Deck 1: The Concept of Marketing

Question 1

It is important to understand the customer's needs when designing a product.

Answer 1

True

Question 2

To be successful in marketing you need to focus mainly on

A) Marketing strategy
B) The customer who is profitable
C) Low end marketing ideas
D) Demographics

Answer 2

B

Question 3

In marketing, you need to consider the customers' wants and needs.

Answer 3

True

Question 4

The goal for marketers is to present the best solution to the problem at the lowest risk.

Question 5

Creating customer value involves

A) Demographics
B) Attitudes and beliefs
C) Attitudes
D) Beliefs and demographics

Question 6

Operations orientation is

A) A style of management that uses the marketing concept
B) A style of management that focuses on the management of running an organization
C) A style of management that focuses on the execution of the operations to provide a smooth running organization
D) Both A and B

Question 7

The management philosophy which guides an organization's overall activities is

A) The marketing concept
B) Marketing management
C) The marketing culture
D) The marketing strategy

Question 8

Which of the following is NOT part of the consumer trade- off model?

A) Price (sacrifice)
B) Product/service (solution)
C) Need (problem)
D) All of the above

Question 9

oriented companies and oriented people are truly successful in a competitive hospitality marketplace.

A) Success
B) Customer
C) Business
D) Marketing

Question 10

Marketing and management in a service business are the same.

Question 11

Giving up something or making a sacrifice in order to get to a solution is part of the

A) Consumer marketing concept
B) Consumer trade- off map
C) Consumer trade- off model
D) None of the above

Question 12

Sales- oriented companies and sales- oriented people are the ones who are truly successful in the highly competitive hospitality marketplace.

Question 13

Customer needs are not an important aspect of the marketing concept.

Question 14

Marketing defines a customer's requirements so a product can be designed to fit that requirement.

Question 15

Marketing, as defined by the textbook, involves

A) Maximizing your product to ensure that you make more money
B) Deciding what the customer wants to pay
C) Identifying consumer preferences
D) Identifying demographics

Question 16

When McDonald's used the term "QSC", this stands for

A) Quality, service, cleanliness
B) Quantity, service, competition
C) Quality, service, competition
D) Quantify, service, cleanliness

Question 17

Advertising is the only aspect of the marketing process.

Question 18

The purpose of marketing is to

A) Keep customers
B) Create and keep customers
C) Bring in customers
D) None of the above

Question 19

Customer value has little to do with the attitudes and beliefs of the customer.

Question 20

Selling is not a part of the marketing process.