Deck 1: Public Relations and Persuasion

Question 1

Which of the following is NOT TRUE about the career of Ivy Lee?

A) he was one of the first practitioners to be college-educated
B) he was one of the first practitioners to come from the field of journalism
C) he represented a number of controversial clients, including the Rockefeller family
D) he was an adviser to numerous American presidents, from Woodrow Wilson to Bill Clinton
E) he is credited with "inventing" the news release

Answer 1

D

Question 2

Historians speculate that public relations pioneer Edward Bernays based many of his theories and beliefs on the principles established by what famous relative?

A) Thomas Jefferson
B) Woodrow Wilson
C) Sigmund Freud
D) George Creel
E) Susan B. Anthony

Answer 2

C

Question 3

The two companies that claim to have been the first to establish public relations departments in the late 1880s are

A) IBM and General Motors
B) Ford Motor Co. and the Union-Pacific Railroad
C) Mutual Insurance Co. and Westinghouse
D) Northern Pacific Railroad and American Express
E) Microsoft and Amazon.com

Answer 3

C

Question 4

The modern and formal definition of public relations explained in the textbook) has three major components. Which of the following is NOT one of those components?

A) it is a management function
B) it involves multiple publics or audiences
C) it allows practitioners to violate ethical standards when necessary to serve a greater societal need
D) it involves two-way communication

Question 5

The historical figure most commonly associated with the concept of press agentry was

A) Ivy Lee
B) P.T. Barnum
C) George Creel
D) John D. Rockefeller
E) Thomas Jefferson

Question 6

According to the textbook, what is the difference between the functions of public relations and marketing?

A) marketing professionals adhere to higher standards of ethics and responsibility than public relations professionals
B) marketing professionals generally have more education and professional training than public relations professionals
C) public relations professionals must possess a license, while marketing professionals do not
D) public relations deals with a wide range of publics, while marketing deals with a narrow range
E) none of the above; the terms "public relations" and "marketing" are synonymous

Question 7

Ivy Lee and Edward Bernays began a trend in the public relations profession that is still common today. That trend was

A) public relations professionals entering the field after successful careers as professional athletes
B) public relations professionals entering the field after first working in journalism
C) public relations professionals entering the field with little or no college education
D) public relations professionals entering the field after failing at just about every other career field they attempted
E) public relations professionals entering the field after first working as college professors

Question 8

Which of the following is NOT TRUE of the career of Edward L. Bernays?

A) he is credited with developing informal rules for ethics and professional conduct
B) he was an advisor to numerous American presidents, from Woodrow Wilson to Ronald Reagan
C) he represented a number of controversial clients, including the Rockefeller family
D) he was among the first to take a scientific approach to public opinion research
E) he became famous by working for the government and the military during World War I

Question 9

Although historians often disagree about how and when the concept of public relations got started from a world-wide perspective, they agree that in the United States, the application of public relations principles began during what era?

A) with the landing of English colonists at Plymouth Rock in the 1600s
B) with the Revolutionary War era of the late 1700s
C) with the Civil War and Reconstruction era of the late 1800s
D) with the Prohibition era of the early 1900s
E) with the Clinton era of the late 1900s

Question 10

What was Edward L. Bernays' six-word definition for public relations?

A) some Latin phrase that I forget
B) P for performance, R for recognition
C) good work understood by the public
D) talk the talk, walk the walk
E) management of communication with the audience