Deck 1: Mini E-Commerce

Question 1

________ is the term generally used to describe the practice of moving certain business functions to other locations where services can be provided more economically.

A)Redeployment
B)Globalization
C)Outsourcing
D)Internationalizing

Answer 1

C

Question 2

UPS has a(n)________ that allows businesses to examine UPS services and prices and track shipments.

A)company Web site
B)procurement exchange site
C)specialized industry portal site
D)information site

Answer 2

A

Question 3

Viral marketing is least likely to occur via ________.

A)Web sites
B)television
C)social networks
D)email

Answer 3

B

Question 4

The World Intellectual Property Organization requires that e-businesses comply with the laws of ________.

A)the United Nations
B)the European Union and the United States
C)every country in which they do business
D)the country in which they are based

Question 5

What is MOST LIKELY the reason why many U.S. businesses have relocated services like data processing and customer service to overseas locations?

A)The businesses save money on labor and other costs.
B)The businesses hope to stimulate demand for their goods and services abroad.
C)The businesses cannot find enough people in the United States to do the work.
D)The businesses receive subsidies from the U.S. government when they hire people who live in other countries.

Question 6

A group of companies that band together to purchase goods or services is called a(n)

A)infomediary.
B)procurement exchange.
C)supply chain.
D)brokering site.

Question 7

Which of the following is NOT an advantage of online marketing over traditional marketing?

A)ability to reach households without high speed Internet access
B)ability to track how many eyes have viewed an ad
C)ability to tailor ads based on consumers' interests
D)ability to reach consumers using mobile technologies

Question 8

eBay is an examples of which type of e-commerce transaction?

A)B2B
B)B2C
C)C2C
D)C2B

Question 9

The acronym ________ describes the situation in which a company sells something to an individual buyer for personal use.

A)B2B
B)B2C
C)C2C
D)C2B

Question 10

The online advertising acronym PPC stands for ________.

A)push-pull charging
B)pay per click
C)person pays cash
D)players pays (the)cash

Question 11

The strongest effect of the Internet on commerce is the ability of companies to ________.

A)communicate with potential customers via email
B)provide automated customer service with online FAQs and video tutorials
C)obtain B2B services from other companies
D)reach customers anywhere in the world and sell to them

Question 12

An online dating service that charges members makes money primarily through using a(n)________.

A)fee-based model
B)intermediary model
C)community-based model
D)advertising-based model

Question 13

The company that first put pay-per-click advertising on third-party sites was ________.

A)Yahoo!
B)Goto.com
C)MSN/Microsoft
D)Google

Question 14

eBay, which allows just about anyone to sell an item to just about anyone else, is LEAST likely to be involved with ________ interactions.

A)B2B
B)B2C
C)C2C
D)C2B

Question 15

A business that offers potential buyers the opportunity to make purchases either online or in a physical location uses a ________ business model.

A)bricks and mortar
B)click and mortar
C)C2C
D)C2B

Question 16

Of the following, which is harmed MOST by current regulations governing the collection of sales taxes on Internet purchases?

A)online companies such as 1-800-FLOWERS
B)people who purchase items over the Internet
C)state governments that charge sales taxes
D)the federal (national)government

Question 17

A B2B site that describes current standards and developments within an industry can best be classified as a(n)________.

A)procurement exchange site
B)brokering site
C)company Web site
D)information site

Question 18

The "long tail" effect refers to ________.

A)using four or more keywords in a search engine to get narrow and specific search results
B)the ability of consumers to use the Internet to buy items that would otherwise be difficult to obtain
C)the unknown impact that the Internet will have on commerce and culture over the coming decades
D)how some small companies are able to succeed by creating products for larger companies

Question 19

B2C transactions can involve all of the following EXCEPT ________.

A)"clicks and mortar."
B)Internet marketing.
C)a company shipping a physical product to a consumer who ordered that product online.
D)a procurement exchange.

Question 20

Which aspect of online banking is most likely to be difficult compared to traditional banking?

A)transferring money between accounts
B)paying bills
C)depositing money
D)checking balances

Question 21

The advertising B2C model works best when targeting a product or service to the general population.

Question 22

"Clicks and mortar" refers to a businesses that sell products from both physical locations and online.

Question 23

Software that displays banner ads or pop-up ads on your computer is called ________.

A)adware
B)spyware
C)phishing
D)spam

Question 24

Most states are pleased that their residents buy products online.

Question 25

What are the four main types of B2C models discussed in the textbook?

Question 26

Most traditional banks allow customers to do some or all transactions online.

Question 27

Phishing is commonly used to steal credit card numbers.

Question 28

Viral marketing is most effective when it targets people who spend little or no time on the Internet.

Question 29

Briefly describe the major types of online advertising.

Question 30

Phishing is MOST OFTEN used to ________.

A)install adware
B)install spyware
C)steal credit card numbers
D)gather email addresses for use by spammers

Question 31

Spyware displays banner ads or pop-up ads on your computer.

Question 32

E-procurement typically occurs between businesses only.

Question 33

What is outsourcing? Why would a company want to outsource some activities?

Question 34

Give a brief, one-sentence description of each of the three main types of e-commerce transactions involving businesses and consumers.

Question 35

Google's AdSense advertising is a form of contextual advertising.

Question 36

What are the advantages to the owners and customers of a "clicks and mortar" business?

Question 37

What is pay-per-click advertising and why is it effective?

Question 38

________ involves tricking a person into entering sensitive personal or financial information into a form on a Web site or in an email, typically by convincing the person that she is dealing with a site she normally interacts with, such as her bank.

A)Adware
B)Spyware
C)Phishing
D)Spam

Question 39

What is the current situation regarding sales taxes on Internet commerce? Who benefits? Who loses? Is the situation fair? Why or why not?

Question 40

Software that tracks your personal information and sends it to a third party without your knowledge is called ________.

A)adware
B)spyware
C)phishing
D)spam

Question 41

Define and describe viral marketing. Use at least one example in your answer.

Question 42

What are the difficulties of online banking?

Question 43

What are the threats that challenge e-business?