Deck 4: Magazines in the Age of Specialization

Question 1

In the early twentieth century, magazines were influential in instituting government survelliance over businesses.

Answer 1

True

Question 2

Because of its huge circulation and pass-along rate, Life magazine was actually a much better advertising buy than network television in the 1970s.

Answer 2

False

Question 3

The Saturday Evening Post continued the muckraking tradition-especially by criticizing business corruption-into the 1920s.

Answer 3

False

Question 4

The first magazines in the United States were edited for the working classes.

Question 5

TV Guide's format has largely remained the same since it was founded in 1953.

Question 6

Although they resemble newspapers, supermarket tabloids are considered to be a type of magazine.

Question 7

Some advertisers and companies have canceled ads when a magazine featured an unflattering or critical article about a company or industry.

Question 8

The word magazine comes from the French term magasin, meaning "storehouse."

Question 9

Specialized magazines began to appear in the United States in the nineteenth century.

Question 10

The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years.

Question 11

The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.

Question 12

Magazines became a national mass medium in the United States before newspapers did.

Question 13

Magazines have developed strategies for retaining advertisers, like publishing regional and demographic editions.

Question 14

The use of illustrations was not important to the growth of magazines.

Question 15

In 1974, People became one of the first successful mass market magazines to be introduced in decades.

Question 16

Most magazines have a circulation of one million or more.

Question 17

President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers.

Question 18

Professionals in the print magazine industry view the Internet as a death knell.

Question 19

The circulation of Rolling Stone has dropped in recent years because readers objected to its irreverent, left-wing viewpoint.

Question 20

Since their beginnings in the 1740s, American magazines have primarily been a medium of entertainment and diversion.

Question 21

The New Yorker is an example of

A)A minority magazine
B)An elite magazine
C)A leisure magazine
D)A webzine

Question 22

Which of the following is an example of a webzine?

A)The Saturday Evening Post
B)TV Guide
C)Time
D)Slate

Question 23

The average magazine contains about

A)10 percent ads
B)25 percent ads
C)50 percent ads
D)75 percent ads

Question 24

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to

A)An expensive TV ad campaign
B)Sending free copies to one million male college students
C)Articles that criticized divorced and working women
D)Reaching a niche audience not served by TV

Question 25

Evergreen magazine subscriptions are those that are automatically renewed on the subscriber's credit card.

Question 26

Which popular magazine emerged in 1974 as a spin-off of a Time magazine section?

A)Life
B)TV Guide
C)People
D)The Saturday Evening Post
E)Sports Illustrated

Question 27

Alternative magazines publish information and viewpoints for readers not served by other media channels.

Question 28

Magazines survived the coming of television in part by developing demographic and regional editions.

Question 29

Which is an example of a trade magazine?

A)The Nation
B)National Review
C)Insight
D)Variety
E)All options are correct

Question 30

In targeting audiences by age, the most dramatic recent success has come from magazines aimed at

A)Children
B)Teenagers
C)Young adults
D)Adults over fifty

Question 31

The circulation of tabloid newspapers, such as the National Enquirer, are down from their peak in the 1980s.

Question 32

What factor had an effect on the dramatic growth in magazine circulation around the end of the nineteenth century?

A)Increased literacy
B)Improved rail system
C)Illustrations
D)All options are correct

Question 33

Which of the following magazines was designed as a general or mass audience magazine?

A)The Saturday Evening Post
B)Reader's Digest
C)Sports Illustrated
D)People
E)All options are correct

Question 34

Of the following magazines, which has the largest circulation in the United States?

A)Reader's Digest
B)Time
C)TV Guide
D)Maxim
E)AARP: The Magazine

Question 35

When Life and Look magazines were canceled in the early 1970s, their failure was the result of all but the following:

A)Their paid circulation had plummeted
B)Advertisers were shifting their money toward television
C)Postage rates had increased
D)High cost of production

Question 36

Large companies are increasingly beginning to dominate the magazine business.

Question 37

For many years, Reader's Digest was one of the most popular magazines in the world.

Question 38

The Saturday Evening Post was the first major magazine to appeal directly to

A)Farmers
B)Women
C)Immigrants
D)Retirees

Question 39

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

A)The Saturday Evening Post
B)The North American Review
C)Life
D)Harper's
E)The Nation

Question 40

TV Guide became so popular because

A)Its first issue featured Elvis
B)It offered lurid commentary about TV stars
C)It was initially free
D)Newspapers had not yet started publishing TV listings
E)All options are correct

Question 41

The lifeblood of any magazine is what?

A)Advertising and sales department
B)Production and technology department
C)Editorial department
D)Circulation and distribution department

Question 42

Magalogs are

A)Logs of magazines subscribers
B)Logs of magazines advertisers
C)Publications that combine magazine style with a catalog sales pitch
D)Magazine conglomerates