Deck 17: Marketing and Tourism Industry

Question 1

Which of the following is least likely a barrier to tourism planning?

A) the complexity of tourism and the large number of government agencies involved
B) the diversity of tourism businesses
C) the lack of qualified tourism planning experts and consultants
D) The costs of conducting tourism planning processes can be high.
E) the seasonality of tourism in many destinations

Answer 1

C

Question 2

The private sector's role in tourism development is normally all of the following except:

A) being entrepreneurial.
B) providing financing.
C) generating ideas.
D) providing specialized technical skills.
E) providing fiscal incentives.

Answer 2

E

Question 3

Which of the following is not an assumption upon which the concept of market segmentation is based?

A) Travel organizations will market more effectively if they develop specific services and products for specific market segments.
B) It is always less expensive to use a segmented approach.
C) Travelers can be divided into groups, which share similar characteristics.
D) A travel destination or service will appeal to some market segments more than others will.
E) The total travel market is made up of people with distinctive needs and preferences.

Answer 3

B

Question 4

It is important to remember that from the visitor's point of view, beautiful scenery is:

A) breathtaking.
B) necessary.
C) important.
D) free.

Question 5

These are the three levels of income generated by tourism.

A) local, domestic, and foreign
B) direct, indirect, and induced
C) employment, imports, and exports
D) personal, corporate, and tax
E) currency, capital, and exports

Question 6

The primary role of a national tourist office NTO) in marketing is:

A) developing packages and tours.
B) marketing to foreign visitors and generating international demand.
C) national tourism planning.
D) marketing domestic tourism and increasing domestic tourist arrivals.

Question 7

SWOT analysis is conducted at this stage of marketing planning process.

A) Where do we like to be?
B) How do we know if we are there?
C) Where are we now?
D) How do we make sure we get there?
E) How do we get there?

Question 8

In Butler's destination life cycle model, this is the stage in which the carrying capacity limits on resources are reached.

A) exploration
B) consolidation
C) development
D) decline
E) stagnation

Question 9

In Butler's destination life cycle model, this is the stage in which the growth of visitor numbers begins to slow and tourism becomes "mass market."

A) development
B) exploration
C) stagnation
D) decline
E) consolidation

Question 10

The categories of market segmentation are the following except:

A) behavioral.
B) psychographic.
C) geographic.
D) demographic and socioeconomic.
E) length of stay.

Question 11

Which of the following is not a reason for tourism planning?

A) Tourism affects everyone in a community.
B) Tourism is more competitive than ever before.
C) Tourism is a more complicated phenomenon than it was previously thought to be.
D) Tourism has damaged many natural and cultural resources.
E) Tourism development has only negative impacts.

Question 12

Among the following, which is most likely to be the purpose of tourism planning?

A) maintaining uniqueness
B) ensuring that government always has a role in tourism
C) damaging resources
D) solving traffic problems
E) eroding markets

Question 13

The life span of a tourism plan is normally not more than:

A) 6 months to 2 years.
B) 5 to 10 years.
C) 15 to 20 years.
D) 10 to 15 years.
E) 3 to 5 years.

Question 14

This tends to be the primary role of state, provincial, and territorial tourism organizations.

A) promoting domestic travel
B) developing tourism attractions
C) representing their countries overseas
D) attracting international visitors

Question 15

One difference between marketing travel services and traditional product marketing is:

A) intermediaries have less influence.
B) demand is highly inelastic.
C) inventories can be stored.
D) greater difficulties in providing consistency.
E) quality control is easier.

Question 16

Which of the following is not a typical role of government in tourism?

A) tourism marketing and research
B) tourism lobbying
C) tourism coordination
D) tourism policy- setting and planning
E) tourism infrastructure development

Question 17

Among the following, this book is organized along which two dimensions?

A) domestic and international tourism
B) tourists vs. recreationists
C) tourism demand and tourism supply
D) developed nations vs. developing nations

Question 18

This is another name for the form of tourism known as low impact or "soft" tourism.

A) alternative tourism
B) interpretive tourism
C) adventure travel
D) resort tourism
E) mass tourism

Question 19

All businesses are related to tourism. They can be grouped into one of the following categories except:

A) businesses whose owners are outside of the community.
B) businesses directly serving tourists.
C) businesses serving tourists indirectly.
D) businesses that receive induced benefits of tourism development.

Question 20

In Butler's destination life cycle model, this is the stage in which the external investment flows in and replaces local.

A) exploration
B) development
C) consolidation
D) stagnation
E) decline

Question 21

A key difference between the promotional programs of national tourist offices NTOs) and their counterparts at the state, provincial, and territorial levels STOs) is:

A) STOs focus more on domestic travelers than international.
B) STO promotional programs are funded mainly through room taxes.
C) STOs do not get involved in travel trade marketing.
D) NTOs have fewer overseas offices than STOs.
E) STOs have larger promotional budgets than NTOs.

Question 22

This socioeconomic factor is highly correlated with income and tends to increase the variety of travel and recreation opportunities that people consider.

A) gender
B) occupation
C) education
D) household size

Question 23

There are three divisions of time. They include all of the following except:

A) weekend.
B) work.
C) leisure.
D) maintenance.

Question 24

The growing number of strategic alliances among the airlines is an example of the use of this marketing mix element.

A) packaging
B) place
C) promotion
D) partnership
E) programming

Question 25

The four most important socioeconomic characteristics that affect tourism demand include all of the following except:

A) education.
B) age.
C) gender.
D) income.
E) personality.

Question 26

What most defines the relationship between tourism and age groups?

A) Younger people have more leisure time and can tour more.
B) Both younger and older people partake in many of the same activities.
C) Older people are more likely to have more children; hence, less leisure time.
D) the amount of leisure time and extent of activities that are available to different age groups

Question 27

Leisure activity has been seen as a compensation for work in that

A) leisure activity is fun while work is dull.
B) leisure activity is like work, but more exciting.
C) leisure activities are different from work activities.
D) leisure activities are only for people who have earned enough through work.

Question 28

Before the 20th century, the average workweek was how long?

A) the same as after the 20th century
B) longer than after the 20th century
C) shorter than after the 20th century
D) none of the above

Question 29

How does the U.S. compare to Europe when it comes to paid weekday vacation days?

A) U.S. workers get more vacation days.
B) U.S. workers work less hard, therefore taking a "yearlong vacation."
C) European workers get about twice the paid vacation days that U.S. workers get.
D) European workers are more likely to spend their paid vacation days on trips to nearby destinations.

Question 30

The methods by which travel services are made available to customers is the:

A) marketing mix.
B) product and service mix.
C) terms- of- sale mix.
D) promotion mix.
E) distribution mix.