B) Later; early
C) Middle; later
D) Early; later

Question 5

What is the main difference in the promotions that NTOs and CVBs use and that private businesses use?

A) CVBs and NTOs market for the whole destination and country, while private businesses market for themselves
B) Both CVBs, NTOs, and private businesses all market for the whole destination and not for themselves
C) Private businesses join together to market for the whole destination or country, and CVBs and NTOs market for themselves
D) They all market for themselves

Question 6

Market behaviors refer to:

A) Travelers' knowledge, attitude, use, motivation, or response to an attraction, facility or service
B) Where the travelers are physically located
C) Travelers' wants and preferences and the frequency of their purchases
D) The lifestyle and personality attributes of the market segment

Question 7

A good example of a communication material developed to meet the needs of expert travelers would be:

A) Good word of mouth about the destination
B) An overall website about the destination in comparison to competition destinations
C) Direct mailing materials about the destination itself
D) A general guidebook to the destination and the surrounding area

Question 8

Intentional learning increases a traveler's:

A) Expertise of a destination
B) Familiarity with a destination
C) Expertise and familiarity of a destination
D) Neither expertise nor familiarity of a destination

Question 9

Beliefs, values, attitudes, opinions and lifestyles of those in the market environment is considered part of the environment.

A) Political/legal
B) Economic
C) Sociocultural
D) Demographic

Question 10

A hotel in Hawaii that considers its main competitors to be hostels, motels, timeshares, and vacation rentals would be using the approach of identifying its competitors.

A) Demand based
B) Inventory based
C) Target market based
D) Supply based

Question 11

Marketers should provide simple, general, and understandable information to this type of traveler:

A) Target market travelers
B) Unfamiliar travelers
C) Expert travelers
D) Business travelers

Question 12

The roles of national tourism organizations are changing due to tourists choosing sophisticated destinations to travel to.

Question 13

Market psychographics refer to:

A) Where the travelers are physically located
B) The lifestyle and personality attributes of the market segment
C) Travelers' knowledge, attitude, use, motivation, or response to an attraction, facility or service
D) Travelers' wants and preferences and the frequency of their purchases

Question 14

The deregulation of the airline industry is an example of a change in the _ environment.

A) Sociocultural
B) Demographic
C) Political/legal
D) Economic

Question 15

What is not considered a force in the macro environment of a hotel's marketing strategy?

A) The political climate
B) The economy
C) The labor supply
D) The environment

Question 16

The tourism industry is very unstable and vulnerable to trends in the market.

Question 17

An industry/supply- based approach to identifying competition is:

A) An approach that defines competitors as those that satisfy the same customer need
B) An approach that defines competitors as those who operate in a similar industry and satisfy the same customer need
C) An approach that defines competitors as those that operate in a different industry, but offer similar products and services to similar customers
D) An approach that defines competitors as those that operate in a similar industry offering similar products and services to similar customers

Question 18

The success and sustainability of any sort of tourism development depends on the support of the local politicians and the government.

Question 19

The multiplier effect refers to the impact the tourist dollar has on the local economy.

Question 20

Choose the way that destinations do not use to identify their target markets:

A) Identify potential market segments of customers that the destination would like to attract in the future
B) Inventory the kinds of attractions at the destinations
C) Identify market segments that would be interested in the attractions
D) Gather information about current visitors

Question 21

It is financially more feasible for destination marketers to go after market segments that can be found all across the globe.

Question 22

Marketers communicating with unfamiliar travelers should provide simple information about the overall destination.

Question 23

When searching for information, the expert consumer relies on an external search for information about a destination.

Question 24

The expanding wealth of the middle class is a good example of an economic environmental trend.

Question 25

Tourism to destinations is largely dependent on the economic conditions in the market of the countries or regions in which prospective visitors are traveling to.