Deck 13: Communicating You-Attitude

Question 1

Multiple choice questions on a survey are useful for collecting information about potentially embarrassing topics,such as age or level of education.

Answer 1

True

Question 2

Causation means that one thing causes or produces another.

Answer 2

True

Question 3

Multiple choice questions on a survey should offer the flexibility of allowing the subject to choose more than one response.

Answer 3

False

Question 4

Respondents and subjects are synonymous terms.

Question 5

A survey should use language that is vague and general to allow for flexible interpretation of the questions.

Question 6

Which of the following is a common method for gathering and analyzing new information?

A)Journal
B)Online search
C)Magazine
D)Personal observation

Question 7

_____ research gathers new information.

A)Online
B)Primary
C)Secondary
D)Library

Question 8

To begin a search,one should use keywords.

Question 9

While conducting a search online,if you want only sites that use the term "business communication",put quotes around the term.

Question 10

As electronic information sources and access have increased,the need for critical assessment has declined.

Question 11

Recording information efficiently and effectively enables you to remember,understand,and retrieve your research.

Question 12

True random samples are chosen with the help of computer-generated numbers.

Question 13

To create useful notes,one should not pre-read on the topic as it biases one's opinion.

Question 14

Which of the following is a well-known kind of secondary research?

A)Survey
B)Online search
C)Personal observation
D)Interview

Question 15

Websites are typically more credible than print resources.

Question 16

Document design can influence the effectiveness of a questionnaire.

Question 17

The problem with interviews is that they are unstructured in nature.

Question 18

Which of the following sources would one examine as part of primary research?

A)Web sites
B)Magazines
C)Experiments
D)Newspapers

Question 19

_____ research retrieves information that someone else has gathered.

A)Survey
B)Secondary
C)Primary
D)Ethnographic

Question 20

A purpose statement is similar to a rule,in that it never changes.

Question 21

_____ samples are often good for interviews,where your purpose is to talk to someone whose views are worth hearing.

A)Convenience
B)Judgment
C)Random
D)Stratified

Question 22

_____ means that one thing produces another.

A)Causation
B)Canalisation
C)Correlation
D)Cassation

Question 23

Students who walk through the student centre,people at your closest shopping mall,and workers in your own unit are examples of a sample.

A)random
B)convenience
C)judgment
D)stratified

Question 24

Ryan needs to write a paper for his end-term evaluation.He has been told that he has to use primary research for his paper.Which of the following will he most likely use for his research?

A)Papers written by his seniors
B)Online journals
C)Library research
D)Interviews

Question 25

"Are you satisfied with your university English courses? (Yes/No)".This is an example of a(n)_.

A)secondary question
B)closed question
C)branching question
D)open question

Question 26

A _____ sample is a group of people whose views seem useful.

A)stratified
B)judgment
C)random
D)convenience

Question 27

A _____ sample is a group of respondents who are easy to reach.

A)convenience
B)judgment
C)stratified
D)random

Question 28

_____ means that two things happen at the same time.One might cause the other,but both might be caused by a third.

A)Causation
B)Correlation
C)Canalisation
D)Cassation

Question 29

You are interviewing clients at a downtown soup kitchen,which provides free,hot meals for families.Which of the following questions ought to come EARLIEST in the interview?

A)"What do you find least acceptable about the soup kitchen"?
B)"What do you like best about the soup kitchen"?
C)"How many times in the past month have you visited the soup kitchen"?
D)"How many days in the last year have you been unable to provide meals for your children"?

Question 30

Which of the following is NOT an element of pre-reading in preparation for taking notes?

A)Identifying other texts mentioned in what you are reading
B)Deciding what the document says before examining it
C)Scanning headings and subheadings in a document
D)Determining the medium of what you are reading

Question 31

A(n)_____ is a structured conversation with someone able to give you useful information.

A)experience
B)experiment
C)survey
D)interview

Question 32

A(n)_____ questions a large group of people,called subjects.

A)observation
B)experiment
C)interview
D)survey

Question 33

You will conduct a survey in three months in the school registration centre to find out how the procedure for adding/dropping courses could be improved.You have several closed questions prepared for the survey,but you don't know if the choices provided are adequate.You should:

A)conduct a pre-test with open questions to find commonly chosen categories.
B)convert the closed questions into open questions,even though it will take respondents twice as long to fill the survey out.
C)conduct a pre-test to make sure that the terms used mean different things to different people.
D)conduct the survey as it is,and leave an "other" line for each question.

Question 34

_____ questions are those questions to which people can answer only yes or no.

A)Convergent
B)Divergent
C)Closed
D)Open

Question 35

To narrow the search for relevant information,one should clarify one's _.

A)working purpose
B)mission
C)objective
D)vision

Question 36

_____ questions direct different respondents to different parts of the questionnaire based on their answers to earlier questions.

A)Branching
B)Convergent
C)Divergent
D)Multiple choice

Question 37

In a _____ sample,each person in the population theoretically has an equal chance of being chosen.

A)biased
B)judgment
C)convenience
D)random

Question 38

When people say they did something randomly,they often mean without bias.

A)conscious
B)gender
C)expectation
D)exposure

Question 39

Which of the following is true about open questions?

A)They are faster for subjects to answer and easier for researchers to score.
B)They do not lock the subject into any sort of response.
C)They cannot probe the complexities of a subject.
D)They are questions to which people can answer only yes or no.

Question 40

A survey questions a large group of people,called _.

A)candidates
B)contestants
C)respondents
D)nominees

Question 41

List the three aspects of a working purpose statement.

Question 42

What are the things one should remember while starting their critical analysis?

Question 43

What are the three things one should know to conduct research effectively?

Question 44

Even when your market test is a failure,you can still write a useful report.What are the things to keep in mind while writing the report?

Question 45

List five strategies for refining your search.