Deck 7: Implementation: Interactive Media Channels

Question 1

Of the 400 million Internet users worldwide, approximately how many are in the United States?

A) fewer than 5 percent
B) between 12 and 20 percent
C) about half
D) between 75 and 90 percent
E) more than 92 percent

Answer 1

C

Question 2

Author and futurist Nicholas Negroponte uses the phrase "squeezing ink onto dead trees" to refer to which industry?

A) billboards
B) newspapers and magazines
C) book publishing
D) telephone directories

Answer 2

C

Question 3

Internet-based programs such as You Tube, MySpace, and Facebook are collectively referred to by what term?

A) new media
B) cyber-reality
C) social media
D) direct impact media

Answer 3

C

Question 4

Compared with more traditional media such as newspapers and television, to what what degree can the effectiveness of Internet-based communication tactics be measured?

A) the effectiveness of Internet-based communication can be measured more easily and accurately than that of traditional media
B) measuring the effectiveness of Internet-based communication is more difficult and less accurate as compared to traditional media)
C) there is little difference between the two in terms of measurability