Deck 15: Business and Industry

Question 1

Public trust in corporate business and industry suffered major setbacks early in the 21^st century because of a series of missteps and misconduct.At the same time, many corporations demonstrated corporate social responsibility and operated in the public interest.Briefly discuss two examples of corporate misconduct and two examples of corporate social responsibility to demonstrate how corporations lose or keep public trust.

Answer 1

Answer guide: Examples of business misconduct include BP's Gulf of Mexico oil spill, Toyota's vehicle recalls, and Goldman Sachs and the global financial crisis

Question 2

What are some challenges to the practice of public relations in the corporate sector?

Answer 2

Answer guide: Answers should address challenges discussed on pages 338-339, including the need to address a broad array of stakeholders .