Deck 2: An Overview of the Public Relations Process

Question 1

In addition to conducting research during the "planning" stage of the public relations process, at which other stage of the process are you most likely to conduct research?

A) implementation
B) evaluation
C) you never do research again

Answer 1

B

Question 2

"Tactics" is a term used to describe

A) specific milestones along the way toward achieving goals
B) generalized statements of what you want your campaign to achieve
C) specific actions that make up the implementation phase of your campaign
D) the first step of the public relations process
E) the last step of the public relations process

Answer 2

C

Question 3

In what context did the textbook use the analogies of the "conga line" and "square dance"?

A) to describe the two ways in which public relations is used in dance instruction
B) to help explain the difference between advertising and public relations
C) to describe the history of public relations and how it evolved over the years
D) to explain the difference between linear and dynamic models of public relations

Answer 3

D

Question 4

While the acronym "P.I.E." is used to describe the updated, three-step model described in the textbook, the acronym used to describe the older traditional four-step public relations process is

A) F.I.R.E.
B) R.O.S.E.
C) N.E.W.S.
D) S.T.A.R.
E) R.A.C.E.

Question 5

Primary research includes which of the following?

A) research you obtain directly from the source
B) research you find in the library
C) research you find at Internet sources
D) research you find in a textbook
E) all of the above