Deck 20: Education

Question 1

Think about the key target publics for your university, as well as some current issues your university faces.How has your university addressed these issues? And how do your university's key target publics feel about those actions and communications?

Answer 1

Answer guide: Examples of key target publics for educational institutions are listed on page 408.Examples of issues affecting higher education institutions also are listed on page 408.Discussion of how your university has addressed its issues could draw on the university website, the campus newspaper, and local media reports

Question 2

Education touches the lives of virtually everyone, and never before has an engaged and educated citizenry been more important to our global society.Briefly discuss three major issues impacting education today and how they affect the goals of public relations in public education.

Answer 2

Answer guide: Answer should incorporate three major issues impacting education today: funding, accountability, and choice