Question 1

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?&#10;A) explain the importance of the overall program and try again for allocation of the necessary resources&#10;B) discuss alternative tactics that will cost less but achieve the same results&#10;C) delete specific tactics to adjust to a smaller budget&#10;D) quit their jobs and find a less frustrating way to make a living

Accepted Answer

The most effective strategy is to explain the importance of the overall program and try again for allocation of the necessary resources.

Question 2

Which of the following statements is/are true about the process of competitive bidding?&#10;A) the process is a legal requirement for most government agencies and all private companies and nonprofit organizations&#10;B) the process is a legal requirement for most government agencies but voluntary for private companies and nonprofit organizations&#10;C) the process is not required for any organization&#10;D) the ethical codes of professional organizations such as PRSA and IABC discourage competitive bidding because of the potential for dishonesty&#10;E) all of the above

Accepted Answer

Competitive bidding is a legal requirement for most government agencies to ensure transparency and fairness in the procurement process. However, it is generally voluntary for private companies and nonprofit organizations, which may choose other methods for selecting vendors or contractors based on their internal policies and needs.

Question 3

The reference book that includes suggested rates of payment for freelancers is&#10;A) Encyclopedia Britannica&#10;B) Writer's Market&#10;C) Freelance Digest&#10;D) Billboard&#10;E) Stage & Screen

Accepted Answer

Writer's Market is a comprehensive guide for writers that includes listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. It also provides information on manuscript preparation, copyright law, and suggested rates of payment for freelancers.

Question 4

A Gantt chart is used in which subsection of the implementation process?&#10;A) media tactics&#10;B) timetable&#10;C) budgeting&#10;D) staffing&#10;E) non-media tactics

Accepted Answer

A Gantt chart is primarily used in the timetable subsection of the implementation process to visually represent a project schedule, showing the start and finish dates of various elements of a project.

Question 5

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?&#10;A) overtime compensation for regular employees&#10;B) costs of hiring freelancers and other temporary employees&#10;C) costs of staff members' regular salaries&#10;D) costs of entertainment&#10;E) costs of catering and alcoholic beverages

Accepted Answer

Costs of staff members' regular salaries are typically not included in the preliminary budget section of a campaign proposal because these are ongoing expenses that are not specific to the campaign. The preliminary budget usually focuses on additional or variable costs directly associated with the campaign.

Deck 9: Discussion Questions