Question 1

Creativity is a special talent which only a small number of people possess.

Accepted Answer

Creativity is not a talent that only a small number of people possess. While some individuals may be more naturally inclined to creative thinking, everyone has the potential to develop and enhance their creativity through practice and effort.

Question 2

The 'Allen Curve' refers to:&#10;A)A stretch of road outside Apple's HQ in California&#10;B)A description of the relationship between the amount of communication between people and the distance separating them in an office*&#10;C)A graph showing company profitability&#10;D)A drawing tool used by industrial designers

Accepted Answer

The Allen Curve is a theory that suggests that the frequency of communication between two individuals in a workplace decreases as the distance between them increases. It was developed by MIT professor Thomas J. Allen based on his research on communication patterns in an industrial setting.

Question 3

Creativity is only required at the 'front end' of innovation when coming up with new ideas for products or services

Accepted Answer

Creativity is required not only at the front end but also throughout the innovation process, including in the development, testing, and implementation of new ideas. Sustaining innovation also requires ongoing creativity to continually improve and enhance the product or service.

Question 4

Brainstorming is:&#10;A)A technique for individual and group problem solving which involves separating idea generation and evaluation of those ideas*&#10;B)A new procedure in neurosurgery&#10;C)A teambuilding game&#10;D)A programme of visits to creative companies to learn from their approaches

Accepted Answer

Brainstorming is a technique for individual and group problem solving which involves separating idea generation and evaluation of those ideas.

Question 5

A fishbone chart is:&#10;A)A map used by fishermen&#10;B)A problem-solving technique which helps identify root causes*&#10;C)A teaching aid for biology students&#10;D)A type of organization chart

Accepted Answer

A fishbone chart, also known as Ishikawa diagram or cause-and-effect diagram, is a visual representation of the possible causes of a problem or effect. It is a problem-solving technique that helps identify the root causes of a problem by graphically displaying all the possible causes of a problem in a structured way. This helps teams to identify the underlying causes and take corrective action to prevent the problem from recurring.

Question 6

Creativity is another term for divergent thinking

Accepted Answer

Creativity involves both divergent thinking (generating multiple ideas) and convergent thinking (narrowing down ideas to find the best solution).

Question 7

Lateral thinking involves coming up with new ideas while lying down

Accepted Answer

Lateral thinking is a problem-solving technique that involves looking at a problem from a unique perspective and coming up with creative solutions. It does not depend on lying down or any specific physical position.

Question 8

'Kaizen' is:&#10;A)A Japanese word describing a process of continuous incremental innovation*&#10;B)A branch of Japanese paper-folding&#10;C)A Japanese religion&#10;D)An approach to salary and bonus payments in Japanese companies

Accepted Answer

Kaizen is a Japanese word that means continuous improvement or change for the better. It is a process of making small incremental improvements to processes, products, or services over time in order to achieve greater efficiency and effectiveness. This approach is widely used in Japanese companies and has been adopted by many organizations around the world.

Deck 5: Entrepreneurial Creativity