Deck 3: Customer Relationship Management
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ملء الشاشة (f)
Deck 3: Customer Relationship Management
1
providing service outputs to consumers, a disadvantage of Internet retailers compared to store-based retailers arises in:
A)product variety and assortment
B)lot size
C)price
D)waiting time
A)product variety and assortment
B)lot size
C)price
D)waiting time
D
2
general, offering consumers higher levels of service output in terms of greater spatial convenience or product variety:
A)has little impact on logistics and distribution cost
B)results in lower logistics and distribution cost
C)results in higher logistics and distribution cost
D)does not impact configuration of a supply chain
A)has little impact on logistics and distribution cost
B)results in lower logistics and distribution cost
C)results in higher logistics and distribution cost
D)does not impact configuration of a supply chain
C
3
Providing value-added services is a critical aspect of:
A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
D
4
Which customer accommodation approach requires a comprehensive supply chain perspective on the part of logistics executives?
A)customer success
B)customer satisfaction
C)customer service
D)all of the above
A)customer success
B)customer satisfaction
C)customer service
D)all of the above
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5
Alpha Company has a performance standard of 97% fill rate.Last month it achieved a 94% fill rate. This is an example of:
A)a knowledge gap
B)a standards gap
C)a performance gap
D)a perception gap
A)a knowledge gap
B)a standards gap
C)a performance gap
D)a perception gap
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6
most exacting measure of logistics performance regarding availability is:
A)Stockout frequency
B)orders shipped complete
C)fill rate
D)average number of items on hand
A)Stockout frequency
B)orders shipped complete
C)fill rate
D)average number of items on hand
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7
Numerous studies have been performed concerning retail stockouts.While results vary, generally the studies find that stockouts:
A)are extremely rare
B)average about 8%
C)are less frequent for items that are being specifically promoted by a retailer
D)average about 20%
A)are extremely rare
B)average about 8%
C)are less frequent for items that are being specifically promoted by a retailer
D)average about 20%
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8
Jones Company promised a customer that the customer would receive at least 98% of all items ordered.In fact, the customer received 95% of the items.This is an example of which "gap" in the customer satisfaction model?
A)performance gap
B)knowledge gap
C)standards gap
D)communication gap
A)performance gap
B)knowledge gap
C)standards gap
D)communication gap
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9
Providing perfect orders to a customer would be a key aspect of which customer accommodation focus?
A)customer service
B)customer satisfaction
C)customer success
D)customer happiness
A)customer service
B)customer satisfaction
C)customer success
D)customer happiness
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10
Jones Company makes every effort to consistently meet the expectations of all of its customers.It is clear that Jones company is focused on:
A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
A)customer service
B)customer satisfaction
C)customer happiness
D)customer success
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11
Which of the following is not one of the "service outputs" of a supply chain:
A)lot size
B)waiting time
C)price
D)spatial convenience
A)lot size
B)waiting time
C)price
D)spatial convenience
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12
respect to operational performance, most logistics managers would prefer which of the following::
A)a consistent 3 day performance cycle
B)a performance cycle that averages 3 days with a range of 1 day to four days
C)a performance cycle that averages 2 days but ranges from 1 day to 4 days
D)a consistent 5 day performance cycle
A)a consistent 3 day performance cycle
B)a performance cycle that averages 3 days with a range of 1 day to four days
C)a performance cycle that averages 2 days but ranges from 1 day to 4 days
D)a consistent 5 day performance cycle
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