Deck 15: Planning

Question 1

What is the process of screening large amounts of information to anticipate and interpret changes in the surrounding economic area?

A) Forecasting
B) Planning
C) SWOT analysis
D) Environmental scanning

Answer 1

SWOT analysis

Question 2

Which of the following is NOT one of the traditional four P's of marketing?

A) Place
B) Product
C) Position
D) Price

Answer 2

Position

Question 3

________________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.

A) Geographic expansion
B) Product development
C) Horizontal integration
D) Market penetration

Answer 3

Horizontal integration

Question 4

What is the managerial process that determines the goals of the organization and then plans the objective?

A) Operational analysis
B) Management by objectives
C) Strategic goals assessment
D) Operational assessment

Question 5

________________ are generally created for periods of up to one year and fit in with long-range plans of the organization.

A) Strategic plans
B) Operational plans
C) Financial schedules
D) Goals and objectives

Question 6

Which of the following creates long-term plans that steer the organization toward its goals in the accomplishment of its mission and vision?

A) Strategic planning
B) Forecasting
C) Informal planning
D) Scheduling

Question 7

________________ develops the mission, goals, and strategies by identifying the business of the corporation today and the business it wants for the future.

A) Line-level management
B) Planning department
C) Strategic management
D) Informal planning

Question 8

Planning involves selecting the various ______ that the organization wants to achieve and the __________ to be taken to ensure that they are accomplished.

A) goals, strategies
B) objectives, strategies
C) strategies, objectives
D) targets, tactics

Question 9

Which of the following is NOT a key operating area?

A) Guest satisfaction
B) Employee satisfaction
C) Productivity
D) Scheduling

Question 10

_____________ planning is often done at the last minute with little or no sharing of goals and strategies.

A) Formal
B) Recognized
C) Strategic
D) Informal

Question 11

Which of the following is NOT one of the key corporate level strategies?

A) Growth
B) Strategic Alliance
C) Restructure
D) Diversification

Question 12

_____________ involves planning but also involves improving efficiency and increasing productivity while placing emphasis on quality.

A) Management by objectives
B) Organizational planning
C) Total quality management
D) Strategic forecasting

Question 13

__________ is the prediction of future outcome.

A) Forecasting
B) Planning
C) Development
D) Scheduling

Question 14

________ refers to the amount of labor (input) it takes to do a particular task.

A) Task analysis
B) Productivity
C) Value pricing
D) Demand scheduling

Question 15

A(n) ________________ is used to assess the company's internal and external processes and use them to their advantage.

A) SWOT analysis
B) internal analysis
C) productivity analysis
D) operating analysis

Question 16

What is the process of determining outcomes for each area and associate?

A) Forecasting
B) Selecting alternatives
C) Goal setting
D) Environmental analyzing

Question 17

Most of the strategic planning that takes place at the top management level is

A) mission and goals development
B) preplanning strategy
C) goal oriented strategy
D) corporate-level strategy

Question 18

What is the operational statement of activities that should be quantifiable and attainable within a stated time?

A) Strategy
B) Tactic
C) Plan
D) Objective

Question 19

___________________ aims to increase market share by promoting sales aggressively in existing markets.

A) Geographic expansion
B) Product development
C) Horizontal integration
D) Market penetration

Question 20

Which of the following gives direction not only to top management but to all associates as they focus on goal accomplishment?

A) Strategies
B) Planning
C) Staff scheduling
D) Forecasting

Question 21

_________ are specific actions that associates must follow.

A) Rules
B) Policies
C) Procedures
D) Strategies

Question 22

This concept identifies the best way of doing something, which companies excel in that area, and how a company can improve upon it.

A) Targeting
B) Benchmarking
C) Leveling
D) Scaling

Question 23

What is an environmental scan? How and why would you perform one?

Question 24

Discuss the purpose of planning. Who does it and why

Question 25

A plan allocating money to a specific activity is a(n)

A) forecast
B) schedule
C) arrangement
D) budget

Question 26

______________ are broad guidelines for associates to use when making decisions.

A) Rules
B) Policies
C) Procedures
D) Strategies

Question 27

Define and give an example of using Total Quality Management in a hotel environment.

Question 28

How would you create an operational plan? Discuss the seven steps of

Question 29

Discuss the strategic planning process and how it coordinates with corporate level and operational planning. Include the three corporate strategies in your discussion.