Deck 15: Sculpture

Question 1

Some illustrators, for example the Malaysian designer Kok Cheow Yeoh, use multiple processes to create digital images. Yeoh draws the work, then does this to digitize the image.

A) trace
B) photocopy
C) mimeograph Layout Design
D) scan
E) plot

Answer 1

D

Question 2

The Ford Motor Company created a logo from this handwriting style, which was practiced in nineteenth-century America.

A) Blackletter script
B) Edwardian script
C) Spencerian script
D) D'Nealian script
E) Zaner-Bloser script

Answer 2

C

Question 3

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.

A) serifs
B) codex
C) italics
D) accents
E) carriages

Answer 3

A

Question 4

How has the inclusion of headings, page numbers, illustrations, and boldface and italic type changed the way that we communicate compared to that of hand written manuscripts? Describe how each of these innovations may have changed the way the written word is perceived.

Question 5

Wang Xizhi was one of the great calligraphers of the Jin Dynasty from this ancient culture.

A) China
B) Japan
C) India
D) Persia
E) Siam

Question 6

This is the art of organizing type, logos, and illustrations in traditional print media

A) typography
B) layout design
C) marginalia
D) vectoring
E) rasterizing

Question 7

Norman Rockwell created an illustration of this character to support the war effort on the home front during World War II.

A) Doonesbury
B) Garfield
C) Beetle Bailey
D) Uncle Sam
E) Rosie the Riveter

Question 8

The essence of visual communication design is the use of ________ to communicate information and ideas.

A) Internet
B) prints
C) symbols The Early History of Graphic Arts
D) words
E) pictures

Question 9

These handwritten illustrated books were created during the Middle Ages.

A) papyrus scrolls
B) Gutenberg's Bibles
C) illuminated manuscripts
D) Books of the Dead
E) I Ching

Question 10

This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge.

A) Toulouse-Lautrec
B) van Gogh
C) Degas
D) Cezanne
E) Matisse

Question 11

This is the name that refers to the empty space around type or other features in a layout.

A) white space
B) measure
C) carriage
D) flat
E) mean line

Question 12

Find two examples each of serif and sans-serif fonts. Where would each of these fonts be most appropriate? Why do we need so many different kinds of font? How does changing the font affect what is being communicated?

Question 13

This is most often a carefully designed piece of type that is unique and easily identified.

A) logo
B) codex
C) font
D) serif
E) carriage

Question 14

Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms.

A) cuneiform
B) hieroglyphics
C) calligraphy
D) typeface
E) media

Question 15

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media.

A) vector
B) raster
C) carriage
D) hologram
E) pointillist

Question 16

If you were to design a party invitation, you might put important information, such as the date, time, and place in ________.

A) bold type
B) a larger font
C) a different color
D) a different font
E) any of the other answers

Question 17

The art of typography came into existence with the introduction of this invention.

A) cotton gin
B) the automobile
C) moving pictures
D) movable type
E) the wheel

Question 18

This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks.

A) cell phones
B) television
C) radio
D) World Wide Web
E) fax machines

Question 19

White space is always a bad thing in layout design.

Question 20

The visual form of printed letters, words, and text is called ________.

A) media
B) calligraphy
C) typography
D) layout
E) hieroglyphics

Question 21

The sophisticated art of expressive handwriting is called ________.

A) calligraphy
B) layout design
C) typography
D) logotype
E) carriage

Question 22

This type of design can incorporate text, image, recorded sound, and moving images.

A) layout design
B) web design
C) calligraphy
D) typography
E) none of the other answers

Question 23

This American web designer created a website at the Carolina Photojournalism Workshop that cleverly integrates image and text.

A) Moser-Katz
B) Stella
C) Winfrey Conclusion
D) Flintstone
E) Rubble